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All Journal International Journal of Economics, Social Science, Entrepreneurship and Technology (IJESET) Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Dhety Chusumastuti
Sekolah Tinggi Multi Media “MMTC” Yogyakarta, Indonesia
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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The Effect of Using Online Learning Media on Student Satisfaction at the School of Multi Media "MMTC" Yogyakarta Dhety Chusumastuti; Shafira Meilissa Eka Putri
International Journal of Economics, Social Science, Entrepreneurship and Technology (IJESET) Vol. 1 No. 3 (2022): JUNE 2022
Publisher : Pusat Riset Manajemen dan Publikasi Ilmiah Serta Pengembangan Sumber Daya Manusia Sinergi Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55983/ijeset.v1i3.155

Abstract

The use of learning media is currently the most important aspect that deserves attention during the learning process, especially since the beginning of the outbreak of the new virus, namely COVID-19 which originated from China. Since the end of 2019, the World Health Organization (WHO) has designated this as a pandemic that has hit the world or a global pandemic. The pandemic caused the way of learning to change from what was originally conventional to online learning, this caused various reactions from students. Therefore, the purpose of this study was to determine how much influence the use of online learning media had on student satisfaction at STMM Yogyakarta. This study uses the EUCS method to measure the dimensions of satisfaction by Doll & Torkzadeh and the concept of seven dimensions of ACTIONS media utilization by A. W. (Tony) Bates. The method used in this research is quantitative research. The samples taken were active students of STMM Yogyakarta as many as 95 people. The data collection technique used a questionnaire distributed via google form. The data analysis method in this study uses Simple Linear Regression, Coefficient of Determination (R Square) and t-test. Data processing using SPSS 24.00 software for Windows. The results of this study indicate that the use of online learning has an effect on student satisfaction of 89% while the rest is influenced by other variables.
Strategi Promosi Resto “Erista Griyo Dhahar” dalam Membangun Brand Awareness Bambang Sujarwadi; Dhety Chusumastuti; Tanaya Kanani Benedikta
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 3 (2025): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i3.1806

Abstract

The number of businesses in the culinary sector has been steadily increasing, especially after the COVID pandemic. Therefore, promotional strategies are crucial, particularly for building brand awareness in the business world. "Erista Griyo Dhahar," a restaurant located in Pakem, Yogyakarta, implements promotional strategies to build brand awareness. This study aims to analyze the promotional strategies used by "Erista Griyo Dhahar" to enhance brand awareness. The research employs a qualitative method with data collection techniques including interviews, observations, and documentation. The theoretical framework used is the Promotional Mix which includes advertising, personal selling, sales promotion, Public Relations, and direct marketing for building brand awareness for "Erista Griyo Dhahar." The results of the study indicate that "Erista Griyo Dhahar" combines all five aspects of the promotional mix as part of its strategy to build brand awareness. However, advertising and personal selling are found to be the most effective, as evidenced by the restaurant's increasing sales each year. The brand awareness of "Erista Griyo Dhahar" is at the level of brand brand recognition. Recommendations for "Erista Griyo Dhahar" include increasing engagement on social media, maintaining personal selling activities, creating more engaging promotions, conducting Public Relations activities in a routine and structured manner, and developing appealing and persuasive copywriting.
Co-Authors Bambang Sujarwadi Shafira Meilissa Eka Putri Tanaya Kanani Benedikta