Garuda - Garba Rujukan Digital

KOMUNIKASI INTERNAL GUNUNG STEEL GROUP DALAM PELAKSANAAN PERAN DAN FUNGSI PUBLIC RELATIONS UNTUK MEMBANGUN REPUTASI Flora Meliana Siahaan
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

ABSTRACT: Ideally every company should be aware of the importance of the role of PR as part of its management system. In it, it must be run by departments, units, divisions with specific programs and evaluations to ensure that all of the company's vision and mission achieve its goals. The purpose of this research is to explore the application of internal communication in implementing the role and function of Public Relations in Building the Reputation of Gunung Steel Group based on the 2016-2017 case study. This study aims to provide an in-depth understanding of the implementation of GSG's public relations, the activities of the public relations function during the aforementioned period and the last. This study uses an interpretive paradigm with advanced case study methods with a qualitative approach using primary data, namely active participant observation and unstructured interviews with key & supporting informants.The results of this study illustrate that GSG does not have public relations as a state of being, but GSG still carries out public relations as a communication technique, and so far GSG public relations practitioners are run by a designated department. The synergy of each department in carrying out every public relations activity at GSG and working with the concept of Management by Objective (MBO), everyone plays a role in building the company's reputation. Driven by a sense of responsibility, loyalty and a high sense of belonging, carry out public relations work in accordance with their respective roles and functions. As a proud result, the internal GSG relationship is very conducive and is said to be "no conflict".

PENGARUH KOMUNIKASI PEMASARAN PERSONAL SELLING DAN WORD OF MOUTH TERHADAP SIKAP UNTUK MEMBELI MOBIL NISSAN MELALUI HEURISTIK DAN SISTEMATIK MODE (Survey Pada Pengguna Mobil Nissan Di Nissan Kebon Jeruk 2017-2018) Alex Hartono; Flora Meliana Siahaan; A. Rahman. H.I
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 5 No 4 (2020): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Studi ini memaparkan pemprosesan pesan dalam komunikasi pemasaran personal selling dan word of mouth dengan menggunakan pemprosesan pesan model heuristik dan sistematik dalam membentuk sikap membeli konsumen, dari penelitian ini menghasilkan kesimpulan bahwa pengambilan keputusan konsumen untuk membeli mobil dalam komunikasi personal selling merupakan suatu pengambilan keputusan yang beresiko tinggi karna ada nilai investasi yang tidak murah, untuk itu dibutuhkan pemprosesan yang pesan yang bersifat sistematik, sedangkan pemprosesan pesan pada komunikasi word of mouth kedua model pemprosesan pesan secara heuristik dan sistematik di dominasi pemprosesan pesan secara sistematik walaupun nilainya tidak lah terpaut jauh

POLA KOMUNIKASI KELOMPOK FATAYAT NU TANGERANG DALAM PEMBENTUKAN KARAKTER HIDUP SEHAT PADA KEGIATAN “SHARING SEHAT BERSAMA FATAYAT” Amalliah Amalliah; Flora Meliana Siahaan; Ria Yunita
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 7 No 4 (2022): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v7i4.1945

The family is the foundation of the formation of a healthy living character, because it is from the family that the formation of a healthy living character actually begins. Good or bad a person's healthy way of life is clearly determined by the parenting pattern developed in the family. A mother becomes a good uswatun hasanah for her children, in realizing the child into a whole person who brings goodness to himself, his family, society, country, and the universe (maslahah). Approach The group communication pattern applied is an approach that can be better understood as a pattern of interaction than as a set of specific skills. This study aims to determine the pattern of communication in Healthy Sharing activities with Fatayat. This study was dissected based on the concept of group communication patterns, using a qualitative approach research method with a descriptive method. The results of the research are communication patterns, communication patterns, network communication schemes, all channels or star patterns and communication patterns, group interaction analysis, and character education by interacting and sharing education.

Pelatihan Pemanfaatan Media Digital dalam Meningkatkan Kapasitas Sumber Daya Manusia Fatayat NU PAC Cipondoh Rizki Hidayat; Flora Meliana Siahaan; Amalliah; RR Roosita Cindrakasih
Jurnal Pengabdian Sosial Vol 4 No 2 (2024): Jurnal Pengabdian Sosial
Publisher : Universiitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/pbs.v4i2.41863

