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All Journal Indonesian Journal Of Business And Economics
Issac K Varghese
Rajagiri Business School
Economics, Econometrics & Finance

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TWO SIDED MARKETS – HOW TO GENERATE VALUE FROM THEM Issac K Varghese; Mani P Sam
Indonesian Journal Of Business And Economics Vol 3, No 1 (2020)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijbe.v3i1.3522

Abstract

The article provides insights on two sided markets. Two sided markets ae gaining momentum in the economy that’s relying more and more on cashless mode. It also talks about the way value is generated on platforms for both the sides. The article highlights the effect of networks on value creation. The cost management of these platforms can be done by using activity based costing. The article also throws light on the need for eliminating non value-adding activities.
Co-Authors Mani P Sam