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All Journal East Asian Journal of Multidisciplinary Research (EAJMR)
Ahmad hariri
Universitas Negeri Jakarta
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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The Influence of Brand Image, Awareness and Customer Satisfaction in Increasing Loaylity And Choosing Islamic Banking In Indonesia Syaifuddin; Andrie Yuswanto; Ahmad hariri
East Asian Journal of Multidisciplinary Research Vol. 1 No. 4 (2022): May 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v1i4.400

Abstract

The growth of Islamic banks in Indonesia is still far from what is expected, where Indonesia is a country with a Muslim majority population and the largest in the world. However, Islamic banks are only able to get 6% of the market share compared to conventional banks. The purpose of this study is to find out how significant the influence of Brand Image and Awareness factors and customer satisfaction in increasing customer loyalty and the desire to use Islamic banking in Indonesia is. This research was conducted using an online survey to the public using the accident sampling technique. This questionnaire uses a modified Likert scale technique. From the distribution carried out, 493 respondents who filled out questionnaires were collected from 1500 respondents. After the analysis, it was found that. Service Quality has a positive effect on Customer Satisfaction, while Brand Image has a negative effect on Customer Satisfaction, for Customer Satisfaction it has a positive effect on Customer Loyalty and Customer Satisfaction has a positive effect on Purchase Intention. But Awareness has a negative effect on Purchase Intention. For Customer Loyalty has a positive effect on Purchase Intention. The findings from this study are very useful for players in the Islamic banking industry to see how they can increase the market share and progress of Islamic banks in Indonesia
Post-Pandemic Covid-19: Factors Affecting Startup Success in the Indonesian Economy Ratih Damayanti; Andrie Yuswanto; Ahmad Hariri
East Asian Journal of Multidisciplinary Research Vol. 1 No. 4 (2022): May 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v1i4.435

Abstract

This study aims to analyze the factors that influence the success of startups in helping the government increase economic growth during the Covid-19 pandemic. The Covid-19 pandemic had significantly impacted the economy, including Indonesia. Therefore, a solution is needed to improve the Indonesian economy. The variables in this study are "Strategy", "Innovation", "Experience", "Economic Growth", and as an intermediate variable, "Startup Success". Two hundred seventeen valid respondents are online business owners who answered the questionnaire correctly through online social media. To test the validity and reliability of the data received, SPES 25.0 software was used, which was then analyzed by Structural Equation Model (SEM) using Amos 23.0 software. The results of statistical data processing show that the strategy of business actors affects success in doing business and affects economic growth but has nothing to do with experience and innovation. The findings of this study have implications for the importance of strategy in dealing with future business to be achieved and successful. The advantage of this research lies in the data collected from questionnaires for Startup owners who experienced business conditions during the Covid-19 pandemic to post-pandemic. The contribution of this research is how startups must prepare business strategies to be successful so that they participate in economic improvement and improvement after the Covid-19 pandemic.
Co-Authors Andrie Yuswanto Andrie Yuswanto Ratih Damayanti Syaifuddin