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All Journal Balong International Journal of Design
Asep Sufyan
Telkom University
Arts Humanities

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THE INFLUENCE OF EXISTENCE RMU (RETAIL MERCHANDISING UNITS) IN MALL OF VISITORS PERCEPTION A Case Study: Resort Level (RL) PVJ Mall Bandung Andrianto Andri; Asep Sufyan; Teuku Zulkarnain
Balong International Journal of Design Vol 3, No 1 (2020)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/balong.v3i1.5478

Abstract

ABSTRACT Currently the mall has stood various types of RMU (Retail Merchandising Units) spread in the circulation area, public spaces, and other areas that interfere with mall visitors both psychologically and visually. Mall are not designed from the start to placed RMU causes the existence of RMU at the mall affects the perception of visitors to the mall display itself. By using quantitative research methods through the response of visitors with the help of questionnaires, it was found that the presence of RMU (Retail Merchandising Units) in the mall significantly affected the perception of visitors, of the six basic components of the store environment selected as questionnaire questions, the color factor becomes factors that are considered to most influence the perception of visitors. This can be proven from the results of the questionnaire where the color factor produces an answer of 80%. Keywords: Mall, RMU (Retail Merchandising Units), Perception
Exploration Of Horse Leather Material As Raw Materials In Making Footwear Asep Sufyan
Balong International Journal of Design Vol 2, No 2 (2019)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/balong.v2i2.2421

Abstract

Horse leather material has not been popular among consumers, of course, being a separate obstacle in the sale of products that use horse leather material. Horse leather is a material that is rarely used, if this horse leather material is used appropriately, this can be a selling point for that product. In addition, if you use an attractive selling strategy, this can attract the attention of consumers and increase sales figures. Treatment of horse skin material is not as difficult as imagined, it is enough to use a toothbrush and shampoo to clean it if it is dirty and brushed in the direction of the horse's hair so as not to damage its texture.The process of designing starts from seeing the trends that are taking place in the community, of course, trends related to footwear, by looking at the trends that are taking place in the community we can get a target market from which people will be the target in the design process footwear. The design is done by going through several stages such as sketches, digital rendering by inserting material into the rendering to make it easier to imagine, and also making alternative colors.
Co-Authors Andrianto Andri Teuku Zulkarnain