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DIGITAL MARKETING OF FISHERY PRODUCTS, MARKETING STRATEGY DURING THE COVID-19 PANDEMIC Nurhuda Annaastasia; Desi Sriwulan; Wa Jali; Abdul Sarifin
AQUASAINS Vol 10, No 2 (2022)
Publisher : Jurusan Perikanan dan Kelautan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/aqs.v10i2.p1141-1148

Abstract

The development of technology affects people's lifestyles, especially in meeting their daily needs. This is what underlies business actors starting to look at digital marketing marketing. This study aims to determine the marketing strategy of processed fishery products using digital marketing during the Covid-19 pandemic. This research was conducted from June to September 2021 in Kendari City. The results of the study show that there is a relationship between the application of digital marketing with sales volume and marketing strategies by utilizing more than one digital by providing an attractive appearance for consumers.
Meningkatkan Kompetensi dan Daya Saing Mahasiswa Melalui Pelatihan Pembenihan Ikan Bersertifikasi Sara, La; Ngadiyo, Ngadiyo; Yusnaini, Yusnaini; Arsal, La Ode Muhammad; Annaastasia, Nurhuda; Wa Jali
Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 2 (2025): April-Juni 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v8i2.11188

Abstract

"A certified Fish Hatchery Training program for students of the Faculty of Marine Science and Fisheries at Halu Oleo University was implemented to accelerate the improvement of student competency in aquaculture. This activity adopted a learning method that combined the delivery of educational material with hands-on practical experience in catfish (Clarias sp) hatchery techniques at the Aquaculture, Hatchery, and Fisheries Production Laboratory of FPIK UHO. This was facilitated by an outreach team and further integrated with an understanding of the catfish marketing aspects. Dividing the students into two groups during the hatchery practice sessions aimed to facilitate the active participation of each individual and allow for more focused supervision by the instructors. The training results indicated that the combination of theoretical education and direct practical experience in catfish hatchery techniques in the laboratory, along with instructor guidance, yielded significant learning outcomes
Pemetaan Daerah Rawan Bencana Secara Partisipatif di Kelurahan Lalowaru, Kabupaten Konawe Selatan Sulawesi Tenggara Oetama, Dedy; Asriyana; Erawan, Muhammad Trial Fiar; Arsal, La Ode Muhammad; Wahyudi, Adi Imam; Sudarno; Wa Jali
PUSAKA ABDIMAS Vol. 2 No. 1 (2025)
Publisher : Yayasan Serumpun Karang Konservasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61548/pa.v2i1.54

Abstract

Kelurahan Lalowaru, yang berada di Kabupaten Konawe Selatan, Provinsi Sulawesi Tenggara, adalah daerah yang memiliki kemungkinan tinggi terhadap berbagai macam bencana, seperti banjir, tanah longsor, dan angin kencang. Kurangnya data spasial dan partisipasi masyarakat dalam mitigasi risiko bencana menjadi tantangan tersendiri dalam penanggulangan bencana di daerah ini. Aktivitas pengabdian masyarakat ini bertujuan untuk melaksanakan pemetaan area berisiko bencana secara partisipatif dengan melibatkan warga setempat, perangkat desa, dan pihak-pihak terkait. Metode yang diterapkan mencakup survei lapangan, diskusi kelompok terarah (FGD), serta pemetaan menggunakan sistem informasi geografis (SIG) yang didukung oleh data dan pengetahuan lokal. Output dari aktivitas ini berupa peta risiko bencana yang dapat dijadikan landasan dalam penyusunan rencana darurat dan peningkatan kemampuan masyarakat dalam menghadapi bencana. Selain itu, aktivitas ini juga memperbesar kesadaran dan keterlibatan aktif masyarakat dalam manajemen risiko bencana secara berkelanjutan. Oleh karena itu, pengabdian ini berperan penting dalam meningkatkan ketahanan masyarakat terhadap bencana dengan pendekatan yang partisipatif dan berbasis data.