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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Public Relations (J-PR) Al-MIKRAJ: Jurnal studi Islam dan Humaniora
George Wilhelm Bender
Unknown Affiliation
Biochemistry, Genetics & Molecular Biology Chemistry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Program CSR PT Astra Internasional Dalam Upaya Pengelolaan Lingkungan Hidup melalui Gerakan Semangat Kurangi Plastik siti qonaah qonaah; Gan Gan Giantika; George Wilhelm Bender
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.1084

Abstract

ABSTRACT Improper waste management has a negative impact on the health of the surrounding community. The Department of Environment and Hygiene (DLHK) of Tangerang Regency, Banten, noted that the volume of waste reached 2,250 tons per day so that the total for one year in 2021, waste production reached around 820,000 tons. PT Astra Internasional carries out social responsibility in environmental management with the Movement to Reduce Plastic Spirit program. The purpose of this study is to describe Astra International's CSR Program in Environmental Management Efforts through the Passion to Reduce Plastics Movement in Kampung Berseri Astra Talagasari, Balaraja, Tangerang. The research methodology uses a qualitative methodology with a case study method. Methods of data collection through literature study and observation. The results showed that the Astra International CSR Program in Environmental Management Efforts through the Movement to Reduce Plastic Spirit in the Kampung Berseri AstraTalagasari, Balaraja succeeded in reducing plastic waste by around 844 kg per month or 10.2 tons. Waste management carried out by Kampung Berseri Astra Talagasari through a waste bank with 3Rs, namely reduce, reuse, and recycle. With the Corporate Social Responsibility Program, the spirit of reducing waste has fulfilled the concept of Corporate Social Responsibility, namely people, planet, profit. Thus PT Astra has paid attention to the welfare of the community both in terms of a clean environment and also improving the economy of the people of Kampung Berseri Astra Talagasari Tangerang Banten. Keyword: Corporate Social Responsibility, Environmental Management
KONSTRUKSI KECANTIKAN PEREMPUAN PADA IKLAN KOSMETIK WARDA VERSI NEW! LIGHTENING SERIES DI TELEVISI George Wilhelm Bender
Jurnal Akrab Juara Vol 6 No 1 (2020)
Publisher : Yayasan Akrab Pekanbaru

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Abstract

Penelitian ini mengungkap konsep kecantikan di Indonesia yang mengalami pergeseran dari jaman ke jaman dimana pada masa kini perempuan yang cantik adalah perempuan yang memiliki kulit putih bersinar. Hal ini juga yang ditangkap oleh para produsen kosmetika dengan menyajikan janji-janji membuat kulit lebih putih lewat iklan yang ditampilkan di televisi. Wardah Cosmetics yang sejak awal kemunculannya memposisikan sebagai produk kosmetik halal pun ternyata tidak mengelak dari tren ini dengan menyajikan produk New! Llightening Series. Lewat iklan televisi, produsen kosmetika ikut memperkuat konstruksi bahwa wanita cantik adalah wanita yang berkulit putih.
CORPORATE SOCIAL RESPONSIBILITY WAFER TANGO MILEA SUARA DARI DILAN SEBAGAI MEMIKAT KAUM MILLENIAL George Wilhelm Bender
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 5 No 3 (2020): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Penelitian ini mengungkapkan bahwa kegiatan Corporate Social Responsibility selain untuk menjalankan kewajiban yang diamanatkan Undang Undang, juga dapat dilakukan selaras dan mendukung kegiatan promosi yang dilakukan oleh sebuah brand. Corporate Social Responsibility yang dikaitkan dengan film Milea Suara Dari Dilan yang dilakukan oleh Wafer Tango ternyata memang sejalan dengan strategi brand yang mulai membidik millenial sebagai target market sejak tiga tahun lalu. Untuk memikat millenial yang cenderung berpihak pada perusahaan yang menunjukkan nilai-nilai sosial sebagai bagian dari kontribusi mereka kepada masyarakat maka kegiatan CSR Tango Peduli Gizi Anak Indonesia yang dikaitkan dengan film Milea Suara Dari Dilan memang ditujukan agar, brand Wafer Tango dianggap sebagai brand yang berpihak kepada masyarakat oleh para millenial.
Penggunaan Ahli dan Komunitas dalam Kampanye Sadar Stunting Genbest Tahun 2022 George Wilhelm Bender
Jurnal Public Relations (J-PR) Vol. 4 No. 1 (2023): April 2023
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v4i1.2303

Abstract

Even though it continues to decrease every year, the prevalence of stunting in Indonesia is still above the figure set by WHO, which is below 20%. Stunts, which are characterized by length or height that is less than their age in toddlers, also have long-term effects, such as delays in physical development and cognitive abilities, which can lead to health problems in the future. In order to break the chain of stunting due to stunting, various efforts to reduce the prevalence of stunting continue to be made. For example, the Genbest Program (Clean and Healthy Generation) as a means of stunting education especially for young people through a variety of digital content to promote a clean and healthy lifestyle. In addition to using influencers who have a wide reach due to their number of followers, the organizers of the Aware Stunting 2022 health campaign through the Genbest program also use experts and the community. Through the use of experts and communities in cyberspace, it is hoped that it will not only broaden outreach and awareness about stunting, but also involve high engagement or interaction, discussion and deeper understanding of stunting and prevention efforts. The purpose of this study is to describe how the public campaign for Stunting Awareness in 2022 is being carried out by the Directorate General of Public Information and Communication of the Ministry of Communication and Informatics through the Clean and Healthy Generation (Genbest) program by involving experts and the community using social media in spreading health messages to the public to have awareness of stunting. Keyword: community, experts, health campaign, stunting
Representasi Budaya Bali dalam Film Komang (Analisis Semiotika Roland Barthes) Gayatri Dewi; Flora Meliana Siahaan; George Wilhelm Bender
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 6 No. 1 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7914

Abstract

This study analyzes the representation of Balinese culture in the film "Komang" using Roland Barthes' semiotics analysis. The research aims to understand the meaning of Balinese cultural elements represented in the film through denotation, connotation, and myth. A qualitative descriptive method was employed, with primary data obtained through in-depth observation of scenes in the film containing Balinese cultural elements and visual documentation. Secondary data was gathered from relevant previous studies and various supporting literature such as journals, books, and online sources to strengthen the analysis and theoretical context. The findings indicate that the film "Komang" effectively represents Balinese culture through its various audio-visual elements. Aspects of Balinese spiritualism (incense, canang sari, Sanggah Catu) and traditional identity (traditional attire, the term "Meme") are clearly depicted, reinforcing myths such as "Bali as the Island of Gods" and "Clothing as an Inseparable Identity of Balinese Spirituality and Culture." The film also portrays social interactions and traditions through dialogues about differences in qibla and visual representations of pelangkiran, highlights the Galungan holiday, traditional musical elements like gangsa, and culinary aspects such as lawar, all of which form and reinforce Balinese cultural myths.Overall, the film "Komang" successfully utilizes various visual and dialogue markers to represent Balinese culture, not merely as a series of traditions, but as a dynamic system of values and beliefs integrated into every aspect of its society's life, including through the representation of the Ngaben ceremony and the role of ancestors.
Co-Authors Flora Meliana Siahaan Gan Gan Giantika, Gan Gan Gayatri Dewi siti qonaah qonaah, siti qonaah