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All Journal Wisanggeni : Jurnal Pengabdian Masyarakat International Journal of Business and Quality Research Asian Journal of Management, Entrepreneurship and Social Science
Rizal Ula Ananta Fauzi
Universitas PGRI Madiun, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pemberdayaan Masyarakat Pada Usaha Mikro Kecil Menengah Anugerah Foods Sentra Aneka Keripik di Desa Jungke Magetan Dian Citaningtyas Ari Kadi; Rizal Ula Ananta Fauzi
Wisanggeni : Jurnal Pengabdian Masyarakat Vol.1 No. 1 Juni (2021) Wisanggeni : Jurnal Pengabdian Masyarakat
Publisher : Institut Agama Islam Ma’arif NU (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1053.948 KB) | DOI: 10.25217/wisanggeni.v1i1.1456

Abstract

Community service programs are programs that aim to help the community without expecting anything in return. This service program seeks to help the Micro, Small, and Medium Enterprises (MSME) group "Anugerah Foods, Various Chips Center" located in Jungke Village, Karas District, Magetan Regency in dealing with various problems. Anugerah Foods is currently still constrained by a marketing strategy that still uses a personal selling strategy or is sold around Jungke Village. The main objective of this community service program is to provide innovation by introducing an online marketing system. The innovation introduced to Anugerah Foods is an online marketing strategy through a website, namely WordPress and social media in the form of Facebook and Instagram. By conducting visits and training on online strategy operations to Anugerah Foods members, it is our effort to convey innovation to be able to compete in the market and maintain good product quality. For students, this community service program is intended to fulfill entrepreneurial learning tasks and learn about entrepreneurship that they upload.
The Influence Of Taste And Product Varıance On Purchase Decısıon Of Mıe Gacoan Madıun Rizal Ula Ananta Fauzi; Zakia Intan Dyah Permata; Hendra Setiawan
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 03 (2023): August, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

This research aims to identify and analyze the influence of several factors on the purchasing decision of Mie Gacoan Madiun. The factors under investigation are product taste, product variety, The research employed a survey method, distributing questionnaires to respondents who are consumers of Mie Gacoan Madiun in a specific region. Data collection was carried out through interviews and online questionnaires. Subsequently, the gathered data were analyzed using multiple linear regression to examine the relationship between the independent variables (product taste, product variety,) and the dependent variable (purchasing decision).The results of the study indicate that product taste, product variety, significantly influence the purchasing decision of Mie Gacoan Madiun. Unique product taste and diverse product variety attract consumers' interest in buying Mie Gacoan.. This research provides insights for Mie Gacoan Madiun businesses to devise more effective marketing strategies. By considering the mentioned factors, it is hoped that they can enhance product appeal and increase customer loyalty. Furthermore, this study can serve as a reference for further research in the field of food and beverage marketing to delve deeper into consumer preferences and the factors influencing purchasing decisions.
The Role of Perceived Value in Advertising Message on Purchase Intention: A Case of Malaysian Millennial Consumers Arman Hj. Ahmad; Izian Idris; Gan Hao Rong; Rizal Ula Ananta Fauzi; Nursyuhadah Abdul Rahman; Ridzuan Masri
International Journal of Business and Quality Research Vol. 2 No. 02 (2024): April - June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i02.828

Abstract

This research investigates the perceived value of advertising messages towards Millennials with regards to the extent of perceived informativeness, perceived credibility and perceived entertainment of advertising messages in indicating their behavioural intention. 300 Millennials in Malaysia were conveniently recruited to be involved in the data collection of this research. They were recruited because they are the largest age group that is largely exposed to advertising in Malaysia and they are also potential customers in the future. All collected data were scientifically analysed using SPSS, particularly using the Multiple Linear Regression Analysis to test the relationship between variables and to find out the strengths of each connection of variables. On top of that, the objective of this research is to identify the most significant factor that influences consumers’ purchase intention. Interestingly, the results show evidence of the positive relationship between the perceived value of advertising messages and consumers’ purchase intention which is predicted and supported by various studies. In summary, all of the findings in this research can be summarised as, all of the three variables including perceived informativeness, perceived credibility and perceived entertainment of advertisement messages are positively associated with millennials’ purchase intention in Malaysia. Among the three factors, the perceived entertainment of advertising messages is the most significant driver that influenced Millennials behavioural intention. On top of that, all research objectives and research questions were achieved and answered throughout this study.
Co-Authors Arman Hj. Ahmad Dian Citaningtyas Ari Kadi Gan Hao Rong Hendra Setiawan Izian Idris Nursyuhadah Abdul Rahman Ridzuan Masri Zakia Intan Dyah Permata