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All Journal International Journal of Education, Social Studies, And Management (IJESSM) Neo Journal of economy and social humanities
Sri Rahayu
Mahardhika College of Economics Surabaya
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Is Consumer Buying Influenced By Interested On Packaging Design? Dika Prayogi; Laras Mei Purbianti; Nanik Kustiningsih; Sri Rahayu; Mochamad Fatchurrohman
International Journal Of Education, Social Studies, And Management (IJESSM) Volume 2 Issue 1 February 2022
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v2i1.60

Abstract

This study aims to analyze the effect of design packaging in attracting consumers to buy Crazy Kres’es Product. Kres. Marketing strategies that can be used by companies have different ways, one of which is determining the packaging design. A product marketed with an eye-catching packaging design can attract a consumer's buying interest. Basically, consumers buy a product because they are lulled by the visuals of a product, therefore by paying attention to the visual aspect of packaging design which consists of five indicators, namely color, shape, graphic illustrations and aesthetics, it can attract potential consumers to buy.
The Influence Of Communication, Confidence And Appearance On Service User Satisfaction At The Bangkalan Tax Service Office Radityo Angga Primantoko; Sri Rahayu; Rifda Fitrianty
Neo Journal of economy and social humanities Vol 2 No 2 (2023): Neo Journal of Economy and Social Humanities, June 2023
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v2i2.107

Abstract

This study examines the influence between communication, confidence and appearance on service user satisfaction at the Bangkalan Tax Service Office. The population of this study were all taxpayers registered at KPP Pratama Bangkalan, totaling 86,815 taxpayers. The sampling technique is because the population is known, a cross-sectional sample is used, based on the sampling technique the researcher decides to take 96 respondents to be studied. The results showed that simultaneously the variables of communication, confidence and appearance had an effect on service user satisfaction at the Bangkalan Tax Service Office, while partially the variables of communication, confidence and appearance had a significant effect on service user satisfaction at the Bangkalan Tax Service Office.
Co-Authors Dika Prayogi Kustiningsih, Nanik Laras Mei Purbianti Radityo Angga Primantoko Rifda Fitrianty