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All Journal Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Revitalisasi : Jurnal Ilmu Manajemen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) The Manager Reveiew
seprianti eka putri
Fakultas Ekonomi Universitas Bengkulu
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

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PENGELOLAAN SUMBERDAYA PERIKANAN BERBASIS MASYARAKAT (PSPBM) MELALUI MODEL CO-MANAGEMENT PERIKANAN Alains, A. Muluk; Putri, Seprianti Eka; Haliawan, Prilia
Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Vol 10, No 2 (2009): JEP Desember 2009
Publisher : Universitas Muhammdaiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to identify the Co-Management PSPBM, on review of socio-economic dynamics and conflict management of traditional fishermen, in the city of Bengkulu. The nature of this study used qualitative methods-phenomenalogis with research sites in the city of Bengkulu. Data collection techniques include collecting secondary data and primary data through the determination of the informants, observation, depth interviews, FGDs. Results of research found a patron-client relationships are still very dominating this region, and once the economy of social security for fishermen. Kinship relations are generally good. Social solidarity is still high but not a guarantee, and survival strategies of fishermen are still relatively traditional sort because only starting point on the sea fishing only and does not extend to other areas that still use of marine resources. Results of analysis of conflict in general can be seen conflict among fishermen that happened in the three study sites are: class conflict, or vertical conflict and agrarian conflict.
PENGELOLAAN SUMBERDAYA PERIKANAN BERBASIS MASYARAKAT (PSPBM) MELALUI MODEL CO-MANAGEMENT PERIKANAN Alains, A. Muluk; Putri, Seprianti Eka; Haliawan, Prilia
Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Vol 10, No 2 (2009): JEP Desember 2009
Publisher : Universitas Muhammdaiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jep.v10i2.799

Abstract

This study aims to identify the Co-Management PSPBM, on review of socio-economic dynamics and conflict management of traditional fishermen, in the city of Bengkulu. The nature of this study used qualitative methods-phenomenalogis with research sites in the city of Bengkulu. Data collection techniques include collecting secondary data and primary data through the determination of the informants, observation, depth interviews, FGDs. Results of research found a patron-client relationships are still very dominating this region, and once the economy of social security for fishermen. Kinship relations are generally good. Social solidarity is still high but not a guarantee, and survival strategies of fishermen are still relatively traditional sort because only starting point on the sea fishing only and does not extend to other areas that still use of marine resources. Results of analysis of conflict in general can be seen conflict among fishermen that happened in the three study sites are: class conflict, or vertical conflict and agrarian conflict.
Effect Of Viral Marketing And Brand Awareness On Purchase Intention With Customer Trust As A Mediation Variable in Tik Tok Shop User Salim, Muhartini; Putri, Seprianti Eka
The Manager Review Vol. 6 No. 1 (2024)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v6i1.33525

Abstract

This research aims to analyze the effect of viral marketing on purchase intention, brand awareness influences purchase intention, customer trust mediates the influence of viral marketing on purchase intention and customer trust mediates the influence of brand awareness on purchase intention. The sampling technique uses purposive sampling. Data was obtained by distributing online questionnaires related to viral marketing, brand awareness, purchase intention, and customer trust to 110 respondents. The sampling technique is purposive sampling and the analysis method is Partial Least Square using the Smart PLS application. The research results show that viral marketing does not affect purchase intention, brand awareness affects purchase intention, customer trust does not mediate the effect of viral marketing on purchase intention and customer trust mediates the effect of brand awareness on purchase intention.
Adopsi E-Wallet: Utaut2 Diperluas Dengan Kepercayaan Fernando, Ronal; Putri, Seprianti Eka
REVITALISASI : Jurnal Ilmu Manajemen Vol 12 No 2 (2023): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v12i2.4612

Abstract

Electronic money means the latest financial innovation for payment transactions in Indonesia. There are a variety of electronic wallets in Indonesia offered by banks and non-banks which make it easy for users to carry out transactions via smartphone. This research will review the ability to influence consumer behavioral intentions towards e-wallet services, with the aim of measuring, as well as increasing,acceptance of these systems and customer adoption. The model used for this analysis, Unified Theory of Acceptance and Use of Technology2 (UTAUT2), additional ideas are presented here to replace Social Influence factors with Trust factors to facilitate individual views regarding behavioral intentions in the consumer environment. This research uses a quantitative approach with Purposive Sampling techniques. Samples are collected using an online questionnaire with 262 respondents, data analysis using (PLS-SEM). The research results show that the intention to use e-wallet is influenced by Effort Expectancy, Performance Expectancy, Price Value, Habit,and Trust. On the other hand, Hedonic Motivation, Facilitating Conditions, and Habit have no effect.
Tiktok’s Role on Guerilla Marketing in Digital Marketing Era: Case Study on Titktok Account of @sovella.id and @moutfit_id Jayadi, Peri; Putri, Seprianti Eka
SIMAK Vol. 21 No. 02 (2023): Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)
Publisher : Faculty of Economics dan Business, Atma Jaya Makassar University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35129/simak.v21i02.462

Abstract

This research aims to analyze the role of TikTok in guerilla marketing in the digital marketing era. The type of research used is descriptive qualitative. The primary data used in this research was obtained from observations of phenomena by researchers on the TikTok accounts @sovella.id and @moutfit_id. The research results show that the power of social media, especially TikTok, must be considered in the current digital marketing era. Companies can use this power to market their products. TikTok is a new marketing media platform that many small, medium, and large businesses use. Business people consider that this TikTok-based marketing model generally requires relatively low costs and is more communicative and interactive. The concept of guerilla marketing using platforms such as TikTok is considered satisfactory. Several existing TikTok features, such as TikTok stories, TikTok live, hashtags, and posts in photos and videos, have been verified to support this guerilla marketing. Business people also use the TikTok feature to create accounts for sales and promotions. Apart from that, it is common for business people to give giveaways to followers as part of their marketing strategy.
KEKUATAN PRICE DAN SCARCITY : MENGANALISIS DAMPAKNYA TERHADAP PURCHASE INTENTION MOBILE LEGENDS DENGAN LOYALTY SEBAGAI MEDIASI Rizqullah, Muhamad; Putri, Seprianti Eka
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5398

Abstract

Penelitian ini bertujuan untuk mengetahui faktor yang memengaruhi purchase intention dan menggunakan variable mediasi yaitu loyalty pada game Mobile Legends dengan variable yang meliputi Price dan Scarcity. Pada penelitian ini menggunakan pendekatan kuantitatif, Data diperoleh melalui online kuesioner yang disebarkan kepada 180 responden generasi z dipulau sumatera yang memenuhi kriteria. Data diolah menggunakan software SmartPLS untuk menganalisis hubungan antar variable dalam model penelitian. Hasil penelitian menemukan bahwa price dan scarcity memiliki pengaruh positif dan signifikan terhadap loyalty. Loyalty memiliki pengaruh positif dan signifikan terhadap purchase intention. Price dan scarcity merupakan variabel yang memengaruhi secara positif dan signifikan terhadap purchase intention. Sementara itu, loyalty tidak dapat memediasi price dan scarcity terhadap purchase intention. Penelitian diharapkan dapat memberikan pengetahuan penting bagi pengembang game dalam mengetahui dan membuat strategi yang bisa meningkatkan loyalitas pemain dan niat pembelian dalam aplikasi game, khususnya di segmen generasi z yang semakin berpengaruh dalam pasar game online.
Co-Authors A. Muluk Alains, A. Muluk Fernando, Ronal Jayadi, Peri Muhartini Salim Prillia Haliawan Haliawan Rizqullah, Muhamad