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All Journal Journal of Education, Humaniora and Social Sciences (JEHSS) International Journal of Economic, Technology and Social Sciences (Injects) Mutiara: Multidiciplinary Scientifict Journal
Beby Karina Fawzeea
Universitas Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences

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Tourism Image, Experiential Value, Experiential Satisfaction dan dampaknya terhadap Revisit Intention Endang Sulistya Rini; Yeni Absah; Beby Karina Fawzeea; Alfifto Alfifto
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 4, No 4 (2022): Journal of Education, Humaniora and Social Sciences (JEHSS), May
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (999.741 KB) | DOI: 10.34007/jehss.v4i4.1180

Abstract

The aim of this study was to determine the effect of tourism image, experiential value, experiential satisfaction, on revisit intention in Lake Toba. The population in this study is tourists who visit Lake Toba, North Sumatra with an unknown number, so that the sampling uses the formula from the Malhotra theory where the number of questions is multiplied by four to obtain a sample of 324 tourists. The results showed that tourism image had a positive and significant effect on experiential satisfaction, experiential value had a negative but significant effect, experiential satisfaction had a positive and significant effect on revisit intention, tourism image had a positive and significant effect on revisit intention through experiential satisfaction and experiential value had a negative effect but significant to revisit intention through experiential satisfaction.
The Impact Of Percieved Ease of Use, Brand Awareness And Freemium Business Model on Buying Interest of Spotify Users In Medan City Mirza Abdillah Pane; Endang Sulistya Rini; Beby Karina Fawzeea
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 3 No. 1 (2022): May 2022
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (521.524 KB) | DOI: 10.53695/injects.v3i1.632

Abstract

The rapid development of internet technology causing significant impact of innovative disruption in any aspect of life, especially on music industry. Disruptive innovation is a very new innovation made for competing the challengers in the music industry. The people consumption of music has been shifted because of the technology. From CD’s or cassettes into digital album. These digital albums are provided by the music streaming apps. The music streaming apps need to offer the most attractive innovation to attract user’s attention in aim the user’s buying the premium package. Known that the perceived ease of use, brand awareness, and free trial can be useful in attract buying interest of the users. The music streaming apps in this theses is Spotify. The goal of this theses is to analyze the impact of percieved ease of use, brand awareness and freemium business model on buying interest of spotify users in medan city. This theses is a associative causal, quantitative approach. The population of this theses are the users of spotify apps in medan city, and the samples are 100 respondents. The sampling methods is incidental sampling. Data analysis is multiple regression analysis to be analyzed in SPSS. The results is percieved ease of use has positive and significant impact on buying interest, brand awareness has positive and significant impact on buying interest, and freemium business model has positive and significant on buying interest. The percieved ease of use, brand awareness, and freemium business have simultaneously impact on buying interest.
Entertainment Factor and Relatability’s Effect on Gen Z and Millennial’s Interaction in Medan Through Their Emotion Ayu Nur Utami Siwi Hariyati; Arlina Nurbaity Lubis; Beby Karina Fawzeea
Mutiara: Multidiciplinary Scientifict Journal Vol. 2 No. 1 (2024): Mutiara: Multidiciplinary Scientifict Journal
Publisher : Al Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/mutiara.v2i1.115

Abstract

The fashion industry experiences rapid development in today’s era and intense competition to attract consumer interaction cannot be avoided. High consumer interaction can secure a high interest for a company and high interaction is needed to remain relevant and achieve desired targets. This study aims to determine and analyze the effect of entertainment factors and relatability in fashion brands’ social media marketing content on consumer interaction through personal emotion on Genz and Millennial in Medan. This research is quantitative and associative, with data collected from the documented study and a questionnaire. The population in this study were all online shopping consumers from age 18 to 35 who have one social media account on Facebook/X/Instagram/TikTok and live in Medan. The sampling method used in this study is non-probability convenience sampling, with 180 respondents taken from five areas in Medan. This study used path analysis to analyze the data. The results from this study show that the entertainment factor has a significant effect on personal emotion, both positive and negative, but no significant effect on consumer interaction. However, the entertainment factor indirectly affects consumer interaction through negative personal emotions, not positive ones. Relatability has a significant effect on positive emotion, which also has a direct significant effect on consumer interaction and a significant effect mediated through positive personal emotion, yet relatability does not influence the negative one, directly and indirectly. Personal emotions, both positive and negative, have a significant effect on consumer interaction.
Co-Authors Alfifto Arlina Nurbaity Lubis Ayu Nur Utami Siwi Hariyati Endang Sulistya Rini Mirza Abdillah Pane yeni absah