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Reza Irsyaddillah
Universitas Negeri Padang
Humanities Environmental Science Social Sciences

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The effect of electronic word of mouth and travel motivation on revisit intention Reza Irsyaddillah; Okki Trinanda
Marketing Management Studies Vol. 1 No. 2 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (682.045 KB) | DOI: 10.24036/jkmp.v1i2.35

Abstract

The purpose of this research was to analyze: (1) Effect of Electronic Word of Mouth on revisit intention at Lubang Mbah Soero, Sawahlunto, and (2) The effect of Travel Motivation on revisit intention at Lubang Mbah Soero, Sawahlunto. A type of this research is causative. This research population was everyvisitors of Lubang Mbah Soero. The sampling technique were used on this research was purposive sampling. Total sample that we used for this research was 160 people. The data that we used for this research are primary and secondary obtained by distributing the questionnaires to visitors. The analytical methode that we used is descriptive and inductive analysis throught multiple regression. The results showed that: (1) Electronic Word of Mouth has significantly positive impact on revisit intention at Lubang Mbah Soero, Sawahlunto, (2) and Travel Motivation has significantly positive impact on revisit intention at Lubang Mbah Soero, Sawahlunto
Co-Authors Okki Trinanda