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All Journal Sains: Jurnal Manajemen dan Bisnis JBTI : Jurnal Bisnis : Teori dan Implementasi MIX : Jurnal Ilmiah Manajemen Ekonomi-Qu (Jurnal Penelitian Ilmu Ekonomi) Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Journal of Economic, Bussines and Accounting (COSTING) Jurnal Riset Bisnis dan Manajemen Tirtayasa Journal of Education, Humaniora and Social Sciences (JEHSS) Journal Of Management Science (JMAS) GEMILANG: Jurnal Manajemen dan Strategi Bisnis Indonesian Journal of Innovation Multidisipliner Research As-Syirkah: Islamic Economic & Financial Journal

Lutfi, Lutfi

Program Pascasarjana Magister Manajemen Universitas Sultan Ageng Tirtayasa

Author-ID : 2856816

Religion Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Public Health Social Sciences Other

Published : 26 Documents Claim Missing Document

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Peran Mediasi Minat Beli Pada Pengaruh Kepercayaan Merk Terhadap Keputusan Beli (Studi Pada Fakultas Teknik Universitas Muhammadiyah Tangerang) Lutfi Lutfi; Hayati Nupus
Sains: Jurnal Manajemen dan Bisnis Vol 11, No 1 (2018): Desember
Publisher : FEB Universitas Sultan Ageng Tirtayasa

This study aims to analyze the mediating effect of purchase intentions on the influence of brand trust on purchase decisions, studies at the Faculty of Engineering, University of Muhammadiyah Tangerang (FT-UMT). The sampling technique in this study with nonprobability sampling technique, whereas in determining the sample using accidental sampling technique. The population is all FT-UMT students with a total of 1817 students. The sample of respondents who will be analyzed in this study is 100 respondents. The findings of this study are the mediating effects of Purchase Intentions on Brand Trust Influence on Purchase Decisions. Future research is expected to examine the further effects of Purchase Decisions on Marketing Performance. The final part of this paper also discusses the implications of this study.

Mempertahankan Loyalitas Nasabah Melalui Kepuasan Dan Kepercayaan Nasabah Muslim Muslim; Edi Rahmat Taufik; Lutfi Lutfi
Sains: Jurnal Manajemen dan Bisnis Vol 12, No 2 (2020)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v12i2.7286

Today's banking business is ver competitive, it requires hard work by a company to be able to compete with others. For this reason, changes need to be made, including marketing strategy strategies, especially services, because banks are engaged in services. The purpose of this study is to explain the effect of service quality on customer loyalty and customer satisfaction and customer trust as an intervening variable in Serang BPR banks. The research was carried out by taking a sample using 6 x 16 indicators, namely 96 samples at a minimum, but a maximum of 100 respondents were used. Data collection was obtained from 100 respondents, specifically for customers saving savings products at BPR Serang banks. by giving a questionnaire. Processing of respondents' answers was analyzed qualitatively and quantitatively, using analytical engineering methods using Smart PLS version 2.0.m3. The results of the analysis show that the direct influence of service quality on customer satisfaction is positive and significant. and the direct influence of service quality on customer trust is positive and significant. then the quality of service to customer loyalty is positive and non significant. customer satisfaction with customer loyalty is positive and significant. and customer trust in customer loyalty which is positive and significant.

Model Empirik Efek Mediasi Kapabilitas Inovasi Dalam Meningkatkan Kinerja Pemasaran Lutfi Lutfi; Wawan Ichwanudin; Hayati Nupus
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 11, No 3 (2020): Desember 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bti.113146

Usaha Mikro Kecil dan Menengah (UMKM) merupakan segmen terbesar pelaku ekonomi nasional dan berperan penting bagi masyarakat dalam menghadapi krisis ekonomi. Penelitian ini bertujuan untuk mengetahui peranan variabel kapabilitas inovasi dalam memediasi pengaruh orientasi pasar terhadap kinerja pemasaran, studi pada UMKM makanan dan minuman (kuliner) di Kota Cilegon. Data responden yang akan menjadi sampel dalam penelitian ini adalah UMKM makanan dan minuman (kuliner) di Kota Cilegon dengan metode observasi, wawancara, dan kuesioner, sedangkan teknik pengolahan dan analisis data menggunakan SEM dengan software smartPLS versi 2.0.m3. Temuan penelitian ini menunjukkan bahwa secara langsung orientasi pasar tidak berpengaruh signifikan dalam meningkatkan kinerja pemasaran, namun jika melalui variabel mediasi kapabilitas inovasi maka orientasi pasar berpengaruh poisitif dan signifikan terhadap kinerja pemasaran, dengan demikian maka variabel kapabilitas inovasi mampu memediasi pengaruh orientasi pasar terhadap kinerja pemasaran. Implikasi manajerial juga dibahas dalam penelitian ini.

