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All Journal Jurnal Manajemen dan Bisnis Indonesia International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC)
Yunus Indra Purnama
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Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Model Pengujian Kepatuhan Terhadap Pengendalian Intern Yunus Indra Purnama; Lilis Endang Wijayanti
Jurnal Manajemen dan Bisnis Indonesia Vol 3 No 2 (2016): Jurnal Manajemen Bisnis Indonesia - Edisi Februari 2016
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31843/jmbi.v3i2.81

Abstract

Penelitian ini menganalisis faktor-faktor yang mempengaruhi kepatuhan terhadap pengendalian intern. Penelitian ini perlu dilakukan agar dapat dirumuskan kebijakan yang tepat dalam mengelola pegawai. Faktor-faktor yang dianalisis adalah tingkat pendidikan, penghargaan, stres kerja dan kenyamanan lingkungan kerja. Tingkat pendidikan diperkirakan dapat mempengaruhi karakter seseorang. Karakter tersebut menentukan tingkat kepatuhan terhadap pengendalian intern. Sampel penelitiannya adalah PNS yang pekerjaanya berhubungan dengan transaksi keuangan, atau PNS yang bekerja di bagian keuangan, yang jabatannya sebagai bendahara atau administrasi keuangan. Data diperoleh dengan menyebarkan kuesioner pada PNS di wilayah DIY. Teknik analisis yang digunakan adalah regresi berganda. Hipotesis diuji dengan uji t, uji F dan koefisien determinasi. Hasil analisis menunjukkan bahwa kepatuhan terhadap pengendalian intern dipengaruhi oleh penghargaan kepada karyawan. Dalam arti apabila karyawan merasa dihargai, maka karyawan tersebut cenderung patuh terhadap pengendalian intern yang diterapkan lembaga/perusahaan. Kata Kunci: Kepatuhan terhadap Pengendalian Intern, Pendidikan, Penghargaan, Stres Kerja dan kenyamanan lingkungan kerja.
THE INFLUENCE OF SOCIAL MEDIA PROMOTION FEATURES AND STRATEGIES TO INCREASE BRAND AWARENESS IN LINE APPLICATIONS Yunus Indra Purnama; Nur Wening
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 1 No. 6 (2023): Desember
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v1i6.123

Abstract

The problem discussed in this study is the influence of features and promotional strategies on brand awareness at PT. Line in 2023. The purpose of this study is to determine the influence of features and promotional strategies on brand awareness at PT. Line. The population used in this study is students of management study program and accounting study program at Yogyakarta University of Technology who use the LINE application. The determination of the sample in this study used the slovin formula of 80 respondents. Data collection method using questionnaire/questionnaire. The data that has been collected is then processed with data processing techniques, namely by conducting validity and reliability tests. Data analysis techniques used are Normality Test, Heteroscedastic Test and Multicollinearity Test. The hypothesis tests used are simple linear regression tests, t-tests, significance tests, determination coefficient tests, multiple linear regression tests and simultaneous tests. The result of the research obtained is that each brand may have a combination of different features depending on the industry, target market, and business goals. In this case, it is important to develop a brand awareness strategy that is in accordance with the characteristics and values of the brand. By combining various elements in a promotional strategy, a brand can achieve a higher level of brand awareness among the target market of the business undertaken, so it is important to continuously monitor and evaluate the effectiveness of the promotion strategy to identify the necessary changes. And simultaneously in research it was found that it is important to strike the right balance between superior product features and appropriate promotional strategies. The synergy between the two can create a strong experience for consumers and strengthen the brand's position in the company's mind.
THE ROLE OF BRAND IMAGE, PRICE, PACKAGING, PRODUCT QUALITY, AND WORD OF MOUTH ON THE INTEREST IN PURCHASING TORIYU BRAND BOTTLED DRINKING WATER PRODUCTS (AMDK) IN YOGYAKARTA Yunus Indra Purnama
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 5 (2024): October
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i5.331

Abstract

The large number of businesses in the Bottled Drinking Water (AMDK) industry results in fierce competition with one of the main factors affecting is price. In addition to price, packaging is also important because it makes a first impression. Quality must be considered because together with price and packaging can create a good brand image that encourages the creation of word of mouth which can be a strength in itself. The purpose of the study is to determine the influence of price, product quality, brand image and word of mouth on the buying interest of Toriyu brand bottled water products, in students of the Faculty of Business and Humanities, Yogyakarta University of Technology (UTY). This study uses a Likert scale questionnaire. The data analysis technique is multiple regression using SEM-PLS. The sampling technique is accidental sampling, which is sampling is carried out spontaneously to anyone who is considered suitable. The research population is students of the Faculty of Business and Humanities, Yogyakarta University of Technology (UTY) with a total of 5,441 people, the sample used by 100 students based on the Slovin formula with an error rate of 5%. Based on the p values, it is known that Brand Image/Brand Image has a significant effect on buying interest, price has no effect on buying interest, packaging has a significant effect on buying interest, product quality has no effect on buying interest, Word of Mouth has a significant effect on buying interest.
Co-Authors Lilis Endang Wijayanti, Lilis Endang Nur Wening