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All Journal Ilomata International Journal of Management Ilomata International Journal of Management
Rezky Agung Setiawan
University August 17, 1945 Jakarta
Decision Sciences, Operations Research & Management Social Sciences

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The Influence of Perceived Price and Product Quality on Shopping Decisions on the Cumart Digital Application with Customer Trust as a Moderating Variable Rezky Agung Setiawan; Koerniawan Hidajat
Ilomata International Journal of Management Vol 3 No 2 (2022): April 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.206 KB) | DOI: 10.52728/ijjm.v3i2.454

Abstract

Research on E-commerce-based product trading companies, namely the digital application Cumart, aims to determine the effect of price perception and product quality on Dutch decisions with customer trust as a moderating variable. This type of research is quantitative research and uses accidental sampling technique for sampling. The population in this study are people in the northern DKI Jakarta area. The sample in this study used the Hair et al sample formula and based on the formula it was known that the size or number of samples was 120 respondents. Questionnaire distribution using Google forms and data processing using Smart PLS.
The Influence of Perceived Price and Product Quality on Shopping Decisions on the Cumart Digital Application with Customer Trust as a Moderating Variable Rezky Agung Setiawan; Koerniawan Hidajat
Ilomata International Journal of Management Vol 3 No 2 (2022): April 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v3i2.454

Abstract

Research on E-commerce-based product trading companies, namely the digital application Cumart, aims to determine the effect of price perception and product quality on Dutch decisions with customer trust as a moderating variable. This type of research is quantitative research and uses accidental sampling technique for sampling. The population in this study are people in the northern DKI Jakarta area. The sample in this study used the Hair et al sample formula and based on the formula it was known that the size or number of samples was 120 respondents. Questionnaire distribution using Google forms and data processing using Smart PLS.
Co-Authors Hidajat, Koerniawan