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All Journal Jurnal Media Informasi Manajemen JURNAL ILMIAH MANAJEMEN & BISNIS Journal of Management Review Jurnal Keperawatan Silampari Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of International Conference Proceedings DUNIA KEPERAWATAN: JURNAL KEPERAWATAN DAN KESEHATAN Mutiara: Multidiciplinary Scientifict Journal

Arlina Nurbaity Lubis

Universitas Sumatera Utara

Author-ID : 2529841

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Nursing Public Health Social Sciences Other

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Articles

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN WORD OF MOUTH MAHASISWA PROGRAM STUDI DIPLOMA III ADMINISTRASI PERPAJAKAN FISIP USU Aida W Batubara; Paham - Ginting; Arlina Nurbaity Lubis
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 14, No 2 (2014): MANAJEMEN & BISNIS
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

The objective of the research was to know and to analyze the influence of servicequality on students’ word of mouth through their satisfaction in the Diploma III ofTaxation Administration Study Program, FISIP USU. The type of the researchwas descriptive quantitative and its nature was descriptive explanatory. Theresult of the research showed that 1) service quality had positive and significantinfluence on students’ word of mouth through their satisfaction, 2) satisfactionhad positive and significant influence on students’ word of mouth, and 3) therewas indirect influence of service quality on students’ word of mouth through theirsatisfaction with the value of 0.235, while there was direct influence of servicequality on students’ word of mouth with the value of 0.394 which indicated thatdirect influence was more dominant that indirect influence.

ANALISIS STRATEGI BRAND EXTENSION KECAP ABC KE SAUS ABC TERHADAP SENSITIVITAS RESPON KONSUMEN (Studi Kasus Pengunjung Carrefour Plaza Medan Fair) rogrius sinulingga; arlina nurbaity lubis
Jurnal Media Informasi Manajemen Vol 1, No 1 (2013)
Publisher : Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.791 KB)

The aim of the research was to know and analyze to what extent the visitors’ sensitive response at Carrefour Plaza Medan Fair to brand extension from ABC soybean sauce to ABC sauce, and to know and analyze the direction of the visitors’ response at Carrefour Plaza Medan Fair on the brand extension from ABC soybean sauce to ABC sauce. This research was descriptive. It used descriptive analytic method and sensitive response method. In analyzing the level of sensitive response to brand extension, the researcher used Hierarchy of effect model which comprised of brand awareness, knowledge, liking, preference, conviction, and purchase. The data used in the research were primary and secondary data. The primary data were obtained by distributing questionnaires in which their measurement was measured by Likert scale. This research used 100 respondents as the samples which were obtained by using accidental sampling technique. The results of the research showed that consumers’ sensitive response to brand extension from ABC soybean sauce to ABC sauce was bigger than one which comprised of sensitive category. The direction of consumers’ response to brand extension from ABC soybean sauce to ABC sauce was positive. It indicated that brand extension from ABC soybean sauce to ABC sauce was able to make consumers (respondents) sensitive and to give positive response to purchase ABC sauce. Keywords: Brand Extension, Sensitivity Response

PENGARUH BRAND IMAGE, HARGA DAN FASILITAS TERHADAP KEPUTUSAN MAHASISWA MEMILIH KULIAH DI POLITEKNIK LP3I MEDAN KAMPUS MEDAN BARU Sri Eka Wulandari; Amrin Fauzi; Arlina Nurbaity Lubis
Journal of Management Review Vol 4, No 1 (2020)
Publisher : Magister Manajement Studies Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/mr.v4i1.2680

Brand image, harga, fasilitas dan minat merupakan salah satu faktor yang dapat membuat mahasiswa memutuskan untuk memilih kuliah di Politeknik LP3I Medan Kampus Medan Baru. Penelitian ini bertujuan untuk mengetahui dan menganalisa pengaruh brand image, harga dan fasilitas terhadap keputusan mahasiswa memilih kuliah di Politeknik LP3I Medan Kampus Medan Baru melalui minat sebagai variabel intervening. Teknik sampling yang digunakan adalah simple random sampling dengan jumlah responden sebanyak 225 mahasiswa. Teknik analisis data yang digunakan adalah analisis jalur. Hasil penelitian menunjukan bahwa brand image, fasilitas berpengaruh positif dan signifikan terhadap minat mahasiswa. Sedangkan harga berpengaruh negatif dan signifikan terhadap minat mahasiswa. Minat berpengaruh positif dan signifikan terhadap keputusan mahasiswa memilih kuliah brand image, fasilitas berpengaruh positif dan signifikan terhadap keputusan mahasiswa memilih kuliah dan harga berpengaruh negatif dan signifikan terhadap keputusan mahasiswa memilih kuliah.

