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All Journal Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen AL-ULUM : Jurnal Ilmu Sosial dan Humaniora
Muthia Harnida
Universitas Islam Kalimantan MAB Banjarmasin
Humanities Economics, Econometrics & Finance Social Sciences

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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PASTA GIGI PEPSODENT DI KECAMATAN BANJARMASIN BARAT Zenni Ariantini; Erni Alfisah; Muthia Harnida
AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Vol 4, No 1 (2018): Edisi April
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (212.593 KB) | DOI: 10.31602/alsh.v4i1.1460

Abstract

The aim of this research is to investigate the effect of mix marketing which consists of product, price, distribution, and promotion on the purchace of Pepsodent product at the district  of West Banjarmasin.This research is a survey using 100 people as respondents. The data is analyzed using multiple regression analysis. The result of this research indicated that the mix marketing of product, distribution, and promotion statistically have significant effect on purchacing the pepsodent product at the district of west Banjarmasin. But, the price in the result of this research statistically could not give the evidence of its effect on purchasing the pepsodent product for the consumers at the district West Banjarmasin . Key words: Mix marketing, price, product, promotion, purchasing
EFEK MODERASI KEPEMILIKAN MANAJERIAL TERHADAP HUBUNGAN LIKUIDITAS, PROFITABILITAS DAN LEVERAGE DENGAN NILAI PERUSAHAAN Muthia Harnida; Siti Mardah; Netty Nurhayati
Al-Kalam Jurnal Komunikasi, Manajemen dan Bisnis Vol 10, No 2 (2023): JULI : AL KALAM JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v10i2.11623

Abstract

This research aims at examining and analyzing the effect of liquidity (current ratio), profitability (return on assets), and leverage (debt to equity ratio) on company value with the proxy of Tobin’s Q. This study also investigates the moderation effect of managerial ownership on the relationship among liquidity, profitability, and leverage on company value. The sample of this research is manufacturing companies of consumer goods with 74 observations for the period of 2015 to 2021. The result using the multiple regression analysis and moderated regression analysis shows that profitability has a significant effect on the company value, but liquidity and leverage have no significant effect on the company value. The moderation effect of managerial ownership affects the relationship between liquidity and the company value. Meanwhile, managerial ownership cannot moderate the relationship between profitability (return on asset) and leverage (debt to equity ratio) on the company value.
Co-Authors Erni Alfisah Netty Nurhayati Siti Mardah Zenni Ariantini