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All Journal Balong International Journal of Design
Andrianto Andri
Telkom University
Arts Humanities

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THE INFLUENCE OF EXISTENCE RMU (RETAIL MERCHANDISING UNITS) IN MALL OF VISITORS PERCEPTION A Case Study: Resort Level (RL) PVJ Mall Bandung Andrianto Andri; Asep Sufyan; Teuku Zulkarnain
Balong International Journal of Design Vol 3, No 1 (2020)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/balong.v3i1.5478

Abstract

ABSTRACT Currently the mall has stood various types of RMU (Retail Merchandising Units) spread in the circulation area, public spaces, and other areas that interfere with mall visitors both psychologically and visually. Mall are not designed from the start to placed RMU causes the existence of RMU at the mall affects the perception of visitors to the mall display itself. By using quantitative research methods through the response of visitors with the help of questionnaires, it was found that the presence of RMU (Retail Merchandising Units) in the mall significantly affected the perception of visitors, of the six basic components of the store environment selected as questionnaire questions, the color factor becomes factors that are considered to most influence the perception of visitors. This can be proven from the results of the questionnaire where the color factor produces an answer of 80%. Keywords: Mall, RMU (Retail Merchandising Units), Perception
Co-Authors Asep Sufyan Teuku Zulkarnain