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All Journal JURNAL HERITAGE Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Bambang Sujarwadi
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Persepsi Komunitas Jogja K-Poper Tentang Gaya Hidup Korean Wave Dalam Chanel You Tube Sunnydahyein Karina Novita Dewi; Bambang Sujarwadi
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 1 (2023): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i1.397

Abstract

It is easy for the public to access information through various media, and one of these media is YouTube. With the ease of dissemination of information, the development of the Korean Wave in Indonesia is growing rapidly. Many young people are fond of various things about the Korean Wave and imitate the Korean Wave lifestyle. One of the content creators who provides information on Korean culture on YouTube is the SunnydahyeIn channel. This channel provides various information about Korean idols and also Korean lifestyle or culture. There are several lifestyle indicators, namely: (1) style of dress; (2) speaking style; and (3) consumption culture. This study aims to find out the perceptions of members of the Jogja K-poper community which were formed by exposure to information on Korean lifestyle and culture through the SunnydahyeIn YouTube channel, which led to a change in lifestyle within them. This study uses a qualitative research approach with descriptive methods. Data collection techniques were carried out through interviews, observation, and documentation. The results of this study indicate that the SunnydahyeIn YouTube media channel has a role in shaping the perceptions of Jogja K-Poper communication members on the Korean Wave lifestyle and Korean culture.
Pengaruh Copywriting Tiktok Hyalucera Moisturizer The Originote terhadap Minat Beli Masyarakat Aisha Isaura Karno; Bambang Sujarwadi
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2024): APRIL : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i2.792

Abstract

The digital era development brings many factors that influence people's purchase intention, especially through digital marketing communication content. This study aims to identify whether copywriting in TikTok hyalucera moisturizer The Originote partially and simultaneously affect public purchase intention using quantitative research methods. The population in this study involves people who have and have not become consumers of the product so that it is infinite with a sample of 100 respondents obtained through simple random sampling. The results of the research analyzed using the IBM SPSS Statistics 26 program show that the copywriting elements of attention (X1) and communicate (X2) have no positive and significant effect partially with a value of 1.259 and a significance value of 0.211 for X1 and -0.519 with a significance value of 0.605 for X2. Meanwhile, the persuade (X3) and conviction (X4) variables have a positive and significant partial effect on people's purchase intention with a value of 3.482 and a significance value of 0.001 for X3 and a value of 3.958 with a significance value of 0.000 for X4. Copywriting elements simultaneously have a positive and significant effect on public purchase intention with an value of 57.329 and a significance value of 0.000. Based on the coefficient of determination (R2) test, copywriting elements have a positive and significant effect on purchase intention (Y) of 70.7% with the remaining 29.3% influenced by other factors not included in this study. Suggestions that can be given for variables X1 and X2 are making titles using the 4 U's formula and creating message content using the you-orientation method because good copywriting not only persuades and convinces, but also must attract attention and communicate.
Pengaruh Penggunaan Media Sosial Instagram @indonesiainbangkok terhadap Pemenuhan Kebutuhan Informasi Followers Gelvani Benedikta Situmorang; Bambang Sujarwadi
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 4 (2024): Oktober : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i4.1921

Abstract

Social media as one of the technological developments has brought changes to people's lives to become an information society. Social media is also used by the government, one of which is the Embassy of the Republic of Indonesia in Bangkok, which is used to share information related to foreign government policies that the public needs. To create informative dissemination, interactive communication is needed between followers and information providers. However, analysis of activity on social media accounts shows patterns that are not yet effective, so this research was carried out which aims to determine the effect of using the social media Instagram @indonesiainbangkok on meeting followers' information needs. The theory in this research is the theory of social media use by Lometti, Reeves, and Bybee which consists of the amount of time, media content, and media relationship with individuals. This research uses quantitative research methods with data collection techniques using questionnaires distributed online. The population in this study was 11,600, then a sample of 100 people was obtained. Sampling in this study used a simple random sampling method or random without certain criteria. The data analysis method in this research uses simple linear regression analysis and coefficient of determination. The research results show that the use of social media Instagram @indonesiainbangkok has quite a large influence on fulfilling followers' information needs, namely 95.3% which means that the majority of followers of the @indonesiainbangkok Instagram account fulfill their information needs. Through this research, it is hoped that both followers and managers of Instagram @indonesiainbangkok can create more interactive and two-way communication for mutual comfort.
Inovasi Konten sebagai Strategi Pemasaran Media: Studi Kasus TVRI Yogyakarta dalam Persaingan Digital Tituk Utari; Susilawati; Karna; Kusumo Gambriyanto; Bambang Sujarwadi

Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/heritage.v13i1.6313

Abstract

Industri penyiaran saat ini menghadapi tantangan besar dalam mempertahankan daya saing di era digital, terutama dengan pergeseran pola konsumsi media yang beralih ke platform digital. TVRI Yogyakarta sebagai lembaga penyiaran publik harus beradaptasi dengan inovasi konten untuk tetap relevan dan menjangkau audiens yang lebih luas. Penelitian ini bertujuan untuk menggambarkan dan menganalisis inovasi konten yang dilakukan oleh TVRI Yogyakarta pada konteks strategi pemasaran media dalam persaingan digital. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan studi kasus pada TVRI Yogyakarta. Data dikumpulkan melalui wawancara, observasi, dan analisis dokumentasi terkait strategi konten digital. Hasil penelitian menunjukkan bahwa inovasi konten yang diterapkan, seperti digitalisasi konten, program interaktif, kolaborasi dengan kreator lokal, diversifikasi format program, dan pemanfaatan data analytics, telah meningkatkan keterlibatan audiens dan memperluas jangkauan siaran. Kesimpulan penelitian ini menegaskan bahwa inovasi konten menjadi faktor startegi pemasaran utama dalam meningkatkan daya saing bisnis media di TVRI Yogyakarta. Namun, masih terdapat tantangan dalam hal peningkatan kompetensi digital SDM, optimalisasi teknologi produksi, serta strategi pemasaran digital yang lebih efektif. Oleh karena itu, diperlukan strategi berkelanjutan dalam pengembangan konten yang adaptif terhadap tren media digital untuk memastikan keberlanjutan daya saing TVRI Yogyakarta. Kata Kunci: Inovasi Konten, Strategi Pemasaran, Daya Saing, Media Digital.
Strategi Promosi Resto “Erista Griyo Dhahar” dalam Membangun Brand Awareness Bambang Sujarwadi; Dhety Chusumastuti; Tanaya Kanani Benedikta
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 3 (2025): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i3.1806

Abstract

The number of businesses in the culinary sector has been steadily increasing, especially after the COVID pandemic. Therefore, promotional strategies are crucial, particularly for building brand awareness in the business world. "Erista Griyo Dhahar," a restaurant located in Pakem, Yogyakarta, implements promotional strategies to build brand awareness. This study aims to analyze the promotional strategies used by "Erista Griyo Dhahar" to enhance brand awareness. The research employs a qualitative method with data collection techniques including interviews, observations, and documentation. The theoretical framework used is the Promotional Mix which includes advertising, personal selling, sales promotion, Public Relations, and direct marketing for building brand awareness for "Erista Griyo Dhahar." The results of the study indicate that "Erista Griyo Dhahar" combines all five aspects of the promotional mix as part of its strategy to build brand awareness. However, advertising and personal selling are found to be the most effective, as evidenced by the restaurant's increasing sales each year. The brand awareness of "Erista Griyo Dhahar" is at the level of brand brand recognition. Recommendations for "Erista Griyo Dhahar" include increasing engagement on social media, maintaining personal selling activities, creating more engaging promotions, conducting Public Relations activities in a routine and structured manner, and developing appealing and persuasive copywriting.
Co-Authors Aisha Isaura Karno Dhety Chusumastuti Gelvani Benedikta Situmorang Karina Novita Dewi Karna Kusumo Gambriyanto Susilawati Tanaya Kanani Benedikta Tituk Utari