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Yuwandha Anggia Putri
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Economics, Econometrics & Finance Social Sciences

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Analisis Pengaruh Experiential Marketing terhadap Loyalitas Pelanggan Hotel “X” Semarang Putri, Yuwandha Anggia; Astuti, Sri Rahayu Tri
Jurnal Ilmu Ekonomi ASET Vol 12, No 2 (2010)
Publisher : Jurnal Ilmu Ekonomi ASET

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Abstract

The objective of this research was to find out: a. how big the influence of sense,feel, think, and relate partially toward customer loyalty of hotel “X” Semarang; b. how big theinfluence of sense, feel, think, act, and relate simultaneously toward customer loyalty of hotel“X” Semarang. The samples of this research were 100 customers that were staying or hadstayed in the hotel “X” Semarang. The sampling technique was accidental sampling. Theanalysis technique was quantitative, with multiple linear regression, t test, and F test. Theresult by using program of SPSS indicated that sense, feel, think, act, and relate had positiveinfluence to customer loyalty. The result of partial hypothesis showed that sense, feel, think,act, and relate had positive significant influence with significance level less than 0.05. So, itcan be concluded the formula hypothesis was correctly proven. The result of simultaneoushypothesis showed that variable of sense, feel, think, act, and relate had positive significantinfluence with significance level F less than 0.05, so Ho was refused and Ha was accepted. Itmeans that the hypothesis which stated “there was positive and significant influence of sense,feel, think, act, and relate to customer loyalty (Y)” was truly proven.Keywords: sense, feel, think, act, relate, dan loyality.
Analisis Pengaruh Experiential Marketing terhadap Loyalitas Pelanggan Hotel "X" Semarang Putri, Yuwandha Anggia; Astuti, Sri Rahayu Tri
Jurnal Ilmiah Aset Vol 12 No 2 (2010): Jurnal ASET Volume 12 No 2
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objective of this research was to find out: a. how big the influence of sense, feel, think, and relate partially toward customer loyalty of hotel “X” Semarang; b. how big the influence of sense, feel, think, act, and relate simultaneously toward customer loyalty of hotel “X” Semarang. The samples of this research were 100 customers that were staying or had stayed in the hotel “X” Semarang. The sampling technique was accidental sampling. The analysis technique was quantitative, with multiple linear regression, t test, and F test. The result by using program of SPSS indicated that sense, feel, think, act, and relate had positive influence to customer loyalty. The result of partial hypothesis showed that sense, feel, think, act, and relate had positive significant influence with significance level less than 0.05. So, it can be concluded the formula hypothesis was correctly proven. The result of simultaneous hypothesis showed that variable of sense, feel, think, act, and relate had positive significant influence with significance level F less than 0.05, so Ho was refused and Ha was accepted. It means that the hypothesis which stated “there was positive and significant influence of sense, feel, think, act, and relate to customer loyalty (Y)” was truly proven.
Analisis Pengaruh Experiential Marketing terhadap Loyalitas Pelanggan Hotel "X" Semarang Yuwandha Anggia Putri; Sri Rahayu Tri Astuti
Jurnal Ilmiah Aset Vol 12 No 2 (2010): Jurnal ASET Volume 12 No 2
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objective of this research was to find out: a. how big the influence of sense, feel, think, and relate partially toward customer loyalty of hotel “X” Semarang; b. how big the influence of sense, feel, think, act, and relate simultaneously toward customer loyalty of hotel “X” Semarang. The samples of this research were 100 customers that were staying or had stayed in the hotel “X” Semarang. The sampling technique was accidental sampling. The analysis technique was quantitative, with multiple linear regression, t test, and F test. The result by using program of SPSS indicated that sense, feel, think, act, and relate had positive influence to customer loyalty. The result of partial hypothesis showed that sense, feel, think, act, and relate had positive significant influence with significance level less than 0.05. So, it can be concluded the formula hypothesis was correctly proven. The result of simultaneous hypothesis showed that variable of sense, feel, think, act, and relate had positive significant influence with significance level F less than 0.05, so Ho was refused and Ha was accepted. It means that the hypothesis which stated “there was positive and significant influence of sense, feel, think, act, and relate to customer loyalty (Y)” was truly proven.
Co-Authors Sri Rahayu Tri Astuti Sri Rahayu Tri Astuti