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All Journal Jurnal Bahasa Rupa Balong International Journal of Design Jurnal Bahasa Rupa Jurnal Bahasa Rupa
Gandara Permana
Universitas Telkom
Arts Humanities Education Languange, Linguistic, Communication & Media

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Visualisasi Seni Sebagai Aspek Kreatif Periklanan Permana, Gandara
Jurnal Bahasa Rupa Vol 1 No 2 (2018): Jurnal Bahasa Rupa April 2018
Publisher : LPPM STMIK STIKOM Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1110.274 KB) | DOI: 10.31598/bahasarupa.v1i2.216

Abstract

Advertising is an in-depth creative process with a variety of supporting factors. One of the constituent elements is the creative strategy aspect. Advertising creative strategy is a tool to generate fresh and creative ideas that represent advertised products. The context of art as part of societys lifestyle becomes one of the commodities to be exploited. This study used descriptive qualitative method. This topic is analyzed by visual content approach through dissecting advertising visualization with the context of its art medium, message and linking visualization of art as creative aspect of advertisement so as to produce persuasion element for consumer audiences. The results obtained are the use of art medium in advertising as an approach to the audience by utilizing the momentum, situations and emotions that can persuade audiences. Visualization of the ad is a moment of celebration with the nuance of kinship or the expression of the life style of the young people who care about the traditional values ​​of the nation.
Visualisasi Seni Sebagai Aspek Kreatif Periklanan Gandara Permana
Jurnal Bahasa Rupa Vol. 1 No. 2 (2018): Jurnal Bahasa Rupa April 2018
Publisher : LPPM Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v1i2.216

Abstract

Advertising is an in-depth creative process with a variety of supporting factors. One of the constituent elements is the creative strategy aspect. Advertising creative strategy is a tool to generate fresh and creative ideas that represent advertised products. The context of art as part of society's lifestyle becomes one of the commodities to be exploited. This study used descriptive qualitative method. This topic is analyzed by visual content approach through dissecting advertising visualization with the context of its art medium, message and linking visualization of art as creative aspect of advertisement so as to produce persuasion element for consumer audiences. The results obtained are the use of art medium in advertising as an approach to the audience by utilizing the momentum, situations and emotions that can persuade audiences. Visualization of the ad is a moment of celebration with the nuance of kinship or the expression of the life style of the young people who care about the traditional values ​​of the nation.
Aesthetic On The “Kaulinan” Of Sundanese, Kolecer Sonson Nurusholih; Gandara Permana
Balong International Journal of Design Vol 1, No 1 (2018)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/balong.v1i1.1667

Abstract

In Indonesia, there are varieties of games with different cultural backgrounds, having value  and meaning contained in the game or toy. Many meanings are contained in every traditional game bounded by culture not universally. Every meaning has an aesthetic value relating to the attitudes and habits of the people where the toys are located. Likewise with the traditional game of Sundanese Kolecer, which will be made as object of the research. In this research, the author will study the aesthetics contained in Kaulinan Sunda Kolecer. The purpose of this research is to know the meaning of Kaulinan Sunda Kolecer. The study was conducted by using descriptive method with a paradoxical aesthetic approach. The results of the study found that kolecer as an artefact and kokoleceran as toy (kaulinan) of Sundanese people which have philosophical and educational values.Keywords—. Traditional Games, Kaulinan Sunda, Kolecer
CHARACTER DESIGN BASE ON CARITA PANTUN SUNDA (Case Study: Carita Pantun Ronggeng Tujuh Kalasirna) Gandara Permana
Balong International Journal of Design Vol 3, No 1 (2020)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/balong.v3i1.5472

Abstract

ABSTRACT In the era of globalization, communication and information technology have a very important role. On the other hand, one of the causes of the low interest of the community to preserve their cultural heritage is the low literacy of technology. Technological progress should be able to be used and utilized as one of the media for the preservation of the nation's cultural heritage. West Java, especially Sundanese people, has a variety of cultures and is currently entering an alarming phase, one of which is Carita Pantun. Carita Pantun is a performance art that has a function as a guide and a spectacle. This design will be focused on the design or design of characters that are packaged in 2D and 3D based on carita pantun West Java. The process to be carried out in this research is pre-production which includes the development of stories, visual design including concepts/ideas, characterization or study of characterizations, and visualization of characters or character designs, properties (assets), and settings (environment). The design target is aimed at adolescents aged 15-21 years. The results of this study will be used for further research on games and animation. Keyword: characterization, character design, carita pantun 
Visualisasi Seni Sebagai Aspek Kreatif Periklanan Gandara Permana
Jurnal Bahasa Rupa Vol. 1 No. 2 (2018): Jurnal Bahasa Rupa April 2018
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v1i2.216

Abstract

Advertising is an in-depth creative process with a variety of supporting factors. One of the constituent elements is the creative strategy aspect. Advertising creative strategy is a tool to generate fresh and creative ideas that represent advertised products. The context of art as part of society's lifestyle becomes one of the commodities to be exploited. This study used descriptive qualitative method. This topic is analyzed by visual content approach through dissecting advertising visualization with the context of its art medium, message and linking visualization of art as creative aspect of advertisement so as to produce persuasion element for consumer audiences. The results obtained are the use of art medium in advertising as an approach to the audience by utilizing the momentum, situations and emotions that can persuade audiences. Visualization of the ad is a moment of celebration with the nuance of kinship or the expression of the life style of the young people who care about the traditional values ​​of the nation.
Visualisasi Seni Sebagai Aspek Kreatif Periklanan Permana, Gandara
Jurnal Bahasa Rupa Vol. 1 No. 2 (2018): Jurnal Bahasa Rupa April 2018
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v1i2.216

Abstract

Advertising is an in-depth creative process with a variety of supporting factors. One of the constituent elements is the creative strategy aspect. Advertising creative strategy is a tool to generate fresh and creative ideas that represent advertised products. The context of art as part of society's lifestyle becomes one of the commodities to be exploited. This study used descriptive qualitative method. This topic is analyzed by visual content approach through dissecting advertising visualization with the context of its art medium, message and linking visualization of art as creative aspect of advertisement so as to produce persuasion element for consumer audiences. The results obtained are the use of art medium in advertising as an approach to the audience by utilizing the momentum, situations and emotions that can persuade audiences. Visualization of the ad is a moment of celebration with the nuance of kinship or the expression of the life style of the young people who care about the traditional values ​​of the nation.
Co-Authors Sonson Nurusholih