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All Journal Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan
Sandra Sunanto
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

Published : 3 Documents Claim Missing Document
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BUILDING COMPETITIVE ADVANTAGE OF NATIONS THROUGH CLUSTER Sandra Sunanto
Bina Ekonomi Vol. 8 No. 2 (2004)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (846.83 KB) | DOI: 10.26593/be.v8i2.626.%p

Abstract

Pada era ekonomi baru, keunggulan bersaing suatu negara tidak diperoleh dari sumber daya alam tetapi diperoleh dari kemampuan industri di negara tersebut untuk berkembang dan berinovasi . Berdasarkan "deamond model" dari Prof. Michael E. Porter, terdapat empat faktor yang membentuk keunggulan bersaing. Model cluster yang dikembangkan di suatu industri, negara atau regional merupakan suatu model yang mengintegrasikan seluruh pelaku dalam suatu industri di suatu area, negara ataupun regional sebagai suatu kesatuan yang saling berperan dalam suatu sistem.
WINNING Sandra Sunanto
Bina Ekonomi Vol. 9 No. 1 (2005)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (490.559 KB) | DOI: 10.26593/be.v9i1.643.%p

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ARE ALL MARKETERS LIARS ? Sandra Sunanto
Bina Ekonomi Vol. 10 No. 1 (2006)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.005 KB) | DOI: 10.26593/be.v10i1.648.%p

Abstract

Today, consumers demand higher levels of quality, reliability, and durability of product A marketer must understand consumer's expectations and try to satisfy those and retain the consumer's loyalty.The shift from golden age of marketing to post age creates new challenge for marketer because consumers do not trust television commercials anymore. In this age consumers love being told a storyTo tell a story marketer must understand what is a great story. A great story must true, authentic, trusted, appeal to people senses, and must agree with people worldview. So it is a challenge to marketer in creating and telling a story to consumers. Good story will be spread automatically by consumers to their friends, colleagues and others.
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