Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Neraca
Sobrotul Imtikhanah
FEB Universitas Muhammadiyah Pekajangan Pekalongan
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH PENGETAHUAN PRODUK, LABEL DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK HALAL DENGAN HARGA SEBAGAI MEDIASI: Dibuat oleh Artantri Nugraheni, Sobrotul Imtikhanah dan Fadli Hudaya (Dosen dan Maahasiswa FEB Universitas Muhammadiyah Pekajangan Pekalongan) Fadli Hudaya; Artantri Nugraheni; Sobrotul Imtikhanah
Neraca Vol. 17 No. 1 (2021): NERACA
Publisher : FEB Universitas Muhammadiyah Pekajangan Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48144/neraca.v17i1.592

Abstract

This study aimed to analyze the effect of Product Knowledge, Halal Label and Promotion on Purchasing Decisions of Halal Cosmetics Products with Price as a Mediation variable. The object in this study was a student at the Faculty of Economics and Business, University of Muhammadiyah Pekajangan Pekalongan. The sampling technique used was purposive sampling technique with a sample of 100 respondents. Primary data was collected through questionnaires using a Likert scale. The analysis technique in this study used path analysis with the mediation test using the Sobel test. The results of this study indicated that: (1) Product Knowledge had a significant effect on Purchasing Decisions for Halal Cosmetics Products. (2) Halal Label had a significant effect on Purchasing Decisions for Halal Cosmetic Product. (3) Promotion had a significant effect on the Decisions to Purchase Halal Cosmetics Products. (4) Price can be a mediating variable between Product Knowledge, Halal Label and Promotion on Purchasing Decisions of Halal Cosmetics Products. Keywords: Product Knowledge, Halal Label, Promotion, Purchasing Decisions and Price.
ANALISIS KINERJA KEUANGAN PEMERINTAH DAERAH SE-PROVINSI JAWA TENGAH SEBELUM DAN SAAT PANDEMI COVID19: Dibuat Oleh Kurnia Ahsanul Habibi, Sobrotul Imtikhanah, Rini Hidayah (Dosen dan Mahasiswa FEB Universitas Muhammadiyah Pekajangan Pekalongan) Rini Hidayah; Sobrotul Imtikhanah; Kurnia Ahsanul Habibi
Neraca Vol. 17 No. 1 (2021): NERACA
Publisher : FEB Universitas Muhammadiyah Pekajangan Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48144/neraca.v17i1.598

Abstract

Penelitian ini bertujuan untuk menganalis perbedaan rasio kemandirian keuangan, fleksibilitas keuangan, solvabilitas operasional, solvabilitas jangka pendek, solvabilitas jangka panjang, dan solvabilitas layanan pemerintah daerah se-Provinsi Jawa Tengah Sebelum dan Saat Pandemi Covid19. Dalam penelitian ini, terdapat 35 Pemerintah Kabupaten dan Kota di Provinsi Jawa Tengah yang menjadi sampel penelitian dengan menggunakan teknik pengambilan sampel sensus atau sampel jenuh. Alat analisis yang digunakan dalam penelitian ini adalah Uji Beda. Hasil penelitian ini menunjukkan bahwa terdapat perbedaan rata-rata rasio kemandirian keuangan dan solvabilitas operasional Pemerintah Daerah Kabupaten dan Kota di Provinsi Jawa Tengah sebelum dan saat pandemi Covid19. Sedangkan untuk rasio fleksibilitas keuangan, solvabilitas jangka pendek, solvabilitas jangka panjang dan solvabilitas layanan tidak terdapat perbedaan rata-rata sebelum dan saat pandemi Covid19. Kata Kunci: Kemandirian Keuangan, Fleksibilitas Keuangan, Solvabilitas Operasional, Solvabilitas Jangka Pendek, Solvabilitas Jangka Panjang, Solvabilitas Layanan, Kinerja Keuangan Daerah, Pandemi COVID19, Jawa Tengah.
Co-Authors Artantri Nugraheni Fadli Hudaya Kurnia Ahsanul Habibi Rini Hidayah