Wisanggeni : Jurnal Pengabdian Masyarakat
Vol.1 No. 1 Juni (2021) Wisanggeni : Jurnal Pengabdian Masyarakat

Pemberdayaan Masyarakat Pada Usaha Mikro Kecil Menengah Anugerah Foods Sentra Aneka Keripik di Desa Jungke Magetan

Dian Citaningtyas Ari Kadi (Universitas PGRI Madiun, Indonesia)
Rizal Ula Ananta Fauzi (Universitas PGRI Madiun, Indonesia)



Article Info

Publish Date
12 Apr 2021

Abstract

Community service programs are programs that aim to help the community without expecting anything in return. This service program seeks to help the Micro, Small, and Medium Enterprises (MSME) group "Anugerah Foods, Various Chips Center" located in Jungke Village, Karas District, Magetan Regency in dealing with various problems. Anugerah Foods is currently still constrained by a marketing strategy that still uses a personal selling strategy or is sold around Jungke Village. The main objective of this community service program is to provide innovation by introducing an online marketing system. The innovation introduced to Anugerah Foods is an online marketing strategy through a website, namely WordPress and social media in the form of Facebook and Instagram. By conducting visits and training on online strategy operations to Anugerah Foods members, it is our effort to convey innovation to be able to compete in the market and maintain good product quality. For students, this community service program is intended to fulfill entrepreneurial learning tasks and learn about entrepreneurship that they upload.

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Journal Info

Abbrev

wisanggeni

Publisher

Subject

Education Social Sciences

Description

Wisanggeni: Jurnal Pengabdian Masyarakat, adalah berfokus pada naskah hasil pengabdian kepada masyarakat berbasis riset. Focus dan Scope diantaranya: Pemberdayaan masyarakat atau komunitas, Inovasi Pemberdayaan Masyarakat, Teknologi Tepat Guna, Ketahanan Pangan Lokal, Usaha Mikro, Kecil, dan ...