Pengaruh Peran Ganda dan Beban Kerja Terhadap Kinerja Pegawai Wanita Dengan Stres Kerja Sebagai Variabel Intervening (Studi Pada Universitas Sultan Ageng Tirtayasa Banten) Dedeh Komariah; Wawan Prahiawan; Lutfi
GEMILANG: Jurnal Manajemen dan Strategi Bisnis Vol. 2 No. 2 (2021): GEMILANG: Jurnal Manajemen dan Strategi Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Prima Graha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.33 KB)

The sustainability of an organization depends on the performance of its employees. On the other hand, women's participation in certain roles often becomes a conflict that makes it difficult to fulfill work and family needs. However, in many jobs, female employees still have to maintain the best working conditions. The purpose of this study is to examine and analyze the elements that influence the performance of female employees with the effectiveness of multiple roles and suitability of workloads through decreasing work stres. This research was conducted at the University of Sultan Ageng Tirtayasa Banten using a descriptive quantitative method using a sample of 130 respondents with an interval scale measurement of 1-10 and analyzed using the Smart PLS 3.29 application. The results of this study state that multiple roles (work family conflict) have a significant effect on the performance of female employees with a coefficient of 16.3%, workload significantly affects the performance of female employees with a coefficient of 23.1%, multiple roles (work family conflict) have a significant effect on stres. work with a coefficient of 21.8%, workload has a significant effect on the work stres of female employees with a coefficient of 47.6% and work stres has a significant effect on the performance of female employees. with a coefficient of 57.8%.

Meningkatkan Kinerja Guru Dengan Kompetensi Melalui Kepuasan Kerja dan Motivasi Intrinsik Sebagai Variabel Intervening (Studi Pada SMK Negeri di Kota Serang) Siti Teti Azmah Barat; Wawan Prahiawan; Lutfi
GEMILANG: Jurnal Manajemen dan Strategi Bisnis Vol. 2 No. 2 (2021): GEMILANG: Jurnal Manajemen dan Strategi Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Prima Graha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.662 KB)

This study aims to examine and analyze the effect of competence on teacher performance through job satisfaction and intrinsik motivation. This study uses a descriptive quantitative method with a causal approach. The object of this research is SMK Negeri in Serang City using a sample of 144 respondents. Questionnaire answers were measured using an interval scale of 1 – 10. Data were analyzed using the SmartPLS version 3.29 software. The results of this study stated that: 1). Competence affects teacher performance. 2). Competence affects job satisfaction. 3). Competence has an effect on intrinsik motivation. 4). Job satisfaction has an effect on teacher performance. 5). Intrinsik motivation has an effect on teacher performance. Job satisfaction and intrinsik motivation can mediate between competencies in partial mediation.

Peningkatan Kekuatan Jejaring Wirausaha dan E-Marketing UMKM di Banten dalam menghadapi dampak Pandemic Covid-19 Liza Mumtazah Damarwulan; Agus David Ramdansyah; Lutfi Lutfi
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 3, No 3 (2021): Journal of Education, Humaniora and Social Sciences (JEHSS) April
Publisher : Mahesa Research Center

This study aims to explore the economic impact, especially UMKM players in Banten on the spread of covid-19, and to identify the strength of entrepreneurial networks and the use of e-marketing by UMKM in Banten during the covid-19 pandemic. The method used in this study was analyzed by sampling using a questionnaire as a data collection tool. This questionnaire includes closed questions, measured on a nominal scale. The collected data were analyzed using the AMOS Statistical Package for the Social Sciences (SPSS) software. The results showed that there had been a decline in the marketing performance of UMKM due to the impact of the Covid-19 pandemic. And it is proven that the quality of entrepreneurial networks and e-marketing can improve the marketing performance of UMKM. From this research, a model for strengthening UMKM in dealing with the impact of the Covid-19 pandemic is obtained by strengthening entrepreneurial networks and the use of e-marketing, so that UMKM in Banten in particular and UMKM in Indonesia in general, do not fall into business collapse caused by the spread of Covid-19. The conclusion of this study is expected to contribute to the development of management science, especially marketing, entrepreneurship and the development of UMKM in dealing with the impact of the Covid-19 pandemic.

Analisis Model Peningkatan Keputusan Pembelian Kartu Provider Melalui Tingkat Kunjungan Website (Studi pada Pengguna Kartu Provider SIMPATI di Untirta) Lutfi Lutfi; Ryno Akanoval
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 6, No 2 (2022)
Publisher : Magister Manajemen - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v6i2.18018

This study aims to determine the effect of oniline promotion (X1) and price discount (X2) on purchasing decisions (Y) mediated by the level of website visits (Y) on Telkomsel card provider users. The method used in this research is quantitative research with associative approach. The population in this study were all students majoring in Management at Sultan Ageng Tirtayasa University. The sample of this study was students majoring in Management at Sultan Ageng Tirtayasa University who used the Telkomsel provider card using the snowball sampling method. The data analysis technique used in this study is Structural Equation Modeling (SEM) by using the SmartPLS 3.3 software of the student version. The results showed that: (1) oniline promotion has a positive and insignificant effect on purchasing decisions. (2) oniline promotion has a positive and significant effect on the level of website visits. (3) price discounts has a negative and insignificant effect on purchasing decisions. (4) price discount has a positive and significant effect on the level of website visits. (5) the level of website visits has a positive and significant effect on purchasing decisions. (6) the level of website visits mediate the effect of oniline promotion on purchasing decisions. (7) the level of website visits mediate the effect of price discount on purchasing decisions

