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All Journal Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Mantik Jurnal Integrasi Sumber Daya Manusia As-Syirkah: Islamic Economic & Financial Journal
Liza Mumtazah Damarwulan
Universitas Sultan Ageng Tirtayasa
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : As-Syirkah: Islamic Economic

 1 
Pengaruh Inovasi Produk dan Inovasi Layanan Terhadap Kepuasan Konsumen dalam Membentuk Loyalitas Pelanggan: Studi pada Geprek Bensu Cilegon Fadhila Riyani Putri; Lutfi; Liza Mumtazah Damarwulan
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 1 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/nket2793

Abstract

This study seeks to evaluate the impact of Product Innovation and Service Innovation on Consumer Satisfaction and Customer Loyalty as intervening factors. The inquiry of the used strategy is quantitative with an expressive methodology. This inquiry gathers information via questionnaires and written reflections. The population in this study consisted of persons from Cilegon City aged 17 to 35 years, with a sample of 105 respondents selected using purposive sampling. The analytical method used is Structural Equation Modelling (SEM) using the SmartPLS 4.0 analysis tool. The findings of this investigation indicate that item innovation affects consumer satisfaction, product innovation impacts customer loyalty, service innovation enhances consumer satisfaction, service innovation diminishes customer loyalty, consumer satisfaction influences customer loyalty, product innovation in conjunction with consumer satisfaction mediates customer loyalty, and service innovation alongside consumer satisfaction also mediates customer loyalty.
Meningkatkan Impulse Buying Melalui Positive Emotion: Studi pada Aky Boutique di Kabupaten Tangerang Sae Amarani Tutuarima Utomo; Lutfi; Liza Mumtazah Damarwulan
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 1 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/ymqwhh82

Abstract

This study aims to provide a new perspective on improving boutique sales, specifically AKY Boutique in Tangerang Regency, and to uncover factors influencing consumer behavior, particularly regarding Visual Merchandising (X1) and Price Discount (X2) on Impulse Buying (Y), with Positive Emotion (Z) as an intervening variable. The research method used is quantitative, employing an associative approach. The study population includes all residents of Tangerang Regency, while the sample consists of 117 respondents selected through Purposive Sampling, focusing on residents who have shopped at AKY Boutique. Data analysis was conducted using the Structural Equation Modelling (SEM) method with SmartPLS version 4.0 software. The research findings indicate that: (1) Visual Merchandising has an insignificant effect on Impulse Buying, (2) Price Discount also has an insignificant effect on Impulse Buying, (3) Visual Merchandising has a positive and significant effect on Positive Emotion, (4) Price Discount also has a positive and significant effect on Positive Emotion, (5) Positive Emotion has a positive and significant effect on Impulse Buying, (6) Positive Emotion mediates the effect of Visual Merchandising on Impulse Buying, and (7) Positive Emotion mediates the effect of Price Discount on Impulse Buying.
Co-Authors Didit Haryadi Erma Suriadarma Fadhila Riyani Putri Lutfi, Lutfi Ramdansyah, Agus David Sae Amarani Tutuarima Utomo Slamet Riyanto