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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Jurnal Kajian Ilmu Pendidikan (JKIP)
Citra Liza
Universitas Islam Negeri Fatmawati Sukarno Bengkulu
Economics, Econometrics & Finance Education Social Sciences Other

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Peningkatan Efektivitas Pembelajaran Akuntansi melalui Program MiCelAc (Microsoft Excel Accounting) Citra Liza
Jurnal Kajian Ilmu Pendidikan (JKIP) Vol. 2 No. 2 (2022): Jurnal Kajian Ilmu Pendidikan (JKIP)
Publisher : Lembaga Riset dan Inovasi Almatani

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1636.194 KB) | DOI: 10.55583/jkip.v2i2.250

Abstract

Penelitian ini bertujuan untuk meningkatkan Efektivitas Pembelajaran Akuntansi Melalui Program MiCelAc (Microsoft Excel Accounting). Metode yang digunakan adalah deskriptif kualitatif. Teknik pengumpulan data dengan menggunakan soal tugas dan observasi. Subjek penelitian ini adalah Mahasiswa Program Studi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Fatmawati Sukarno Bengkulu Tahun 2021. Hasil penelitian menunjukkan bahwa penggunaan Program MiCelAc dapat meningkatkan efektivitas pembelajaran akuntansi pada Mahasiswa FEBI UIN Fatmawati Sukarno Bengkulu.
Pengaruh Electronic Word of Mouth (E-Wom) Customer Engagement dan Customer Experience Terhadap Loyalitas Pelanggan Produk Fashion Muslim di E-Commerce Shopee pada Gen Z Muslim Kota Bengkulu Lia Elenda; Noni Afrianty; Citra Liza
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 11 No 4 (2026)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v11i4.32398

Abstract

This study aims to examine the influence of Electronic Word of Mouth (eWOM), customer engagement, and customer experience on customer loyalty toward Muslim fashion products on Shopee e-commerce among Muslim Generation Z in Bengkulu City. This research employed a quantitative approach with a causal research design. The population consisted of Muslim Generation Z consumers in Bengkulu City who use Shopee and have purchased Muslim fashion products. The sample comprised 100 respondents selected using the Slovin formula and purposive sampling technique. Data were collected through a questionnaire distributed via Google Forms to respondents who met the research criteria. The collected data were analyzed using multiple linear regression with the assistance of SPSS version 27. The results indicate that Electronic Word of Mouth (eWOM) has a positive and significant effect on customer loyalty. Customer engagement also has a positive and significant effect on customer loyalty. Likewise, customer experience has a positive and significant effect on customer loyalty. Furthermore, Electronic Word of Mouth (eWOM), customer engagement, and customer experience simultaneously have a positive and significant effect on customer loyalty toward Muslim fashion products on Shopee e-commerce among Muslim Generation Z in Bengkulu City.
Co-Authors Lia Elenda Noni Afrianty