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All Journal SABURAI INTERNASIONAL JOURNAL OF SOCIAL, SCIENCES, AND DEVELOPMENT (Saburai-IJSSD) Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain
M Fikri Akbar
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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Information Communication Technology on Human Resource Development for Environmental Welfare M Fikri Akbar; Indah Nur’Aini; Edy Fitriawan Syahadat
Saburai International Journal of Social Sciences and Development Vol, 2 No 2 (2018)
Publisher : University of Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/saburaiijssd.v1i1.370

Abstract

Development of human resources is very basic. The relationship between performance at the organizational level and the national level, as well as investment in human resource development is tangible and persuasive. Thus, developing thoughts about the prospects and role of communication in human resource development becomes an important part. The methodology used to comply with this paper is through literature study from various literatures.Communication is a prerequisite for information transfer. Economic underdevelopment is often correlated with limited access to information and learning facilities. The ability to communicate and transfer information and capacity is vital to building a knowledge economy that ensures survival in a global setting. Thus, the availability and development of human resources is important in the context of the socio-economic conditions of the country and the communication of information technology is an important asset for global competitiveness.Besides, information and communication technology is utilized to maintain the environment by managing and monitoring the energy. Therefore, qualified and competent human resource who could create proper application to facilitate society can maintain environmental welfare such as save energy, reduce emission gas, and so on.Effective and quality communication is the core of all HR development. Understanding of communication is important to improve human resources as social capital. The development of human resources in information and communication technology is important for the ability of the people of a nation to promote global competitiveness and become one of the factors of progress of a nation in international arena.
PERANCANGAN REBRANDING EVENT THE ELITE SHOWCASE 2021 PLANNING OF “THE ELITE SHOWCASE 2021” EVENT’S REBRANDING M Fikri Akbar; Agung Eko Budiwaspada; Wegig Murwonugroho
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 4 No. 1 (2021): Jurnal Seni & Reka Rancang : Jurnal Ilmiah Magister Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (533.905 KB) | DOI: 10.25105/jsrr.v4i1.9975

Abstract

AbstractThis study discusses an organizer of a car modification exhibition, namely The Elite Production. This event organizer always tries to be a barometer of car modification in Indonesia which is held at ICE BSD, South Tangerang City. Although The Elite Production with its event has been running since 2015, this event organizer is still unable to compete with its competitors. The defeat of the competition was because The Elite Production lost in terms of branding. To be able to compete and beat its competitors, The Elite Showcase 2021 must carry out rebranding as a creative strategy to raise The Elite Showcase 2021 brand in the face of competitors. The method chosen for re-branding is to use “Design Thinking”. The stages in carrying out the design thinking method are empathize, define, ideaty, and test. Before the new branding is inaugurated, it must first go through several trials to the public, starting from several prototypes, until finally becoming a visual identity of The Elite Production 2021, which is ready to compete with its competitors in the car modification exhibition event.Keywords: event organizer, exhibition, car modification, design thinking  AbstrakPenelitian ini membahas tentang sebuah penyelenggara pameran modifikasi mobil, yaitu The Elite Production. Event Organizer ini selalu berusaha menjadi barometer modifikasi mobil di Indonesia yang diadakan di ICE BSD, Kota Tangerang Selatan. Walaupun The Elite Production dengan eventnya sudah dijalankan sejak tahun 2015, tetapi event organizer ini masih kalah bersaing dengan para kompetitornya. Kekalahan persaingan tersebut karena The Elite Production kalah dari segi branding. Untuk dapat bersaing dan mengalahkan para kompetitornya, The Elite Showcase 2021 harus melakukan rebranding sebagai strategi kreatif untuk menaikkan brand The Elite Showcase 2021 dalam menghadapi kompetitor. Metode yang dipilih untuk melakukan re-branding adalah dengan menggunakan “Design Thinking”. Tahapan dalam menjalankan metode design thinking adalah emphatize, define, ideaty, dan test. Sebelum branding baru diresmikan, harus terlebih dahulu melalui beberapa uji coba ke publik, mulai dari beberapa prototype, sampai akhirnya menjadi sebuah identitas visual dari The Elite Production 2021, yang siap bersaing dengan para kompetitornya dalam ajang pameran modifikasi mobil.Kata kunci: event organizer, pameran, modifikasi mobil, design thinking
Co-Authors Agung Eko Budiwaspada Edy Fitriawan Syahadat Indah Nur’Aini Wegig Murwonugroho