Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal GREENOMIKA
Riris Maghfirotul Fitriyah Riris Maghfirotul Fitriyah
universitas nahdlatul ulama sidoarjo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH GAYA HIDUP DAN PERSEPSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MELALUI CASH ON DELIVERY (COD) PADA PELAKU UMKM DI SIDOARJO Qurrota A'yun Qurrota A'yun; Riris Maghfirotul Fitriyah Riris Maghfirotul Fitriyah; Moh Argy Hariran H Moh Argy Hariran H; Laily Muzdalifah Laily Muzdalifah
GREENOMIKA Vol. 3 No. 2 (2021): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.041 KB) | DOI: 10.55732/unu.gnk.2021.03.2.6

Abstract

The purpose of this study is (1) to find out the influence of lifestyle on purchasing decisions through cod (cash on delivery) on MSME actors in Sidoarjo, (2) to find out the influence of consumer perception on purchases through cod (cash on delivery) on MSME actors in Sidoarjo. Type of quantitative research with a descriptive approach. This research place was conducted in Sidoarjo district using purposive sampling method with a total of 100 respondents. Data analysis techniques using Path Analysis. Based on the results of the analysis can be concluded that the lifestyle and perception of consumers affect purchasing decisions through cod (cash on delivery) to MSME actors in Sidoarjo. This shows that lifestyle and consumer perception can improve purchasing decisions through cod on MSME in Sidoarjo.
Co-Authors Laily Muzdalifah Moh Argy Hariran H Moh Argy Hariran H Qurrota A'yun Qurrota A'yun