Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal JOURNAL OF APPLIED LINGUISTICS AND LITERATURE Jurnal Bahasa Inggris Terapan
Mulyati Khorina
Unknown Affiliation
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Investigation of Neologism in Promotional Text on Instagram Mulyati Khorina; Zaqi Herdiansyah; Mohammad Febryanto
Jurnal Bahasa Inggris Terapan Vol 7 No 2 (2021): Oktober 2021
Publisher : Jurusan Bahasa Inggris - Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jbit.v7i2.3577

Abstract

The development of information technology has impacted any aspect of life including marketing products and services. One platform which has become popular is Instagram. Recently, advertisements tend to use new words to promote their goods or services. There are many ways to make a new word which is commonly called a neologism. One of them is a blend. Blend means combining two or more words using clipping, overlapping, or both clipping and overlapping. Therefore, this study is aimed at investigating the frequent blended words found in online advertisements, especially on social media and websites. The present project used the qualitative method since the data of this study was in the form of text which is a characteristic of qualitative methods. The data were taken from promotional texts in the “Giladiskonn” account on Instagram in 2021. Using the morphosemantics approach, the results of the analysis showed that portmanteau words were created using various types of clipping. The clipping process may occur on the first, second, or both words. The findings can be used to improve learners’ vocabulary and the model to create new words in promotional texts.
Investigation of Neologism in Promotional Text on Instagram Mulyati Khorina; Zaqi Herdiansyah; Mohammad Febryanto
Jurnal Bahasa Inggris Terapan Vol 7 No 2 (2021): Oktober 2021
Publisher : Jurusan Bahasa Inggris - Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jbit.v7i2.3577

Abstract

The development of information technology has impacted any aspect of life including marketing products and services. One platform which has become popular is Instagram. Recently, advertisements tend to use new words to promote their goods or services. There are many ways to make a new word which is commonly called a neologism. One of them is a blend. Blend means combining two or more words using clipping, overlapping, or both clipping and overlapping. Therefore, this study is aimed at investigating the frequent blended words found in online advertisements, especially on social media and websites. The present project used the qualitative method since the data of this study was in the form of text which is a characteristic of qualitative methods. The data were taken from promotional texts in the “Giladiskonn” account on Instagram in 2021. Using the morphosemantics approach, the results of the analysis showed that portmanteau words were created using various types of clipping. The clipping process may occur on the first, second, or both words. The findings can be used to improve learners’ vocabulary and the model to create new words in promotional texts.
Unpacking ideological affiliation through evaluative language: Attitudinal and coupling patterns in The Jakarta Post editorials Yulizar Komarawan; Mulyati Khorina; Khoirun Nisaa’ Arnoi
JOALL (Journal of Applied Linguistics and Literature) Vol. 10 No. 2 (2025): August 2025
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/joall.v10i2.41849

Abstract

Editorials are widely recognized as a space where newspapers express their views and shape public opinion. While much attention has been given to the persuasive function of editorials, relatively little scholarly work has explored how evaluative language is used to build affiliation between writers and readers. This study addresses that gap by examining how The Jakarta Post constructs ideological affiliation through evaluative languages (attitudes), coupling patterns, and affiliation strategies. Drawing on Appraisal Theory within Systemic Functional Linguistics, the study explores how attitudes are constructed and combined with ideational content to position readers. The data were five editorial texts which were selected using a constructed week sampling method over a one-month period to ensure variety and balance. The findings show that appreciation is the most common type of attitude, which often appears in negative forms to criticize policies and institutional performance. Judgment is often used in the investigated editorials, especially when evaluating public figures. In contrast, affect appears less frequently, but it still plays an important role in conveying shared emotional concerns. These attitudes are usually presented through couplings with ideational elements such as actors, events, or policies. This combination makes the evaluations more persuasive. Two dominant coupling patterns were identified, namely [NEG + INDONESIA] which is used to criticize government performance and policy and [POS + INDONESIA] which highlights national values or collective goals. To foster alignment with readers, the editorials employ affiliation strategies such as conceding and overriding (a divisive strategy) and repetition (a solidary strategy) which help guide readers toward shared viewpoints or editorial stances. The findings shed light on a clearer understanding of how evaluative language in editorials builds ideological affiliation. The study offers theoretical insights into appraisal in Indonesian media discourse and practical contributions by highlighting how evaluative language shapes reader perspectives and supports media literacy development.
Co-Authors Febryanto, Mohammad Khoirun Nisaa’ Arnoi Zaqi Herdiansyah