Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Marketing Management Studies
Pertiwi Harly Putri
Universitas Negeri Padang
Humanities Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The influence of green perceived value, green perceived risk, and green trust on green repurchase intention on clodi (clothing diapers) Ningrat Pertiwi Harly Putri; Rahmiati Rahmiati
Marketing Management Studies Vol. 2 No. 1 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i1.117

Abstract

The purpose of this study is to analyze: (1) The effect of Green Perceived Value on Green Trust. (2) The Effect of Green Perceived Risk on Green Trust. (3) Effect of Green Trust on Green Repurchase Intention. (4) The Effect of Green Perceived Value on Green Repurchase Intention. (5) Effect of Green Perceived Risk on Green Repurchase Intention. The population in this study was Clodi Ningrat consumers in the city of Padang. The sampling technique in this study is purposive sampling with a total sample of 190 respondents in 2021. The analysis in this study uses SmartPLS 3.0. The results of this study are: (1) Green Perceived Value has a significant and positive effect on Green Trust. (2) Green Perceived Risk has a significant and negative effect on Green Trust. (3) Green Trust has a significant and positive effect on Green Repurchase Intention. (4) Green Perceived Value has a significant and positive effect on Green Repurchase Intention. (5) Green Perceived Risk has a significant and negative effect on Green Repurchase Intention.
Co-Authors Rahmiati Rahmiati