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All Journal Jurnal Fakultas Ilmu Keislaman UNISA Kuningan Jurnal Multidisiplin Madani (MUDIMA)
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Institut Agama Islam Bunga Bangsa Cirebon
Religion Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Upaya Mengubah Pendapatan Usaha Mikro Kecil Menengah (UMKM) Melalui Digital Marketing Dini Selasi; Lola Resi Agustiani; Cory Vidiati
Jurnal Multidisiplin Madani Vol. 2 No. 3 (2022): March 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

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Abstract

Digital marketing has been used in current business activities, including micro, small and medium enterprises (MSMEs). Digital marketing is a transition from conventional marketing to a digital system, this is because consumers are used to looking for needs and shopping online. The research method used is descriptive qualitative with a narrative approach, using primary and secondary data sources, data collection techniques using observation, interviews and documentation with analytical techniques using SWOT analysis. The results of this study show that the community MSMEs in the village have developed well and have been proven to be able to increase the income of the community; The advantages of digital marketing in developing MSMEs are facilitating marketing, saving marketing costs, not recognizing space and time to provide services to consumers, increasing sales as well as maximizing profits.
KESEJAHTERAAN MASYARAKAT: ANALISA KUALITATIF SISTEM KEUANGAN KOMERSIAL ISLAM - SISTEM KEUANGAN SOSIAL ISLAM DI INDONESIA Dini Selasi; Cory Virdiati; Ahmad Munajim; Tatang Sujata
Jurnal Fakultas Ilmu Keislaman Kuningan Vol. 3 No. 2 (2022): Jurnal Fakultas Ilmu Keislaman UNISA Kuningan
Publisher : Jurnal Fakultas Ilmu Keislaman Kuningan

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Abstract

Abstrak Tulisan ini menggambarkan bahwa sistem keuangan komersial Islam dan sistem keuangan sosial Islam melebur menciptakan kesejahteraan masyarakat di Indonesia. Penelitian ini menggunakan pendekatan kualitatif naratif. Dengan mengumpulkan data sekunder dari artikel yang didapat menggunakan publish or perish untuk mendapatkan artikel high index sesuai kebutuhan tulisan. Temuan penelitian ini bahwa terdapat integrasi antara Sistem Keuangan Komersial Islam (ICFS) dan Sistem Keuangan Sosial Islam (ISFS) melalui filantropi Islam yakni zakat, infaq, wakaf yang mampu menciptakan masyarakat yang sejahtera, mengurangi tingkat kemiskinan dan memiliki keberlanjutan finansial. Batasan tulisan ini berada di ranah kualitatif sehingga bisa dilanjutkan dengan penelitian empirik sesuai kebutuhan dimasa mendatang. Kata Kunci: Kesejahteraan Masyarakat, Keuangan Komersial Islam, Keuangan Sosial Islam, Berkelanjutan
Co-Authors Ahmad Munajim Cory Vidiati Cory Virdiati Lola Resi Agustiani Tatang Sujata