The University's Reputation as Intervening Is Between Quality of Service and Electronic Word of Mouth at Private Universities in Medan City Mesra B; Arlina Nurbaity Lubis; Endang Sulistya Rini; Amlys Syahputra Silalahi
Journal of International Conference Proceedings (JICP) Vol 4, No 2 (2021): Vol 4, No 2 (2021): Proceedings of the 10th International Conference of Project
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i2.1396

This study aims to see the direct influence of service quality rather than electronic word of mouth (EWOM) and by presenting the role of the university's reputation in mediating the quality of service at EWOM at private universities in Medan City. A sampling of 120 respondents from five private universities with active student status, a minimum study period of three semesters, and a strata 1 education level. The research methodology used is path analysis with the Smart PLS Program Version 3. The results show that the service quality is directly greater. its effect on EWOM when compared to the effect from service quality on EWOM is mediated by the reputation of the university at private universities in Medan City.

Pengaruh Kualitas Kehidupan Kerja Perawat Terhadap Kinerja Perawat di Rumah Sakit Dr. Pirngadi Medan: Pengaruh Kualitas Kehidupan Kerja Perawat Terhadap Kinerja Perawat Siti Mariani Damanik; Arlina Nurbaity Lubis; Etti Sudaryati; Siti Saidah Nasution
Dunia Keperawatan: Jurnal Keperawatan dan Kesehatan Vol 10 No 1 (2022): Dunia keperawatan: Jurnal Keperawatan dan Kesehatan
Publisher : School of Nursing, Faculty of Medicine, Lambung Mangkurat University.

The quality of work-life has an impact on workers, one of which is the performance of these workers will increase. This can be a positive impact on workers and companies. The study was to analyze the effect of the quality of nurses' work life on the performance of nurses at Dr. Hospital. Pirngadi Medan. The study was non-experimental quantitative research with a cross-sectional descriptive approach. Seventy-four nurses were selected using random sampling. The results of the study on the quality of nurse's work-life(QNWL) were the majority in the sufficient category (score 91-135) as many as 42 people (56.8%), nurses' performance the majority of nurses had sufficient performance (score 71-110) as many as 47 people (63.6%). The quality of nurses’ work-life(QNWL) on nurse performance has a significance value of 0.004 <0.005. Suggestions for education as an additional reference in the development of nursing education regarding the quality of nurses' work life, for nursing services as an input for nursing in carrying out nursing care to patients as nurse performance, for future researchers as a reference for comparison for research. The next step is about the Quality of Nurses' Work-Life (QNWL) with different variables.

Entertainment Factor and Relatability’s Effect on Gen Z and Millennial’s Interaction in Medan Through Their Emotion Ayu Nur Utami Siwi Hariyati; Arlina Nurbaity Lubis; Beby Karina Fawzeea
Mutiara: Multidiciplinary Scientifict Journal Vol. 2 No. 1 (2024): Mutiara: Multidiciplinary Scientifict Journal
Publisher : Al Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/mutiara.v2i1.115

The fashion industry experiences rapid development in today’s era and intense competition to attract consumer interaction cannot be avoided. High consumer interaction can secure a high interest for a company and high interaction is needed to remain relevant and achieve desired targets. This study aims to determine and analyze the effect of entertainment factors and relatability in fashion brands’ social media marketing content on consumer interaction through personal emotion on Genz and Millennial in Medan. This research is quantitative and associative, with data collected from the documented study and a questionnaire. The population in this study were all online shopping consumers from age 18 to 35 who have one social media account on Facebook/X/Instagram/TikTok and live in Medan. The sampling method used in this study is non-probability convenience sampling, with 180 respondents taken from five areas in Medan. This study used path analysis to analyze the data. The results from this study show that the entertainment factor has a significant effect on personal emotion, both positive and negative, but no significant effect on consumer interaction. However, the entertainment factor indirectly affects consumer interaction through negative personal emotions, not positive ones. Relatability has a significant effect on positive emotion, which also has a direct significant effect on consumer interaction and a significant effect mediated through positive personal emotion, yet relatability does not influence the negative one, directly and indirectly. Personal emotions, both positive and negative, have a significant effect on consumer interaction.

