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All Journal J-MACC : Journal of Management and Accounting Referensi : Jurnal Ilmu Manajemen dan Akuntansi BIP'S : Jurnal Bisnis Perspektif

Warter Agustim

Universitas Tribhuwana Tunggadewi

Author-ID : 3557676

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Published : 7 Documents Claim Missing Document

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Articles

ANALISIS MATRIK IE PADA PERANAN WANITA SEBAGAI PELAKU UMKM DALAM PENINGKATAN PEREKONOMIAN DI WILAYAH KECAMATAN NGANTANG KABUPATEN MALANG SEBAGAI DASAR DALAM PEMBANGUNAN Warter Agustim; Moch. Nurhidayat
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 8, No 2 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v8i2.1761

This study aims to determine the appropriate steps in describing, analyzing, and interpreting the factors related to the empowerment of women's business associations that are able to raise the economic standard of the family and become an independent and economically prosperous family. Strategy determination is applied through three steps, the input stage, matching and decision. The input stage is carried out through the use of the Internal Factor Evaluation Matrix (IFE) and the External Factor Evaluation Matrix EFE). In the IFE matrix there is a total score of 242 and in the EFE matrix a score of 356 is obtained. From the analysis of internal and external factors, it is followed by the matching stage using the IE Matrix method. The IE matrix uses the scores obtained in the IFE matrix and the EFE matrix showing that the role of women as MSME actors in economic improvement is in cell II, with a strategy that can be used, namely developing and building so that they are in a strong position.

ANALISIS SEGMENTASI, TARGETING DAN POSITIONING MELALUI PROGRAM SIARANPADA RADIO MITRA 97.0 FM Warter Agustim
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 3, No 1 (2015)
Publisher : Unitri Press

Penelitian ini dimaksudkan untuk mengetahui perubahan lingkungan dalam mensuport factor-faktor dalam pemasaran. Perubahan pola bisnis dari pasar penjual ke pasar pembeli dilakukan oleh perusahaan dan harus mengadopsi keinginan dari konsumen. Berdasarkan kebutuhan perusahaan dalam melakukan sekmentasi, target dan pembagian konsumen dilakukan dengan cara program penyiaran yang diberikan kepada konsumen dengan berbedaan karakteristik yang berbeda. Penelitian ini bertuan untuk mengetahui segmentasi, taget dan posisi (STP). Dan untuk mengetahui implementasi yang dilakukan oleh Radio Mitra 97,0 FM Batu. Penelitian ini menggunakan metode diskriptif dengan merefleksikan STP. Dari hasil analisis diketahui bahwa Radio Mitra FM melayani pasar yang luas dan membagi pelanggan diberbagai segmen yang berbeda

KOMPETENSI WIRAUSAHA, PEMBINAAN, SERTA LOKASI USAHA PENGARUHNYA TERHADAP KESUKSESAN BERWIRAUSAHA BAGI PELAKU USAHA SKALA MIKRO Muhamad Rifa’i; Suprihatin Suprihatin; Warter Agustim
J-MACC Vol 2 No 2 (2019): October
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Success in conducting business activities carried out by small businesses often faced with the many issues faced. These obstacles often make small businesses difficult to develop. This research aims to describe the influence of entrepreneurial competency, coaching and business location to the success of entrepreneurial in small business traders located in the village of Tlogomas Malang. The approach used is quantitative. The results of the study showed that competence has no significant effect on successful business. Coaching variables influence positively but also insignificant to business success. While the location of business affects positively and significantly to the success of the business, but simultaneously competence, coaching, and business locations influence positive and significant to the success of the business.

Pemberdayaan Masyarakat Home Industri Dalam Rangka Mendorong Kemandirian Ekonomi Warter Agustim
BIP's JURNAL BISNIS PERSPEKTIF Vol 8 No 1 (2016): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Development in harmony is needed, between the buffer zones and urban areas.Development in harmony must demonstrate the important role of buffer zones tourban areas because of the synergy potential of different regions and need eachother. So by knowing the potential of each area required mapping potential areascan provide a buffer for future development plans. This study has the objective to provide information to SMEs located in the Donowarih Village, Karangploso District., Malang Regency, which has good characteristics as a buffer zone for the surrounding urban environment. This study used a qualitative descriptive method. The study states that the majority of SMEs in the village Donowarih still using simple management in the management of its business. Many factors are influential in this regard, education, mental, environmental and other factors. Based on the need for repair and improvement programs that can improve the ability of SMEs and the other is the most important thing the government can directly determine program development program that is in harmony with the state of local characteristics.

