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All Journal Kepariwisataan: Jurnal Ilmiah
Lestari Ningrum
Sekolah Tinggi Pariwisata Trisakti, Jakarta
Arts Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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KEPUASAN PENGUNJUNG DESTINASI WISATA PADA 3A KOMPONEN PRODUK WISATA YOGYAKARTA Tri Eko Yudiandri; Lestari Ningrum
Kepariwisataan: Jurnal Ilmiah Vol 16, No 1 (2022): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

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Abstract

A repeat visit to a destination is the hope and desire of all tourism business actors. Repeat visits are most likely to occur if visitors are satisfied and they have deep impressions and memories after visiting a tourist destination. By using three sub-variables of tourism product component variables (attractions, accessibility and amenities) as well as three of the five sub-variables of customer satisfaction (product quality, emotion and price), as well as descriptive, correlational and quantitative methods, this research is expected to produce data to answer the research objectives, namely wanting to know whether visitors to Yogyakarta destinations are satisfied with the components of tourism products offered and presented in Yogyakarta. Both the tourism product component variables and visitor satisfaction were assessed as quality (4.05) and satisfied (4.17), and had a strong and significant relationship (0.701).Keywords: Tourism Product Component; Visitor Satisfaction; Destination; Tourist
HOW INDONESIAN TOURIST MOTIVATION CAN ENCOURAGE THE DESIRE HAVE BEEN TO BANGKOK- THAILAND Lestari Ningrum; Anggi Dito Dwiseptian
Kepariwisataan: Jurnal Ilmiah Vol 13, No 2 (2019): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

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Abstract

Compared to other ASEAN countries, Thailand excels in terms of tourism growth in 2016. The period of January to October 2016, 27.076.308 Indonesian tourists visited Thailand, while Thailand’s tourists visit to Indonesia only 9.403.614. Why it happened? Whereas Indonesia including the 6 most beautiful country sites version Rough Guides, beating some countries such as the UK, Switzerland and Finland, and was chosen because of the cluster of gathering, cultural diversity, volcanoes, and even Indonesia became the only Asian country in the top 10 Tourism is worldwide. Tourism is currently experiencing a shift in the role. For many cities in Indonesia, travel has become a primary need. Motivational factors are also related to visitor’s satisfaction because different destination may have different factors that attract visitor to the place. The research method used in this study is descriptive with quantitative approach. The research instrument is questionnaire with 5-point likert scale, distributed either directly on the site with 397 respondents who have ever travelled to the locations under study. The aim of research how Indonesian tourist motivation can encourage the desire been to Bangkok Thailand The results showed that the motivation of the traveller physical, the strongest impulse to travel to Bangkok is with the aim to refreshing.Keywords: Tourism, travel motivational
GAYA HIDUP MINUM KOPI DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN KOPI (STUDI KASUS PADA KOPI KENANGAN GANDARIA CITY - JAKARTA) Selvi Selvi; Lestari Ningrum
Kepariwisataan: Jurnal Ilmiah Vol 14, No 1 (2020): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

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Abstract

Coffee is a drink that is preferred among the people. Coffee is a type of beverage that comes from the processing and extraction of coffee beans. Coffee comes from Arabic qahwah which means strength. Coffee can be said as a drink that provides energy. At this time there was a booming coffee shop business. These days the emergence of various types of coffee shops that sell various types of coffee drinks are supported by the interior and various unique concepts that can not be separated from people’s lives. This has led to consumptive behavior that mainly occurs among young people so they are happy to be in a coffee shop. This study aims to explain and find out whether there is an influence of lifestyle on a person’s purchasing decisions in the Coffee Memories of Gandaria City, especially among young people. The independent variables used in this study are Activity, Interest and Opinion. Sample population used in this study are visitors or consumers who are or have made purchases of Kenangan Gandaria City Coffee as many as 100 people. This research uses descriptive method. Based on the results of the determination test shows the number of 0.700 so it can be concluded that purchasing decisions are significantly influenced by lifestyle. This shows that the occurrence of consumptive lifestyles that affect a person in making purchase decisions. Lifestyle variables on opinion indicators provide the most powerful influence compared to other indicators.Keywords: lifestyle, buyer decision
Co-Authors Anggi Dito Dwiseptian Selvi Selvi Tri Eko Yudiandri