Build emotional attachment of freight forwarding company using social media interactivity, brand image, brand commitment, and halal awarness Reza Maulana; E R Taufik; Lutfi Lutfi
Junal Ilmu Manajemen Vol 6 No 3 (2023): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i3.291

This reseacrh is to answer the effect of social media interactivity, brand image, brand commitment, and halal awarness for customer of freight forwarder company. The methode using quantitative and nonprobability sampling then data process by PLS. Findings of this reaserch describe of positive corelation and has impact between brand commitment and emotional attachment directly. No direct impact and no positive correlation between social media interactivity, brand image, and halal awarness to customer emotional attachment. Sample of this reaserch are food and baverages company, fast moving consumer goods, and pharmaceutical company, which has export and import that located in Jakarta, Bogor, Depok, Tangerang, and Bekasi area.

Build Brand Resonance Through Brand Image and Brand Love (Study of Apple MacBook Users) Lutfi Lutfi; Edi Rahmat Taufik; Hendra Hermawan
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 3 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i3.012

Objectives: This study aims to develop a basic theoretical model and a new empirical research model to close the gap between the results of a previous study and the results of the present study concerning the impact of Corporate Social Responsibility as perceived by a company on Brand Resonance.Methodology: This study employs descriptive and explanatory quantitative methods by administering an online survey to Apple MacBook users in the Facebook group MacBook Indonesia User. This study employed a non-probability sampling technique, the purposive method (purposive sampling) with a population of 1,328 individuals and a sample size of 151 individuals. Method for data analysis using Partial Least Square (PLS) and SmartPLS 3.2.9.Finding: 1) Perceived CSR has a negative but insignificant effect on Brand Resonance; 2) Perceived CSR has a positive and significant effect on Brand Image; 3) Perceived CSR has a positive and significant effect on Brand Love; 4)) Brand Image has a positive and significant effect on Brand Love; 5) Brand Image has a positive and significant effect on Brand Resonance; 6) Brand Love has a positive and significant effect on Brand Resonance. Additionally, Brand Image and Brand Love can moderate the relationship between Perceived CSR and Brand Resonance.Conclusion: Perceived CSR had a negative but not significant effect on Brand Resonance, a positive and significant effect on Brand Image, and a positive and significant impact on Brand Love. Brand Image had a positive and significant effect on Brand Resonance, a positive and significant effect on Brand Love, and Brand Love had a positive and significant effect on Brand Resonance.

Upaya Meningkatkan Kepuasan Kerja Dalam Rangka Mengurangiturnover Intention (Studi Pada PT. Cogindo Daya Bersama – PLTU Labuan) Isman, Isman; Lutfi, Lutfi
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 2, No 2 (2018)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v2i2.9351

Penelitian ini bertujuan untuk menganalisis pengaruh kompensasi, Job insecurity, terhadap Turnover Intention dengan Mediasi Kepuasan Kerja di PT. Cogindo Daya Bersama - PLTU Banten 2 Labuan. Untuk menguji masalah, kuisioner disebarkan kepada responden sebanyak 90 sampel. Data yang terkumpul di analisis dengan program smartPLS adalah pengaruh langsung dan tidak langsung (intervening). Hasil penelitian ini kompensasi berpengaruh negatif dan signifikan terhadap turnover intention, Job insecurity berpengaruh positif signifikan terhadap turnover intention, kompensasi berpengaruh positif terhadap kepuasan kerja, Job insecurity tidak berpengaruh terhadap kepuasan kerja, dan kepuasan kerja berpengaruh negatif terhadap turnover intention. Untuk kepuasan kerja memediasi sebagian vaiabel kompensasi untuk turnover intention dan bukan mediasi ketidakamanan kerja terhadap turnover intention

Co-Authors Ade Fitriyatunnisa Akmal, Fakhri Muhammad Asep Supriadi Ayatullah, Ayi Chalilia Yuri Putri Darari, Darari Dedeh Komariah Didit Haryadi Diqbal Satyanegara Djumiyanto, Teddy E R Taufik Fadhila Riyani Putri Fadhila Riyani Putri Hayati Nufus Hayati Nupus Hendra Hermawan Hidayat, Rohmat Isman, Isman Kambara, Roni Komala, Risma Dwi Liza Mumtazah Damarwulan Liza Mumtazah Damarwulan Maesofhani, Citra Irma Meutia, Meutia Muslim Muslim Nurwendi, Wendi Ramdansyah, Agus David Reza Maulana Ryno Akanoval Sae Amarani Tutuarima Utomo Setiadi, Muhamad Teguh Setya, Yanto Azie Siti Teti Azmah Barat Supartini, Sri Taufik, Edi Rahmat Taufik, ER Wawan Ichwanudin Wawan Prahiawan Wicaksono, Arief Zohir, Muhammad

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