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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JES (Jurnal Ekonomi Syariah Jurnal Kajian Ilmu Pendidikan (JKIP)
Citra Liza
Universitas Islam Negeri Fatmawati Sukarno Bengkulu
Economics, Econometrics & Finance Education Social Sciences Other

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Peningkatan Efektivitas Pembelajaran Akuntansi melalui Program MiCelAc (Microsoft Excel Accounting) Citra Liza
Jurnal Kajian Ilmu Pendidikan (JKIP) Vol. 2 No. 2 (2022): Jurnal Kajian Ilmu Pendidikan (JKIP)
Publisher : Lembaga Riset dan Inovasi Almatani

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1636.194 KB) | DOI: 10.55583/jkip.v2i2.250

Abstract

Penelitian ini bertujuan untuk meningkatkan Efektivitas Pembelajaran Akuntansi Melalui Program MiCelAc (Microsoft Excel Accounting). Metode yang digunakan adalah deskriptif kualitatif. Teknik pengumpulan data dengan menggunakan soal tugas dan observasi. Subjek penelitian ini adalah Mahasiswa Program Studi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Fatmawati Sukarno Bengkulu Tahun 2021. Hasil penelitian menunjukkan bahwa penggunaan Program MiCelAc dapat meningkatkan efektivitas pembelajaran akuntansi pada Mahasiswa FEBI UIN Fatmawati Sukarno Bengkulu.
Effects of Electronic Word-of-Mouth (e-WOM), Customer Engagement, and Customer Experience on Customer Loyalty toward Muslim Fashion Products on Shopee: Evidence from Generation Z Muslims in Bengkulu City Lia Elenda; Noni Afrianty; Citra Liza
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 11 No 4 (2026)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v11i4.32398

Abstract

This study aims to examine the influence of Electronic Word of Mouth (eWOM), customer engagement, and customer experience on customer loyalty toward Muslim fashion products on Shopee e-commerce among Muslim Generation Z in Bengkulu City. This research employed a quantitative approach with a causal research design. The population consisted of Muslim Generation Z consumers in Bengkulu City who use Shopee and have purchased Muslim fashion products. The sample comprised 100 respondents selected using the Slovin formula and purposive sampling technique. Data were collected through a questionnaire distributed via Google Forms to respondents who met the research criteria. The collected data were analyzed using multiple linear regression with the assistance of SPSS version 27. The results indicate that Electronic Word of Mouth (eWOM) has a positive and significant effect on customer loyalty. Customer engagement also has a positive and significant effect on customer loyalty. Likewise, customer experience has a positive and significant effect on customer loyalty. Furthermore, Electronic Word of Mouth (eWOM), customer engagement, and customer experience simultaneously have a positive and significant effect on customer loyalty toward Muslim fashion products on Shopee e-commerce among Muslim Generation Z in Bengkulu City.
Pengaruh Pemahaman Ekonomi Islam, Literasi Keuangan Syariah dan Kecerdasan Emosional Terhadap Perilaku Konsumtif Elvina Triya Rahmahnusiya; Herlina Yustati; Citra Liza
JES (Jurnal Ekonomi Syariah) Vol. 11 No. 1 (2026): Maret
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jes.v11i1.1231

Abstract

This study aims to analyze the influence of Islamic economic understanding, Islamic financial literacy, and emotional intelligence on the consumer behavior of Islamic Economics students in Bengkulu City. The method used was a quantitative approach with a causal associative research approach. Data analysis was conducted through validity and reliability tests, classical assumption tests, and multiple linear regression analysis. Hypothesis testing used t-tests, F-tests, and coefficients of determination using SPSS 27 software. The sample size in this study was 95 respondents, with data collected through a Likert-based questionnaire. The results showed that Islamic economic understanding, Islamic financial literacy, and intelligence had a negative and significant effect on consumer behavior. Simultaneously, the three independent variables significantly influenced consumer behavior, contributing 49.6% (R' = 0.496), while the remaining influence was attributed to factors outside the research model.
Peran Ibu Rumah Tangga Buruh Industri Batu Bata dalam Meningkatkan Ekonomi Keluarga Perspektif Ekonomi Islam Sakti Praja Putra; Romi Adetio Setiawan; Citra Liza
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 11 No 4 (2026)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v11i4.33561

Abstract

This study examines the role of housewives working as laborers in the brick-making home industry in Pagar Dewa Village, South Bengkulu, and their contribution to improving the family economy within the framework of Islamic economics. The phenomenon of dual roles among rural women managing domestic responsibilities while simultaneously engaging in productive income-generating activities is becoming increasingly common, especially in households with limited economic resources. This qualitative research employs purposive sampling to select eight housewives working in the brick industry, supported by observation, semi-structured interviews, and documentation techniques. The findings show that these women significantly contribute to household finances through their wages, which are used to fulfill daily needs, children’s education, food security, and debt relief. Despite facing challenges such as physical exhaustion, time division, and social expectations, the women are able to perform their reproductive and productive roles simultaneously. From the perspective of Islamic economics, their work is categorized as a productive effort (kasb) that aligns with Islamic principles, provided it does not neglect their primary responsibilities at home and is carried out ethically. Their economic contribution also reflects the values of ta’awun (mutual help), maslahah (public benefit), and falah (holistic welfare). This study concludes that the involvement of housewives in the brick industry plays a transformative role in strengthening family resilience and supporting long-term welfare.
Co-Authors Elvina Triya Rahmahnusiya Herlina Yustati Lia Elenda Noni Afrianty Romi Adetio Setiawan Sakti Praja Putra