Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Multidisiplin Madani (MUDIMA)
Lola Resi Agustiani
Institut Agama Islam Bunga Bangsa Cirebon
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Upaya Mengubah Pendapatan Usaha Mikro Kecil Menengah (UMKM) Melalui Digital Marketing Dini Selasi; Lola Resi Agustiani; Cory Vidiati
Jurnal Multidisiplin Madani Vol. 2 No. 3 (2022): March 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (248.691 KB)

Abstract

Digital marketing has been used in current business activities, including micro, small and medium enterprises (MSMEs). Digital marketing is a transition from conventional marketing to a digital system, this is because consumers are used to looking for needs and shopping online. The research method used is descriptive qualitative with a narrative approach, using primary and secondary data sources, data collection techniques using observation, interviews and documentation with analytical techniques using SWOT analysis. The results of this study show that the community MSMEs in the village have developed well and have been proven to be able to increase the income of the community; The advantages of digital marketing in developing MSMEs are facilitating marketing, saving marketing costs, not recognizing space and time to provide services to consumers, increasing sales as well as maximizing profits.
Co-Authors Cory Vidiati Dini Selasi