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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) JAST : Jurnal Aplikasi Sains dan Teknologi Referensi : Jurnal Ilmu Manajemen dan Akuntansi Studium: Jurnal Pengabdian Kepada Masyarakat BIP'S : Jurnal Bisnis Perspektif Return : Study of Management, Economic and Bussines
Retno Ayu Dewi Novitawati
Universitas Tribhuwana Tunggadewi
Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH DIMENSI KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN Retno Ayu Dewi Novitawati; Budi Prihatminingtyas; Imansyah ,
JISIP : Jurnal Ilmu Sosial dan Ilmu Politik Vol 8, No 4 (2019)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (101.193 KB) | DOI: 10.33366/jisip.v8i4.1866

Abstract

Berbisnis sekarang semakin lama semakin sengit , berbagai perusahaan bekerja keras agar tetap bisa bersaing dan mempertahankan posisinya serta merebut pangsa pasar. Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh dimensi kualitas pelayanan terhadap kepuasan konsumen baik secara simultan maupun secara parsial serta untuk mengetahui variabel yang berpengaruh dominan terhadap kepuasan konsumen pada Kantin Universitas Tribhuwana Tunggadewi Malang. Variabel bebas yang digunakan dalam penelitian ini meliputi Keandalan, Daya Tanggap, Jaminan, Empati, dan Bukti Fisik. Sedangkan untuk variabel terikatnya yaitu Kepuasan Konsumen. Penelitian ini dilaksanakan pada Kantin Universitas Tribhuwana Tunggadewi Malang. Jenis penelitian ini adalah Kuantitatif. Populasi penelitian ini adalah konsumen Kantin Universitas Tribhuwana Tunggadewi Malang. Uji hipotesis menggunakan uji t (t-test). Berdasarkan hasil Uji F pada penelitian ini menunjukan sig. F 0,516 0,05 yang artinya Kualitas Pelayanan secara bersama-sama tidak memiliki pengaruh yang signifikan terhadap Kepuasan Konsumen. Berdasarkan hasil Uji t didapat hasil bahwa variabel keandalan (X1 tidak memiliki pengaruh yang signifikan terhadap kepuasan konsumen, variabel daya tanggap (X2) tidak memiliki pengaruh yang signifikan terhadap kepuasan konsumen, variabel jaminan (X3) memiliki pengaruh yang signifikan terhadap kepuasan konsumen, variabel empati (X4) tidak memiliki pengaruh yang signifikan terhadap kepuasan konsumen,dan variabel bukti fisik (X5) tidak memiliki pengaruh yang signifikan terhadap kepuasan konsumen
ANALISA UMKM DI BIDANG PERTANIAN DI DESA PANDANSARI KEC. NGANTANG, KAB. MALANG (DENGAN PENDEKATAN IE MATRIX) Retno Ayu Dewi Novitawati; Yuni Eka Fajarwati
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 6, No 1 (2018)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.078 KB) | DOI: 10.33366/ref.v6i1.981

Abstract

Perkembangan UMKM memang menjadi pusat perhatian mengingat persaingan usaha tidak melihat besar dan kecilnya skala, maka perlu adanya evaluasi dan analisa tentang kemampuan UMKM dalam mengelola usaha yang sesuai dengan perubahan dan kemajuan agar bisa bersaing dan berkembang secara berkelanjutan. Tujuan dari penelitian ini adalah Mengetahui faktor internal dan eksternal,mengetahui posisi UMKM dengan menggunakan IE Matriks dan mengetahui strategi yang akan digunakan oleh UMKM di lingkungan Desa Pandansari, Kec. Ngantang, Kab. Malang. Penelitian ini menggunakan metode kualitatif dengan pendekatan analisis IE Matriks. Hasil penelitian ini adalah banyaknya obyek wisata dan hasil pertanian yang seragam di wilayah Kab. Malang, maka pihak pemerintah khususnya di wilayah Ngantang bisa memberikan atmosfer yang berbeda dibandingkan dengan wilayah lainnya.
FAKTOR BAURAN PEMASARAN TERHADAP KEPUASAN KONSUMEN Retno Ayu Novitawati; Pinda Anggelina Henceni; R .Y Susanto
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 9, No 1 (2021)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v9i1.2327

