Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Diponegoro Journal of Management Jurnal Ilmiah ASET
Sri Rahayu Tri Astuti
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
ANALISIS PENGARUH PRODUK, PROMOSI, HARGA DAN TEMPAT TERHADAP KEPUTUSAN PEMBELIAN ( STUDI PADA KEDAI AMARTA SEMARANG ) Dwi Kurniawan, Anggoro; Rahayu Tri Astuti, Sri
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.026 KB)

Abstract

The times are very fast resulting in an increase in globalization in various fields, one of which culinary business. Therefore, business owners compete to attract customers through creativity and innovation, as practiced by Amarta shop in Semarang.  This study aims to determine the effect of the product, promotion, price and place and the price of purchasing decisions at Amarta Shop in Semarang. The independent variable are product, promotion, price and place affect the purchase decision as the dependent variable. The population in this study are customers Amarta Shop. Samples were taken of 100 respondents using a purposive sampling technique. Data was collected using a survey method through questionnaires filled out by customers. Then, the data obtained were analyzed using multiple regression analysis. This analysis includes the validity test, reliability test, multiple regression analysis, classic assumption test, hypothesis testing through the F test and t test, and coefficient of determination analysis (R²). Based result, obtained regression equation: Y = 0,428 X1 + 0,208 X2  + 0,018 X3 – 1,446 X4. Based on statical data analysis, the indicators in this research is valid and the variables are reliable. In testing the assumption of classical, regression model multikolonieritas, does not occur heterokedasitas, and normal distribution. Individually, the variables have greater influence is product  with the regression coefficient 0,241, followed by the promotion variable with a regression coefficient 0,208, price 0,018 and the variable have the negative influence is place  with the regression coefficient -1,446. The computation of hypothesis using the t test showed that the variable product and promotion in meticulous proved significant. And the variable price and place not significantly influence the purchase decision variables.  Then through the F test can be know that the independent variable is feasible to test purchasing dependent variable. Figures adjusted R square of 0,262 indicates that variable of purchasing decision can be explained by four independent variables in the regression quotation. The remaining 66,6% is explained by other variable out side of the three variables used in this research.
Analisis Pengaruh Experiential Marketing terhadap Loyalitas Pelanggan Hotel "X" Semarang Yuwandha Anggia Putri; Sri Rahayu Tri Astuti
Jurnal Ilmiah Aset Vol 12 No 2 (2010): Jurnal ASET Volume 12 No 2
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objective of this research was to find out: a. how big the influence of sense, feel, think, and relate partially toward customer loyalty of hotel “X” Semarang; b. how big the influence of sense, feel, think, act, and relate simultaneously toward customer loyalty of hotel “X” Semarang. The samples of this research were 100 customers that were staying or had stayed in the hotel “X” Semarang. The sampling technique was accidental sampling. The analysis technique was quantitative, with multiple linear regression, t test, and F test. The result by using program of SPSS indicated that sense, feel, think, act, and relate had positive influence to customer loyalty. The result of partial hypothesis showed that sense, feel, think, act, and relate had positive significant influence with significance level less than 0.05. So, it can be concluded the formula hypothesis was correctly proven. The result of simultaneous hypothesis showed that variable of sense, feel, think, act, and relate had positive significant influence with significance level F less than 0.05, so Ho was refused and Ha was accepted. It means that the hypothesis which stated “there was positive and significant influence of sense, feel, think, act, and relate to customer loyalty (Y)” was truly proven.
Analisis Pengaruh Iklan, Kepercayaan Merek, dan Citra Merek terhadap Minat Beli Konsumen Desi Arista; Sri Rahayu Tri Astuti
Jurnal Ilmiah Aset Vol 13 No 1 (2011): Jurnal ASET Volume 13 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Globalization era makes information and technologies increase very fast and can be known quickly. One of information technology is the Interconnected Network, or more popular as the Internet. Therefore, to satisfy consumers PT. Telkom issued a product called Speedy. Many factors influence customers before purchasing a product consumers. The purpose of this study is to determine the influence of advertising, brand trust and brand image to the buying interest. Brand trust is the highest independent variable that influences the dependent variable (buying interest) then advertising and lastly the brand image.
ANALISIS PENGARUH KUALITAS PRODUK, HARGA, LOKASI DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG KONSUMEN (Studi pada Warung Makan “Bebek Gendut” Semarang) Faradiba Faradiba; Sri Rahayu Tri Astuti
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.022 KB)

Abstract

This study aims to determine how much influence the quality of product, price, location, and quality of service to repurchase intention. The problem that facing by Bebek Gendut Semarang  is income  which decreasing, caused many new restaurans. And this research also aims to analyze the most dominant factors that influence on repurchase intention of Bebek Gendut Semarang.The population in this study are customers of Bebek Gendut Semarang. Samples were taken of 100 respondents using a purposive sampling technique. Data was collected using a survey method through questionnaires filled out by customers. Then, the data obtained were analyzed using multiple regression analysis. This analysis includes the validity test, reliability test, multiple regression analysis, classic assumption test, hypothesis testing through the t test and F test, and coefficient of determination analysis (R²). From the analysis result, the indicators in this study are valid and reliables. The most dominant factor that influence on repurchase intention is quality product  follow by the location, then quality service and price. Then  the F Test can be seen that the independent variables feasible to test the dependent variable. The result of Adjusted R Square is 0,498 it means that independent variable can explain about 49,8% of dependent variable.
Co-Authors Anggoro Dwi Kurniawan Desi Arista Faradiba Faradiba Yuwandha Anggia Putri