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All Journal Syntax Literate: Jurnal Ilmiah Indonesia IIJSE
Alimuddin Rizal
Universitas Stikubank, Semarang, Indonesia
Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Insentif terhadap Motivasi dan Semangat Kerja Serta Dampaknya pada Kinerja Karyawan Ong Ivan; Alimuddin Rizal
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (690.559 KB) | DOI: 10.36418/syntax-literate.v7i4.6804

Abstract

Penelitian ini berfokus pada pengujian pengaruh insentif terhadap motivasi dan semangat kerja serta dampaknya untuk kinerja. Objek dalam penelitian ini adalah CV Bintang Utama yang memiliki usaha di bidang perbengkelan. Jumlah sampel dalam penelitian ini sebanyak 102 responden. Pengolahan data dalam penelitian ini menggunakan software SPSS. Berdasarkan uji statistik dengan menggunakan pendekatan regresi linier, kelima hipotesis diterima. Berdasarkan hasil penelitian, dapat disimpulkan bahwa peningkatan insentif dapat meningkatkan motivasi dan semangat kerja serta memiliki dampak yang baik terhadap kinerja.
The Impact of Mega and Micro–Micro-Influencers on Brand Awareness in Social Media Ajeng Aquinia; Alimuddin Rizal; Lie Liana
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6973

Abstract

As the influencer marketing landscape and growth, brands will need to carefully assess their marketing strategies and find the balance to find the best way to get impact for their brand awareness. This study explores the impact of mega and micro influencers on brand awareness, a type of critical component in shaping consumer perceptions and driving brand growth in digital marketing. More over social media becomes increasingly influential, brands are leveraging both mega influencers with massive and high visibility. Also, micro influencers known for their niche audience and higher engagement rates. This research utilized quantitative methods, by gathering data from questionnaires that aimed Generations Z as the criteria of this research. Findings indicate that only mega influencers significantly contribute to enhancing brand awareness though their impact varies. While micro influencers has positive effect but not significant. The study suggests that brand seeking to optimize brand awareness consider broad reach of mega influencers
Co-Authors Ajeng Aquinia Lie Liana Ong Ivan