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ANALISIS STRATEGI PT BUMYANG GLOVE DI YOGYAKARTA DALAM PENINGKATAN DAYA SAING Emma Widianti; Nur hayati, Esti
Applied Research in Management and Business Vol. 4 No. 2 (2024): Desember 2024
Publisher : Fakultas Ekonomi, Bisnis dan Humaniora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53416/arimbi.v4i2.294

Abstract

PT Bumyang Glove Prime was established in 2021, with its main product being golf gloves. The company produces and distributes more than 10 types of gloves, including golf gloves, hiking gloves, riding gloves, and winter gloves. This research aims to analyze the strategies adopted by PT Bumyang Glove in Yogyakarta to enhance the company's competitiveness in the glove industry. The research method used is a qualitative approach with SWOT analysis, considering internal and external factors affecting the company. Data were obtained through interviews, field observations, and analysis of relevant documents. The results show that PT Bumyang Glove has successfully strengthened its position in the market through product diversification strategies, improving production quality, and investing in research and development. The company is also active in expanding its distribution network and forming partnerships with suppliers and potential customers. However, challenges such as intense competition, fluctuations in raw material prices, and changes in product quality standard regulations are also identified.
Influence of Religiosity, Income and Access to Information Media on Community Interest in Cash Waqaf in Magelang City Mujahid Quraisy; Rina Istiqomawati; Emma Widianti
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i1.7957

Abstract

The city of Magelang with a majority Muslim population with a population of 109,373 Muslims out of a total population of 128,020 people. The economic activity that is most widely carried out in Magelang City is large trading businesses, which can open up quite potential opportunities in collecting cash waqf funds. This research aims to determine whether religiosity, income and access to information media influence the interest in giving cash waqf to the people of Magelang City. The research method used is quantitative research. The data analysis technique uses using the F and t tests in conjunction with multivariate linear regression analysis and dummy variables. Using the Purposive Sampling approach, 150 respondents were given questionnaires to complete in order to collect data. The study's findings suggest that interest in providing cash waqf is not significantly impacted by the income variable in part. As indicated by the sig value equal to 0.00 < 0.05 for the religiosity variable and the sig value equal to 0.00 < 0.05 for the information media access variable, interest in providing financial waqf is partially significant in relation to these variables. The variables of religiosity, income, and access to information media simultaneously and strongly influence desire in contributing cash waqf, as indicated by the findings of the F test as shown by the significance level of 0.00 < 0.05