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An Examination of The Relationship Between Corporate Social Responsibility, Corporate Image and Customer Loyalty: The Mediating Role of Customer Attitude Rachmat Hidayat; Endang Saefuddin Mubarok; Rukun Santoso; Wiwin
Ilomata International Journal of Management Vol 2 No 1 (2021): January 2021
Publisher : Yayasan Ilomata

This study aimed at understanding the effects of corporate social responsibility, corporate image, customer attitude, and customer loyalty. The method used for this study was causality and non-probability sampling and purposive sampling were used as the data collection methods. The data source in this study was primary data collected using questionnaire instruments. The number of samples of the study was 100 respondents. The data analysis model in this study used path diagrams in the form of regression equations. The results of the statistical study showed that: (1) Corporate social responsibility and customer immunity both partially and simultaneously had a positive effect on customer attitude, (2) Corporate social responsibility and corporate image, both partially and simultaneously, had a positive effect on customer loyalty. (3) Corporate social responsibility, customer image, and customer attitude simultaneously had a significant effect on customer loyalty. Partially, only corporate social responsibility and customer image had a significant effect on customer loyalty, while customer attitude had no significant effect. (4) The customer attitude variable was able to mediate the effects of corporate social responsibility and customer image on customer loyalty.

Determinants of Employee Performance Mediated by Organizational Commitment Endang Saefuddin Mubarok; Ronita; Euis Bandawati
Ilomata International Journal of Management Vol 2 No 3 (2021): July 2021
Publisher : Yayasan Ilomata

The research aimed at determining the effect of training, work motivation, financial compensation on the performance of employees in Makasar Subdistrict, East Jakarta Timur, mediated by organizational commitment. The path analysis with descriptively and explanatorily-quantitative method was used for planning this research. The samples were 81 respondents by using the sampling method. According to the significance levels, the results of the research indicated that: (1) Work motivation, financial compensation, and training had a significant effect on organizational commitment; (2) Work motivation, financial compensation, training had a significant effect on employee performance, either directly or mediated by organizational commitment; and (3) Organizational commitment had a significant effect on employee performance.

Determinant of Customer of Loyalty in Healthcare Industry : Mediating Role of Customer Trust Endang Saefuddin Mubarok; Arif Kurniawan; Rahmat Hidayat; Ahman Kuktur Hia; Euis Bandawaty
Ilomata International Journal of Management Vol 3 No 1 (2022): January 2022
Publisher : Yayasan Ilomata

This research aimed at understanding the effect of service quality, clinic image, and price/tariff on patient trust and loyalty. The multivariate analysis with descriptively and explanatorily-quantitative method was used for this research. The samples of the research were 120 respondents. Data collection was carried out using a questionnaire instrument and was subsequently analyzed by using Structural Equation Modeling (SEM). The results of this research concluded that the service quality and price/tariff had a significant effect on trust and clinic image had no significant effect on patient trust. The quality of service, clinic image, and price/tariff had a significant effect on patient loyalty, while trust had no significant effect on patient loyalty. Trust can mediate the effect of clinical image on patient loyalty. However, trust cannot mediate the effect of service quality and price/tariff on patient loyalty. The strength value of the dependent variable shown by the calculation of multiple correlation values (R2), both trust and patient loyalty are significant.

An Examination of The Relationship Between Corporate Social Responsibility, Corporate Image and Customer Loyalty: The Mediating Role of Customer Attitude Rachmat Hidayat; Endang Saefuddin Mubarok; Rukun Santoso; Wiwin
Ilomata International Journal of Management Vol 2 No 1 (2021): January 2021
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v2i1.209

This study aimed at understanding the effects of corporate social responsibility, corporate image, customer attitude, and customer loyalty. The method used for this study was causality and non-probability sampling and purposive sampling were used as the data collection methods. The data source in this study was primary data collected using questionnaire instruments. The number of samples of the study was 100 respondents. The data analysis model in this study used path diagrams in the form of regression equations. The results of the statistical study showed that: (1) Corporate social responsibility and customer immunity both partially and simultaneously had a positive effect on customer attitude, (2) Corporate social responsibility and corporate image, both partially and simultaneously, had a positive effect on customer loyalty. (3) Corporate social responsibility, customer image, and customer attitude simultaneously had a significant effect on customer loyalty. Partially, only corporate social responsibility and customer image had a significant effect on customer loyalty, while customer attitude had no significant effect. (4) The customer attitude variable was able to mediate the effects of corporate social responsibility and customer image on customer loyalty.

Determinants of Employee Performance Mediated by Organizational Commitment Endang Saefuddin Mubarok; Ronita; Euis Bandawati
Ilomata International Journal of Management Vol 2 No 3 (2021): July 2021
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v2i3.280

The research aimed at determining the effect of training, work motivation, financial compensation on the performance of employees in Makasar Subdistrict, East Jakarta Timur, mediated by organizational commitment. The path analysis with descriptively and explanatorily-quantitative method was used for planning this research. The samples were 81 respondents by using the sampling method. According to the significance levels, the results of the research indicated that: (1) Work motivation, financial compensation, and training had a significant effect on organizational commitment; (2) Work motivation, financial compensation, training had a significant effect on employee performance, either directly or mediated by organizational commitment; and (3) Organizational commitment had a significant effect on employee performance.

Determinant of Customer of Loyalty in Healthcare Industry : Mediating Role of Customer Trust Endang Saefuddin Mubarok; Arif Kurniawan; Rahmat Hidayat; Ahman Kuktur Hia; Euis Bandawaty
Ilomata International Journal of Management Vol 3 No 1 (2022): January 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v3i1.406

This research aimed at understanding the effect of service quality, clinic image, and price/tariff on patient trust and loyalty. The multivariate analysis with descriptively and explanatorily-quantitative method was used for this research. The samples of the research were 120 respondents. Data collection was carried out using a questionnaire instrument and was subsequently analyzed by using Structural Equation Modeling (SEM). The results of this research concluded that the service quality and price/tariff had a significant effect on trust and clinic image had no significant effect on patient trust. The quality of service, clinic image, and price/tariff had a significant effect on patient loyalty, while trust had no significant effect on patient loyalty. Trust can mediate the effect of clinical image on patient loyalty. However, trust cannot mediate the effect of service quality and price/tariff on patient loyalty. The strength value of the dependent variable shown by the calculation of multiple correlation values (R2), both trust and patient loyalty are significant.

Study on Marketing of Chrysanthemum Cut Flower With Structure, Conduct, and Market Performance Approach in Cianjur Regency Endang Saefuddin Mubarok; Siti Munawaroh; Subari; Brahim Abdullah; Rukun Santoso; Ratih Ayu Sekarini
International Journal of Integrative Sciences Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v2i12.6987

This study aims at collecting information and analyzing it with respect to the structure, conduct, and market performance of chrysanthemum cut flowers in Cianjur Regency. The research design is descriptively and explanatively quantitative, with multivariate analysis method using 10 reviews. The samples of the research were 72 respondents. Data collection was carried out by interviews, recording and observations.The results of the research indicate that: (1) the market structure belongs to the oligopoly market with CR4 with 85 percent control; (2) each marketing agency performs the same marketing functions but with different behavior; (3) channel one has the highest total margin of 56.52 percent, while channel three has the most efficient margin of 50 percent; (4) in the short term the market at the farmer level and the market at the consumer level are not integrated, but it is integrated in the long term; and (5) the existence of capital cooperation between village collectors encourages an inefficient market and farmers do not have a bargaining position

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