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All Journal Gadjah Mada International Journal of Business Jurnal Ekonomi dan Bisnis
Conny Tjandra Rahardja
YKPN School of Business (STIE YKPN), Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Market Mavenism: Its Contribution in Building Consumer’s Trust Puspa, Jofi; Rahardja, Conny Tjandra
Gadjah Mada International Journal of Business Vol 11, No 1 (2009): January - April
Publisher : Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (59.963 KB)

Abstract

In globalization era, firms have to deal with multifaceted challenges. Dynamic changes in consumers’ demands and desires, technology, and new knowledge and innovative movement of competitors are some examples of the important tasks to be managed in order to be able to survive in the market. The role of communications and the presence of market maven cannot be ignored because both are salient elements for establishing a firm’s marketing strategy. Market maven has been well defined and studied. However, the participation of market maven in improving a consumer’s knowledge and trust in certain object is unclear. Therefore, this study aims to: (1) investigate the role of inherent personal knowledge in affecting trust, (2) investigate as to whether mavens play a role in improving a recipient’s knowledge level and trust. The authors conducted a study that involved a total of 134 students as respondents. The correlation between subjective knowledge and trust attains a medium level, while objective knowledge is related to trust at a very low level. Trust in the low maven group is the lowest compared to that in medium and high mavens. This study indicates that there are different results in terms of effects of information provided by three different maven groups.
UNVEILING CONSUMER BEHAVIOR: THE INFLUENCE OF PRICE, VALUE, AND APPEARANCE ON REPURCHASE INTENTIONS WITH A HALAL PERSPECTIVE Vidyaningrum Dwisetya Vardani; Rahardja, Conny Tjandra
Jurnal Ekonomi Dan Bisnis Vol 18 No 3 (2024): JEB Vol 18 No 3 November 2024
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v18i3.96

Abstract

This study aims to analyze the influence of Price Perception, Perceived Value, and Appearance Perception on Repurchase Intention, with Halal Perception as a moderating variable among consumers of Mixue Ice Cream & Tea in the Special Region of Yogyakarta. The sample consists of consumers who have purchased Mixue Ice Cream & Tea more than four times, are Muslim, and reside in the Special Region of Yogyakarta. Data collection was conducted using Google Forms to distribute the questionnaires. Data processing and hypothesis testing were performed using SmartPLS 4 software. The hypothesis test results indicate that Price Perception, Perceived Value, and Appearance Perception have a positive and significant effect on Repurchase Intention. The moderation test results show that Halal Perception does not moderate the effect of Price Perception on Repurchase Intention, nor does it moderate the effect of Perceived Value on Repurchase Intention. However, Halal Perception does moderate the effect of Appearance Perception on Repurchase Intention.
Co-Authors Jofi Puspa Vidyaningrum Dwisetya Vardani