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All Journal Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Mantik Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Integrasi Sumber Daya Manusia Journal of Economics and Tourism
Liza Mumtazah Damarwulan
Universitas Sultan Ageng Tirtayasa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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Peningkatan Kekuatan Jejaring Wirausaha dan E-Marketing UMKM di Banten dalam menghadapi dampak Pandemic Covid-19 Liza Mumtazah Damarwulan; Agus David Ramdansyah; Lutfi Lutfi
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 3, No 3 (2021): Journal of Education, Humaniora and Social Sciences (JEHSS) April
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1133.193 KB) | DOI: 10.34007/jehss.v3i3.495

Abstract

This study aims to explore the economic impact, especially UMKM players in Banten on the spread of covid-19, and to identify the strength of entrepreneurial networks and the use of e-marketing by UMKM in Banten during the covid-19 pandemic. The method used in this study was analyzed by sampling using a questionnaire as a data collection tool. This questionnaire includes closed questions, measured on a nominal scale. The collected data were analyzed using the AMOS Statistical Package for the Social Sciences (SPSS) software. The results showed that there had been a decline in the marketing performance of UMKM due to the impact of the Covid-19 pandemic. And it is proven that the quality of entrepreneurial networks and e-marketing can improve the marketing performance of UMKM. From this research, a model for strengthening UMKM in dealing with the impact of the Covid-19 pandemic is obtained by strengthening entrepreneurial networks and the use of e-marketing, so that UMKM in Banten in particular and UMKM in Indonesia in general, do not fall into business collapse caused by the spread of Covid-19. The conclusion of this study is expected to contribute to the development of management science, especially marketing, entrepreneurship and the development of UMKM in dealing with the impact of the Covid-19 pandemic.
Moderation: work culture to improve employee performance with a non-physical work environment Slamet Riyanto; Liza Mumtazah Damarwulan; Didit Haryadi
Jurnal Mantik Vol. 6 No. 3 (2022): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i3.3258

Abstract

Organizations can achieve success through their resources, especially human resources. Therefore, employees become the locomotor in making a real contribution to the organization's success on an ongoing basis. Of course, only employees with optimal performance achieve this success. However, to maximize employee performance, there must be a strategy to increase it. This study aims to find out how this strategy improves employee performance. The PLS-SEM approach is used in this study. The results of this study indicate that the non-physical work environment and culture can affect employee performance. Work culture can strengthen the effect of the non-physical work environment on employee performance
Mediasi komitmen organisasi pada kompetensi kerja dan motivasi kerja dalam meningkatkan kinerja tenaga penyuluh Erma Suriadarma; Agus David Ramdansyah; Liza Mumtazah Damarwulan
Jurnal Integrasi Sumber Daya Manusia Vol. 1 No. 2 (2023): Maret 2023
Publisher : Amal Insani Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56721/jisdm.v1i2.225

Abstract

This study aims to examine the effect of competence and work motivation in improving the performance of extension workers through organizational commitment as an mediation variable. The object of this research is the Field Cooperative Extension Officer of the Banten Province Cooperatives and SMEs Office. The population in this study was 50 people, while the sampling used a survey technique or saturated sample, which means that the entire population was sampled. The results of this study indicate that competence directly has a significant impact on the performance of extension workers but does not have a significant impact on organizational commitment. Furthermore, work motivation has a significant effect on the performance of the extension workers and organizational commitment, while organizational commitment has a significant impact on the performance of the extension workers. On the other hand, organizational commitment can mediate between work motivation and performance of extension workers but cannot mediate on the competence and performance of extension workers.
WHAT KEEPS COFFEE CUSTOMERS COMING BACK? THE ROLES OF CUSTOMER RELATIONSHIP MANAGEMENT, CUSTOMER ENGAGEMENT, AND CAFÉ ATMOSPHERE Ade Wahyudistira; E.R Taufik; Liza Mumtazah Damarwulan
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 5 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose. Retaining customers in the café segment is increasingly difficult as switching costs approach zero and competing outlets converge on product quality. This study asks why some customers return and disentangles two routes to retention that the prevailing literature has largely treated in isolation: a relational route operating through customer relationship management (CRM) and customer engagement, and an experiential route operating through the café atmosphere. Design/methodology/approach. Survey data from 200 patrons of the coffee shop were analysed with partial least squares structural equation modelling (PLS-SEM), incorporating a mediation test for engagement and a moderation test for atmosphere on the CRM–retention link. Findings. CRM exerts a small but significant direct effect on retention (β = 0.152, p = 0.027), and a larger share of its influence is channelled through customer engagement (indirect β = 0.224, p < 0.001) a complementary (partial) mediation in which engagement remains the dominant pathway, accounting for approximately 60 per cent of CRM's total effect, without eliminating a direct relational payoff. Café atmosphere is the single strongest driver of retention (β = 0.468, p < 0.001), exceeding both components of the relational route, while its hypothesised amplification of the CRM–retention link is not supported (β = 0.043, p = 0.459). The model explains a moderate share of retention variance (R² = 0.691). Originality/value. The study reframes CRM as an antecedent whose retention payoff is only partly direct and is substantially amplified when it is psychologically converted into engagement, and it shows that the relational and experiential routes operate largely in parallel rather than synergistically an environmental dominance that has practical consequences for how independent cafés allocate scarce resources.
Beyond Relationship Management: The Mediating Role of Customer Engagement in Driving Customer Retention: Melampaui Manajemen Hubungan: Peran Mediasi Keterlibatan Pelanggan dalam Mendorong Retensi Pelanggan Ade Wahyudistira; E.R Taufik; Liza Mumtazah Damarwulan
Benefits : Jurnal Ekonomi dan Pariwisata Internasional Vol 3 No 2 (2026): Contemporary Perspectives on Digital Transformation, Halal Economy, and Sustainab
Publisher : Yayasan Penelitian dan Pengabdian Masyarakat Sisi indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69836/benefits-jeti.v3i2.896

Abstract

A Despite the widespread adoption of customer relationship management (CRM), its ability to directly enhance customer retention remains uncertain. This study investigates whether customer engagement explains how CRM translates into retention outcomes. Using survey data from 117 respondents, the proposed model was tested with partial least squares structural equation modeling (PLS-SEM) in SmartPLS. The results show that CRM does not exert a statistically significant direct effect on customer retention (β = 0.223, p = 0.067). However, CRM significantly strengthens customer engagement (β = 0.676, p < 0.001), which in turn positively affects customer retention (β = 0.599, p < 0.001). Moreover, the indirect effect of CRM on customer retention through customer engagement is significant (β = 0.405, p < 0.001), indicating that engagement is the primary pathway through which CRM drives retention. The model explains 58.8% of the variance in customer retention (R² = 0.588). These findings extend CRM research by showing that retention is achieved not through CRM alone, but through CRM practices that actively cultivate meaningful customer engagement and long-term relational value.
Co-Authors Ade Wahyudistira Didit Haryadi E.R Taufik Erma Suriadarma Lutfi, Lutfi Ramdansyah, Agus David Sae Amarani Tutuarima Utomo Slamet Riyanto