Gaya Kepemimpinan Kepala Ruangan terhadap Penerapan Prinsip Etik Keperawatan dalam Pemberian Asuhan Keperawatan Siska Ocfica Mariaty Napitupulu; Arlina Nurbaity Lubis; Etti Sudaryati
Jurnal Keperawatan Silampari Vol 6 No 1 (2022): Jurnal Keperawatan Silampari
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

This study aims to see the effect of the situational leadership style of the head of the room on the application of nursing ethical principles. This research method is quantitative research with a correlation design. The results showed that the situational leadership style of the head of the room in the inpatient room that dominated more was consultation, namely 35 nurses (33.3%), and the principles of nursing ethics showed a suitable category, as many as 84 (80%). In conclusion, there is an influence of the situational leadership style of the head of the room on the application of nursing ethical principles in providing nursing care at the University Hospital of North Sumatra. Keywords: Leadership Style, Nursing Ethical Principles

Pelatihan Kepemimpinan terhadap Kepuasan Kerja dan Kemampuan Manajerial Kepala Ruang Gryttha Tondang; Jenny Marlindawani Purba; Arlina Nurbaity Lubis
Jurnal Keperawatan Silampari Vol 6 No 2 (2023): Jurnal Keperawatan Silampari
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

This study aims to analyze the relationship between leadership training and job satisfaction of the head of space. This research method is quantitative research with a comparative causal design. The results showed that the majority of work before being given the leadership training intervention in the intervention group and the control group was low, namely 27 respondents (100%) in the intervention group with an average value of 50.07 and 27 respondents (100%) in the control group with an average value of 61, 11. Job satisfaction after being given the leadership training intervention in the high majority intervention group, namely 16 respondents (59.3%) with an average value of 72.30 pleasure, while without providing leadership training intervention in the low majority control group, namely 27 respondents with an average value of 61, 33 %. Based on the Wilcoxon Signed-Rank statistical test with significant job satisfaction (Z=-4.552, p=0.000). In short, there is an effect of leadership training on the job satisfaction of the head of space. Keywords: Leadership, Job Satisfaction, Training

ANALYZING THE EFFECTS OF OMNICHANNEL STRATEGY AND CUSTOMER EXPERIENCE ON LOYALTY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION Sarah Madaniah; Arlina Nurbaity Lubis; Endang Sulistya Rini
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.3044

The beauty industry has experienced significant and rapid growth in recent years. However, this growth has not been reflected in Sociolla's revenue, which has shown fluctuations and a downward trend. In its annual report, Sociolla stated that it has implemented an omnichannel system to enhance customer experience. Surprisingly, this system has become the least utilized shopping channel among its consumers. Previous studies have also presented mixed results regarding the implementation of omnichannel strategies and customer management. This phenomenon has gained increasing attention from both academics and industry practitioners due to the growing challenges in delivering effective customer service. This study aims to examine and analyze the influence of omnichannel system usage and customer experience on customer loyalty through customer satisfaction at Sociolla Sun Plaza Medan. The research adopts an associative approach with quantitative data. The population consists of Sociolla customers at Sun Plaza Medan, whose total number is unknown. 210 respondents were selected using purposive sampling, with criteria including having made at least three purchases at Sociolla Sun Plaza Medan and having used multiple shopping channels. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS version 4.0. The results indicate that the use of the omnichannel system has a positive but insignificant effect on both customer satisfaction and loyalty. In contrast, customer experience has a positive and significant effect on both satisfaction and loyalty. Regarding indirect relationships, customer satisfaction does not mediate the effect of omnichannel system usage on customer loyalty. However, customer satisfaction does mediate the relationship between customer experience and loyalty at Sociolla.

Co-Authors Aida W Batubara Aldri Frinaldi Amlys Syahputra Silalahi Amlys Syahputra Silalahi Ayu Nur Utami Siwi Hariyati Beby Karina Fawzeea Endang Sulistya Rini Etti Sudaryati Gryttha Tondang Mesra B Nasution, Siti Saidah paham ginting Purba, Jenny Marlindawani rogrius sinulingga Sarah Madaniah Siska Ocfica Mariaty Napitupulu Siti Mariani Damanik Sri Eka Wulandari

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