Peningkatan kapasitas sumber daya manusia melalui literasi media, khususnya penggunaan yang aman dan efektif dari platform media sosial, merupakan kebutuhan mendesak. Pelatihan ini mengidentifikasi kurangnya pemahaman literasi digital, risiko keamanan media sosial, dan keterbatasan pemanfaatan platform sebagai masalah utama. Oleh karena itu, peningkatan kapasitas diperlukan melalui pendidikan formal dan pelatihan non-formal yang diselenggarakan dalam pengabdian masyarakat oleh dosen-dosen dari Universitas BSI. Program kegiatan yang ada pada Fatayat Nahdlatul Ulama (NU) Pimpinan Anak Cabang (PAC) Cipondoh yaitu (1) kegiatan pengajian rutin yang dilakukan tiap minggu; (2) kegiatan Unit Kegiatan Masyarakat (UKM) yang produktif untuk meningkatkan pendapatan/ peluang wirausaha dari masyarakat; dan (3) Kegiatan pengembangan kreativitas anggota seperti pertunjukan drumband dan Musabaqoh Tilawatil Qur’an (MTQ). Permasalahan yang terdapat pada mitra yakni belum maksimalnya pengelolaan media sosial sebagai salah satu media informasi dalam peningkatan kapasitas Sumber Daya Manusia (SDM). Solusi yang diberikan yaitu melalui pendampingan dan pengelolaan terkait pengembangan media sosial melalui hal-hal: (a) bagaimana memberikan pemahaman, pengetahuan dan pengenalan mengenai penggunaan media sosial dan platform-platform media digital; (b) bagaimana meningkatkan kapasitas kemampuan menjadi profesional di tempat kerja; dan (c) memberikan pemahaman bahwa dengan memiliki kompetensi diri akan berdampak kepada jabatan dan penghasilan usaha kegiatan masyarakat (UKM) kelompok Fatayat NU PAC Cipondoh. Kata kunci : literasi media, pelatihan media sosial, Fatayat NU PAC Cipondoh

POLA KOMUNIKASI KELOMPOK FATAYAT NU TANGERANG DALAM PEMBENTUKAN KARAKTER HIDUP SEHAT PADA KEGIATAN “SHARING SEHAT BERSAMA FATAYAT” Amalliah Amalliah; Flora Meliana Siahaan; Ria Yunita
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 7 No. 4 (2022): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v7i4.1945

The family is the foundation of the formation of a healthy living character, because it is from the family that the formation of a healthy living character actually begins. Good or bad a person's healthy way of life is clearly determined by the parenting pattern developed in the family. A mother becomes a good uswatun hasanah for her children, in realizing the child into a whole person who brings goodness to himself, his family, society, country, and the universe (maslahah). Approach The group communication pattern applied is an approach that can be better understood as a pattern of interaction than as a set of specific skills. This study aims to determine the pattern of communication in Healthy Sharing activities with Fatayat. This study was dissected based on the concept of group communication patterns, using a qualitative approach research method with a descriptive method. The results of the research are communication patterns, communication patterns, network communication schemes, all channels or star patterns and communication patterns, group interaction analysis, and character education by interacting and sharing education.

GENDER AND POWER DISCOURSE: HEROINE REPRESENTATION IN MARVEL FILMS THROUGH RUTH WODAK'S APPROACH RR Roosita Cindrakasih; Rizki Hidayat; Amalliah; Flora Meliana Siahaan
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 3 (2025): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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This study aims to analyze the representation of female superheroes (heroines) in Marvel Studios films using Ruth Wodak's Critical Discourse Analysis approach. By examining three films: Captain America: The First Avenger, Black Panther: Wakanda Forever, and The Marvels, this study explores how the construction of gender and female power is presented in the narrative, dialogue, and visualization of female characters. Using Wodak's model, which focuses on historical, social, and political contexts, this study reveals how female representations are influenced by specific ideologies and social changes in the entertainment industry. The analysis reveals that despite the strengthening of women's roles as central and powerful characters, dominant narratives persist that subtly reproduce gender stereotypes and inequalities. This study demonstrates the importance of critically interpreting the representation of women in popular media, as well as how the construction of women's power and identity in fictional spaces also reflects gender dynamics in real society.

Representasi Budaya Bali dalam Film Komang (Analisis Semiotika Roland Barthes) Gayatri Dewi; Flora Meliana Siahaan; George Wilhelm Bender
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 6 No. 1 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7914

This study analyzes the representation of Balinese culture in the film "Komang" using Roland Barthes' semiotics analysis. The research aims to understand the meaning of Balinese cultural elements represented in the film through denotation, connotation, and myth. A qualitative descriptive method was employed, with primary data obtained through in-depth observation of scenes in the film containing Balinese cultural elements and visual documentation. Secondary data was gathered from relevant previous studies and various supporting literature such as journals, books, and online sources to strengthen the analysis and theoretical context. The findings indicate that the film "Komang" effectively represents Balinese culture through its various audio-visual elements. Aspects of Balinese spiritualism (incense, canang sari, Sanggah Catu) and traditional identity (traditional attire, the term "Meme") are clearly depicted, reinforcing myths such as "Bali as the Island of Gods" and "Clothing as an Inseparable Identity of Balinese Spirituality and Culture." The film also portrays social interactions and traditions through dialogues about differences in qibla and visual representations of pelangkiran, highlights the Galungan holiday, traditional musical elements like gangsa, and culinary aspects such as lawar, all of which form and reinforce Balinese cultural myths.Overall, the film "Komang" successfully utilizes various visual and dialogue markers to represent Balinese culture, not merely as a series of traditions, but as a dynamic system of values and beliefs integrated into every aspect of its society's life, including through the representation of the Ngaben ceremony and the role of ancestors.

