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This Author published in this journals
All Journal East Asian Journal of Multidisciplinary Research (EAJMR)
Gustrin Oktaviayu Cendhikalistya
College for Economics Studies Ganesha
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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The Role of Human Resources Development Management in Improving Creative Entrepreneurs at Overloops Photography, Yogyakarta, Indonesia Gustrin Oktaviayu Cendhikalistya; Muhammad Said
East Asian Journal of Multidisciplinary Research Vol. 1 No. 2 (2022): March 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

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Abstract

The purpose of this study are to determine: 1) the role of management in the development of creative entrepreneurship; 2) Human resource management strategy for Overloops as creative entrepreneurs; 3) Overloops’ strategy to emerge from the pandemic era and increase its capacity. This study used a qualitative method with SWOT analysis. The respondents were business owners, managers, and five employees. The results show that: 1) Management play very important role in the development of Overloops; 2) the development strategy obtained from SWOT analysis is in quadrant III. This strategy is carried out by Overloops by leaving conventional photography and switching to futuristic photography; 3) Overloops' strategy for post-pandemic stabilization are obtaining passive income and editing abroad content creator’s videos.
Co-Authors Said, Muhammad