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This Author published in this journals
All Journal Marketing Management Studies
Rada Sri Rahayu
Sekolah Tinggi Imu Ekonomi KBP
Humanities Environmental Science Social Sciences

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Social media’s influence and service quality on purchasing decisions: a study of PT. Toyota Astra Finance Irdha Yusra; Rada Sri Rahayu
Marketing Management Studies Vol. 2 No. 1 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i1.277

Abstract

This study aims to determine the effect of social media promotion as a marketing Strategy and service quality to improve purchasing decisions for financing servises products in PT. Toyota Astra Finance branch padang. The sampling method used a purposive sampling technique of 70 samples. The data analysis used was the research instrumenttest, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results of this study show that social media promotion has a positive and significant effect on buyer decisions, service quality does not significantly affect purchasing decisions and simultaneously there is a significant influence on social media promotion and service quality on purchasing decisions
Co-Authors Irdha Yusra