Pelatihan Pengelolaan Sumber Daya Manusia di Era Digital pada Organisasi Kemasyarakatan Fatayat NU PAC Cipondoh RR Roosita Cindrakasih; Flora Meliana Siahaan; Amalliah; Rizki Hidayat
Jurnal Pengabdian Sosial Vol 5 No 1 (2025): Jurnal Pengabdian Sosial
Publisher : Universiitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/pbs.v5i1.47227

Peningkatan dalam pengelolaan sumber daya manusia di era digital ini harus terus di kembang, khususnya penggunaan yang aman dan efektif pada komunikasi berbasis digital. Pelatihanini mengidentifikasi kurangnya pemahaman literasi digital, risiko keamanan media sosial, dan keterbatasan pemanfaatan platform sebagai masalah utama. Oleh karena itu, peningkatan kapasitasSDM dan yang terpenting pengelolaan SDM pada sebuah organisasi sangat di butuhan. Kegiatan ini dapat di lakukanmelalui pendidikan formal dan pelatihan non-formal yang diselenggarakan dalam pengabdian masyarakat oleh dosen-dosen dari Universitas Bina Sarana Informatika.Pada pengabdian pada masyarakat ini pelatihan di berikan agar SDM Fatayat Nu Cipondoh dapat meningkatkan keahlian yang dapat di aplikasi pada setiap program kegiatannya . Program kegiatan yang ada pada Fatayat Nahdlatul Ulama (NU)Pimpinan Anak Cabang (PAC)Cipondoh yaitu (1) kegiatan pengajian rutin yangdilakukan tiap minggu; (2) kegiatan Unit Kegiatan Masyarakat (UKM) yang produktif untuk meningkatkan pendapatan/ peluang wirausaha dari masyarakat; dan (3) Kegiatan pengembangan kreativitas anggota seperti pertunjukan drumband dan Musabaqoh Tilawatil Qur’an (MTQ). Permasalahan yang terdapat pada mitra yakni belum maksimalnya pengelolaan SDM pada penggunaan komunikasi digitalsebagaialat atau media dalam peningkatan pengelolaanSumber Daya Manusia (SDM). Solusi yang diberikan yaitu melalui pendampingan dan pengelolaan SDM dalam memahami dan dapat menggunakan komunikasi digitalmelalui hal-hal: (a)bagaimana memberikan pengelolaan dan pemahaman, pengetahuan dalam meningkatkan SDM terutama pada penggunaan komunikasi digital ;(b)bagaimana meningkatkan kapasitas kemampuan menjadi profesional di tempat kerja; dan (c)memberikan pemahaman bahwa dengan memiliki kompetensi diri akan berdampak kepada jabatan dan penghasilan usaha kegiatan masyarakat (UKM) kelompok Fatayat NU PAC Cipondoh

Pelatihan Strategi Komunikasi Pemasaran Digital melalui Instagram dan TikTok bagi Ibu PKK Desa Cikasungka, Kecamatan Solear, Kabupaten Tangerang Amalliah; Flora Meliana Siahaan; RR Roosita Cindrakasih; Rizki Hidayat
Jurnal Pengabdian Sosial Vol 5 No 2 (2025): Jurnal Pengabdian Sosial
Publisher : Universiitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/pbs.v5i2.51493

Perkembangan teknologi digital menuntut pelaku UMKM, termasuk kelompok ibu PKK di Desa Cikasungka, untuk mampu memanfaatkan media sosial sebagai sarana pemasaran. Namun kenyataannya, keterbatasan pemahaman literasi digital dan strategi pemasaran masih menjadi kendala signifikan. Kegiatan pengabdian ini bertujuan meningkatkan keterampilan komunikasi pemasaran digital melalui pelatihan pembuatan konten promosi menggunakan platform Instagram dan TikTok. Metode pelaksanaan meliputi ceramah interaktif, praktik langsung pembuatan konten, dan pendampingan intensif. Hasil menunjukkan adanya peningkatan pemahaman peserta terkait literasi digital, pemanfaatan fitur media sosial, dan strategi pemasaran berbasis konten kreatif. Program ini menunjukkan efektivitas pelatihan dalam membangun kapasitas UMKM berbasis komunitas, serta pentingnya pendekatan partisipatif dalam penguatan ekonomi desa melalui media digital

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