Kajian Pemberdayaan Berbasis Partisipatif Wanita Pedagang Di Pasar Karangploso Kabupaten Malang Warter Agustim; Retno Ayu Dewi Novita
BIP's JURNAL BISNIS PERSPEKTIF Vol 6 No 2 (2014): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Gender issues are included in this category, generally women have a more diverse perception of the definition of poverty than men. Women's perceptions of poverty is not only related to access to income, assets, quality of education and health, food and opportunities, but also covers all aspects of life. In this study used qualitative methods in which there is no hypothesis testing, some of the elements used to describe the facts and circumstances that occurred in Women Traders Wholesale Markets in Karangploso Traditional Market, in this study, data was collected using questionnaires, interviews and observation. The use of purposive sampling method in this study aims to obtain information accurately and accordancely with the objectives of this study in which each sampling adjusted to predetermined criteria. The conclusion is the woman trader in Traditional Market of Karangploso need protection and guidance from various sides both cultures, leadership and entrepreneurship in which the presence of local cultural elements that limit the participation in the economy improve living standards.It could be concluded that the need for a companion program for perpetrators Women traders in the market environment Karangploso Kab. Malang both by the government, the private sector or the relevant parties.

Analisis Pemberdayaan Masyarakat Home Industry Dalam Rangka Mendorong Kemandirian Ekonomi Muhamad Rifai; Warter Agustim; Poppy Indrihastuti
BIP's JURNAL BISNIS PERSPEKTIF Vol 7 No 2 (2015): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Shoots is one type of foodstuffs from young shoots of bamboo plants are quite popular in the community. The young shoots can be consumed, thus classified into vegetable. The main ingredient in the crude bamboo shoot is water, which is about 91%. In addition, bamboo shoots contain protein, carbohydrates, fat, vitamin A, thiamin, riboflavin, vitamin C, as well as other minerals for instance calcium, phosphorus, iron, and calcium. This shoots is often processed into a variety of materials snacks. One of them is the spring rolls bamboo shoots. Spring rolls bamboo shoots business is generally carried out by SME entrepreneurs in many areas in Indonesia, one of which is done by MSMEs in Desa Pakis, Kabupaten Malang. This study aims to look at the extent to which the development of this business in the Desa Pakis, Kabupaten Malang and explore the factors that hinder the development of its business and give suggestions so that this business can be developed further in the future. The findings concerning the factors inhibiting the development of this business, among others, are a product of spring rolls bamboo shoots produced is not hygienic, not durable, not registered at the Malang District Health Office, sales are made to the model consignment with the scope of the marketing area is still very limited, the product packaging is not interestingly, the business has not been registered in the Malang District Industry and Trade Office and difficulty in obtaining loans from banks additional capital for business development.

Analisis Segmentasi, Targeting Dan Positioning Melalui Program Siaran Pada Radio Mitra Batu Warter Agustim
BIP's JURNAL BISNIS PERSPEKTIF Vol 7 No 1 (2015): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

This research was caused by the changing environment and other supporting factors. The changing of business pattern of seller market to buyer market made a company has to adapt their need and changing behaviour. By having this base a company need to do market segmenting, targeting, and positioning with broadcast program in order to serve customers having different characteristics. This research aimed to find out how to apply segmenting, targeting dan positioning (STP) in Mitra 97.0 FM Radio of Batu City in determining the marketing strategy by considering STP. This research used also descriptive method drawing the execution of STP and the lack of the company in implementing STP. Form the analysis result done, Mitra 97.0 FM Radio of Batu City tried to serve the large market and divide its customers (listeners) in several segmenting variables. The applied marketing strategy was by developing products and promoting sales by personal selling, publishing, and advertising. In executing this strategy Mitra FM Radio of Batu hoped that it could be a radio having incisive segments and advertising media for products agree with the customers (listeners) segment concerned.

Co-Authors Indrihastuti, Poppy Mochammad Imron Awalludin Muhamad Rifa’i Retno Ayu Dewi Novitawati Suprihatin Suprihatin

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