Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal International Journal of Social and Management Studies (IJOSMAS) Journal of Business Integration Competitive
Jessica Andre
Institut Bisnis Informasi Teknologi Dan Bisnis Medan
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALYSIS SERVICE QUALITY TOWARDS CUSTOMER SATISFACTION Jessica Andre; Alex P Alex P; Erix Erix; Stevannie Citra; Soecipto Wijaya
International Journal of Social and Management Studies Vol. 1 No. 1 (2020): December 2020
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (466.371 KB) | DOI: 10.5555/ijosmas.v1i1.65

Abstract

The objectives of this research are as follows: To know the service quality towards customer satisfaction in Front Office department. To know the relationship service quality Front Office department. Quality provides an impetus to customers to establish strong ties with the company. In the long term bond these relationships allow companies to understand carefully the customer's expectations and requirements. Thus, companies can increase customer satisfaction. Quality of service and customer satisfaction closely related company. The higher the level of satisfaction results produce higher customer satisfaction, which helps high prices and a reduction in spending. The purpose of this study was to determine the effect of service quality on customer satisfaction at the Grand Aston City Hall Medan. The author uses the technique sample of 100 people and the research method used is descriptive analysis method, correlation coefficient, determinant coefficient, simple linear regression Results from this study is there the effect of service quality on customer satisfaction at the Grand Aston City Hall Medan. From the correlation test, there is a positive relationship between service quality and customer satisfaction at the Grand Aston City Hall Medan. Variable Y (Customer Satisfaction) is affected by the variable X (Quality of Service) of 29.4% and the remaining 70.6% is influenced by other factors. Linear regression formula is Y = 21.919 + 0,448X. It can be concluded that the higher the variable X (Quality of Service), the higher the variable Y (Satisfaction Customer Satisfaction). If there is no quality of service, the customer satisfaction will be at 21.919. If an increase in the quality of services in one unit, then customer satisfaction will be increased in 0.448. Most respondents agree with the quality of service at the Grand Aston City Hall Medan. In addition, most of the respondents agree with customer satisfaction at the Grand Aston City Hall Medan.
A CRITICAL ANALYSIS OF MARKETING STRATEGIES IN ENHANCING THE COMPETITIVE ADVANTAGE OF CAFE PONDOK REZEKI DELI TUA Purnama Sari; Ratih Amelia; Jessica Andre; Tina Linda; Ahmad Fadli
Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i2.18

Abstract

Marketing strategy plays a crucial role in influencing the success and competitiveness of a business. Effective marketing strategies enhance a company's ability to expand its market share and achieve desired profitability. This study aims to identify appropriate marketing strategies for Cafe Pondok Rezeki Deli Tua to strengthen its competitive advantage. A descriptive qualitative approach was employed, utilizing SWOT analysis through the Internal Factor Analysis Summary (IFAS) and External Factor Analysis Summary (EFAS) matrices. The findings reveal that a Growth-Oriented Strategy is the most suitable approach, as the business is positioned in Quadrant I with positive results. It is recommended that Cafe Pondok Rezeki Deli Tua further enhance its marketing efforts, particularly focusing on the marketing mix elements, to effectively compete with other cafés in the region.
Co-Authors Ahmad Fadli Alex P Alex P Erix Erix Purnama Sari Ratih Amelia Soecipto Wijaya Stevannie Citra Tina Linda