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All Journal Journal Koperasi Dan Manajemen
Agus Wiastono
Sekolah Tinggi Ilmu Ekonomi Koperasi Malang
Economics, Econometrics & Finance

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PENGARUH KUALITAS LAYANAN ATM DAN KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH PADA KCP “BANK BRI MALANG” Agus Wiastono; Ferra Eka Ramadhani
JOURNAL KOPERASI DAN MANAJEMEN Vol 2 No 01 (2021): JOURNAL KOPERASI DAN MANAJEMEN
Publisher : STIEKOP MALANG PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (315.164 KB)

Abstract

Purpose–Mengukur kepuasan pelanggan sangat bermanfaat bagi perusahaan dalam rangka mengevaluasi posisi perusahaan saat ini dibandingkan dengan pesaing dan pengguna akhir, serta menemukan bagian mana yang membutuhkan peningkatan. Pengertian kepuasan atau ketidakpuasan konsumen merupakan hasil dari adanya harapan atau tingkat kepentingan konsumen dengan kinerja yang dirasakan setelah mengkonsumsi suatu barang atau jasa.Design/methodology/approach –Adapun metode analisa data yang digunakan adalah Analisis Regresi Berganda dan di kombinasikan dengan analisa jalur sehingga mengetahui bagian mana yang menunjukan pengaruh yang lebih kuat.Findings – ditemutkan bahwa Kualitas layanan mampu meningkatkan loyalitas nasabah sehingga nasabah bisa melakukan pembelian ulang kepada produk yang di tawarkan.Research limitations/implications–penelitian ini hanya berpusat pada penelitian yang menggunakan vaariable kualitas dan kepuasan saja sehingga perlu adalanya uji lebih lanjut untukmendapatkan pengaruh otensial dari loyalitas nasabah, sehingga implikasinya mampu meningkatkan kemampuan perusahaan dalam meningkatkan keuntungan dari loyalitas nasabahOriginality/value–penelitian ini menggunakan metode path sehingga nilai eror yang di munculkan bisa menggambarkan nilai pangaruh yang paling signifikan antara kualitas layanan dan kepuasan nasabah
IMPROVING THE CAPACITY OF HUMAN RESOURCES TO INCREASE PRODUCTIVITY OF BANANA CHIPS IN MSMEs Agus Wiastono
JOURNAL KOPERASI DAN MANAJEMEN Vol 3 No 01 (2022): JOURNAL KOPERASI DAN MANAJEMEN
Publisher : STIEKOP MALANG PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52838/komastie.v3i01.107

Abstract

Purpose – The purpose of this study was to determine the model of human resource development carried out by banana chip SMEs to increase their sales turnover and the human resource development carried out by banana chip SMEs to increase sales turnover. Design/methodology/approach – This research is categorized as field research, namely, research carried out in the actual field or field, based on data obtained by researchers, both primary and secondary data. To obtain the right data and information, the data collection methods used include interviews, observation, and documentation by sampling the entire population as well as a sample of 32 MSME outlets. Findings – Based on the HR development carried out by all MSMEs of banana chips in increasing sales turnover and based on the Islamic Economic Perspective, it is considered not good. This is because of the 32 MSMEs as a whole, almost no one pays attention to the development of human resources, starting with the development of employee knowledge, employee skills, employee expertise, and employee insight. Only 2 MSMEs pay attention to the knowledge and skills of their employees because they carry out special training, especially in the field of marketing, namely e-commerce, improving services, and prioritizing branding. Research limitations/implications – This research is only used in some areas with a little sampling, but it is not representative of any research on the same idea. Maybe soon the researcher will use more sampling. Originality/value – One of the major impediments to the development of SMEs in East Java is the low quality of human resource development. This also happened to the MSMEs producing banana chips in Malang. Furthermore, several banana chip entrepreneurs experienced a drop in business, which had an impact on sales turnover. Keywords: MSME, HR development, Sales, Entrepreneurship Paper type: Case Study
Faktor Pengambilan Keputusan Hedging Dengan Menggunakan Instrumen Derivatif Valuta Asing Pada Perusahaan Manufaktur: Hedging Decision-Making Factors Using Foreign Currency Derivative Instruments in Manufacturing Companies Arief Yuswanto Nugroho; Agus Wiastono; Anudiyan Amir Mas'ud
JOURNAL KOPERASI DAN MANAJEMEN Vol 3 No 02 (2022): JOURNAL KOPERASI DAN MANAJEMEN
Publisher : STIEKOP MALANG PRESS

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Abstract

Hedging is an alternative to risk management that aims to protect the assets of a company from losses caused by the risk. This research aimed to analyze the influence of corporate value, liquidity, leverage, growth opportunity, financial distress, and firm size on the hedging decision of manufacturing companies listed on Indonesia Stock Exchange. The samples were 24 manufacturing companies that were listed on Indonesia Stock Exchange from 2020 to 2021 which had been selected by using the purposive sampling technique. The data analysis technique used logistic regression. The research result showed that corporate value, liquidity, and growth opportunity did not give any significant influence on the hedging decision whereas leverage, financial distress, and firm size had a significant influence on the hedging decision.
The Impact of Digital Transformation and Social Media Marketing on Consumer Loyalty in E-Commerce Startups in East Java Rizky Andrianto Apriandana; Agus Wiastono
JOURNAL KOPERASI DAN MANAJEMEN Vol 7 No 01 (2026): JOURNAL KOPERASI DAN MANAJEMEN
Publisher : STIEKOP MALANG PRESS

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Abstract

Purpose – This study examines the impact of digital transformation, comprising technological integration, data-driven decision-making, and operational agility, and social media marketing, including content marketing, influencer engagement, and community building, on consumer loyalty among e-commerce startups in East Java, Indonesia. Design/methodology/approach – This study employed a quantitative research design using a structured online questionnaire distributed to 350 consumers who had made repeat purchases from e-commerce startups based in East Java, Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the relationships between digital transformation, social media marketing, and consumer loyalty. Findings – The results indicate that both digital transformation and social media marketing have significant positive effects on consumer loyalty. Social media marketing demonstrates a stronger direct effect on consumer loyalty, while digital transformation also has a significant indirect effect by enhancing the effectiveness of social media marketing activities. These findings indicate that technological and data capabilities can strengthen the impact of digital marketing initiatives in fostering consumer loyalty. Research limitations/implications – This study is limited to consumers who have made repeat purchases from e-commerce startups in East Java, Indonesia, which may constrain the generalizability of the findings to other regions, industries, or types of digital businesses. Future research could expand the geographical scope and examine other types of digital businesses, as well as incorporate longitudinal designs or additional variables such as customer experience, trust, personalization, and perceived value. Originality/value – This study contributes to the literature by integrating digital transformation and social media marketing perspectives in explaining consumer loyalty within the context of e-commerce startups. Its originality lies in demonstrating that digital transformation not only directly contributes to consumer loyalty but also strengthens the effectiveness of social media marketing, providing empirical evidence from the rapidly growing Indonesian startup ecosystem, particularly East Java.
Co-Authors Anudiyan Amir Mas'ud Arief Yuswanto Nugroho Ferra Eka Ramadhani Rizky Andrianto Apriandana