Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Operations Management and Information System Studies
Tahany Bisyarah Ra’fat
Universitas Negeri Padang
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
E-commerce service quality: integrating e-servqual and Kano model Tahany Bisyarah Ra’fat; Rahmiati; Gesit Thabrani
Operations Management and Information System Studies Vol. 1 No. 1 (2021): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (561.645 KB) | DOI: 10.24036/omiss.v1i1.11

Abstract

This study aims to: (1) analyze the quality of services provided by e-commerce (2) determine the priority level of attributes for customer satisfaction. This research is descriptive research. The population of this study is the people of Padang City who have shopped more than 2 times through e-commerce. The research sample was determined based on a non-probability method and purposive sampling technique. The total sample was 330 people. The data used are primary data obtained from online questionnaires. The analytical method used is descriptive analysis. This research was analyzed using SPSS v21 software. The results of this study indicate that 17 e-servqual attributes fall into the One Dimensional category and four attributes fall into the must be category.
Co-Authors Gesit Thabrani Rahmiati Rahmiati