Is Consumer Buying Influenced By Interested On Packaging Design?

Dika Prayogi (Mahardhika College of Economics Surabaya)
Laras Mei Purbianti (Mahardhika College of Economics Surabaya)
Nanik Kustiningsih (Mahardhika College of Economics Surabaya)
Sri Rahayu (Mahardhika College of Economics Surabaya)
Mochamad Fatchurrohman (Mahardhika College of Economics Surabaya)

International Journal of Education, Social Studies, And Management (IJESSM)
Volume 2 Issue 1 February 2022

This study aims to analyze the effect of design packaging in attracting consumers to buy Crazy Kres’es Product. Kres. Marketing strategies that can be used by companies have different ways, one of which is determining the packaging design. A product marketed with an eye-catching packaging design can attract a consumer's buying interest. Basically, consumers buy a product because they are lulled by the visuals of a product, therefore by paying attention to the visual aspect of packaging design which consists of five indicators, namely color, shape, graphic illustrations and aesthetics, it can attract potential consumers to buy.