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All Journal Jurnal Bisnis Perikanan Aquasains : Jurnal Ilmu Perikanan dan Sumberdaya Perairan
Desi Sriwulan
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Earth & Planetary Sciences Other

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DIGITAL MARKETING OF FISHERY PRODUCTS, MARKETING STRATEGY DURING THE COVID-19 PANDEMIC Nurhuda Annaastasia; Desi Sriwulan; Wa Jali; Abdul Sarifin
AQUASAINS Vol 10, No 2 (2022)
Publisher : Jurusan Perikanan dan Kelautan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/aqs.v10i2.p1141-1148

Abstract

The development of technology affects people's lifestyles, especially in meeting their daily needs. This is what underlies business actors starting to look at digital marketing marketing. This study aims to determine the marketing strategy of processed fishery products using digital marketing during the Covid-19 pandemic. This research was conducted from June to September 2021 in Kendari City. The results of the study show that there is a relationship between the application of digital marketing with sales volume and marketing strategies by utilizing more than one digital by providing an attractive appearance for consumers.
ANALISIS NILAI TAMBAH INDUSTRI PENGOLAHAN RAJUNGAN SEBELUM DAN SELAMA COVID-19 (STUDI KASUS UD.SINAR SARINA AFA) Fikil Fikil; La Onu La Ola; Laode Muhammad Hazairin; Akhmad Mansyur; Desi Sriwulan
Jurnal Bisnis Perikanan (Journal of Fishery Business) Vol 6, No 2: OKTOBER 2022 : JURNAL BISNIS PERIKANAN
Publisher : Program Studi Agrobisnis Perikanan, Fakultas Perikanan dan Ilmu Kelautan, UHO

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Abstract

The purpose of this study was to examine the production process of crab processing and the value added of the crab processing business before and during COVID-19 (case study of UD. Sinar Sarina Afa). This research uses case study method. This research was conducted in March-April 2021 at UD. Sinar Sarina Afa. Primary data was obtained by interviewing the staff at each stage of the production process. Secondary data from documents at UD. Sinar Sarina Afa. The variables measured/observed by the production activities of crab processing include the weighing of the crab, cleaning, steaming, aerating, releasing the shell, sorting the meat, weighing, packaging, and marketing it as well as the costs used to produce the processed crab. The results of the analysis show that before Covid-19, the value added of the economy created by UD.Sinar Sarina Afa in carrying out each production process was Rp1.635.000., and During Covid-19, the amount of added value was Rp1.270.000.
Co-Authors Abdul Sarifin Akhmad Mansyur Fikil Fikil Laode Muhammad Hazairin Nurhuda Annaastasia Onu La Ola, Onu Wa Jali