Abstract

This study aims to see the effect of the marketing mix on consumer satisfaction, using descriptive quantitative with multivariate sampling technique. The data collected using questionnaires, surveys, documentation, and literature studies used with multiple linear regression. This study showed that simultaneously indicators of the marketing mix have a significant and positive effect on consumer satisfaction by 92.3%. The results showed that products and prices had no effect on satisfaction with significance level of 0.734 0.05, and 0.096 0.05, but places and promotion positive and significant effect on satisfaction with a significance level of 0.003 0, 05, and 0.000 0.05. From these results, it can be concluded to increase customer satisfaction. UKM must improve their marketing mix strategy.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN PADA SANGER WARUNG KOPI ACEH KOTA MALANG Retno Ayu Dewi Novitawati; Ari Mahfud; Totok Sasongko
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 7, No 2 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (383.246 KB) | DOI: 10.33366/ref.v7i2.1590

Abstract

This study aims to know and analyze about the influence of quality of product and price to customer loyalty in Sanger Warung Kopi Aceh Malang. This research is quantitative descriptive with all consumers as population, using purposive sampling. The samples obtained amounted to 100 with characteristic of loyal customers with indicators had at least two times made a purchased and recommend a product or service to others. The results showed that simultaneously both of quality and price has influence to loyalty with value of 3.93 and significance of 0,000 005, but separately the quality has influence, while price has no influence to consumers loyality.
IMPLEMENTASI PELAYANAN PROGRAM KELUARGA HARAPAN (PKH) DALAM MENINGKATKAN KESEJAHTERAAN MASYARAKAT Abd. Rohman; Retno Ayu Dewi Novitawati
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 8, No 2 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v8i2.1951

Abstract

The purpose of this study was to determine the implementation of PKH services in an effort to improve people's welfare. This study used a qualitative approach with data analysis techniques using Miles and Huberman's theory, namely data reduction, presentation and conclusion. The results showed that the implementation of PKH in Batu City was done according to established policy procedures, starting from the initial data collection process by officers / assistants to the distribution and utilization process. The process of providing PKH funds is carried out by PKH facilitators according to the data that has been submitted and validated, along with maximum assistance. The process of withdrawing PKH funds, participants can take their own through the Automatic Teller Machine (ATM) which has been facilitated by the Hope Family Program Implementation Unit (UPPKH) after receiving information on disbursement from sub-district facilitators. The implementation of PKH services is well with done for the support of various parties, especially the assistant coordinator and sub-district assistant. Meanwhile, what has been an obstacle so far is the awareness of the community to attend regular meetings, either socialization or assistance for the community independence program of PKH recipients. In this case, the Government is considered necessary to also mobilize public support in general so that PKH will receive broad support as an effort to improve community welfare.
Teknik Design Labeling Pengembangan Model Kemasan Keripik Salak Pondoh oleh Wanita Tani Srikandi dan Karya Bhakti Poppy Indrihastuti; Ery Yusnita Arvianti; Retno Ayu Dewi Novitawati
JAST : Jurnal Aplikasi Sains dan Teknologi Vol 3, No 2 (2019): EDISI DESEMBER 2019
Publisher : Universitas Tribhuwana Tunggadewi Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (582.773 KB) | DOI: 10.33366/jast.v3i2.1471

Abstract

Salak pondoh merupakan salah satu jenis buah salak yang cukup diminati masyarakat. Kegiatan pengabdian berupa Iptek bagi Masyarakat (IbM) kepada kelompok wanita tani Srikandi dan Karya Bhakti dilakukan dengan tujuan untuk meningkatkan keterampilan produksi, teknik pengemasan, design labelling dan pemasaran guna menunjang omset penjualan dan nilai tambah pada keripik buah salak pondoh yang sedang mereka usahakan. Metode yang digunakan dalam pengabdian ini adalah metode pelatihan, pendampingan dan pendidikan kepada masyarakat setempat, khususnya bagi anggota kelompok wanita tani Srikandi dan Karya Bhakti. Hasil pengabdian ini adalah telah diterapkan mesin pengolah vacuum frying, branding teknik pengemasan, dan design labeling pada produk keripik buah salak pondoh.Kata Kunci: pemasaran, teknik pengemasan, design labeling. ABSTRACKPondoh zalacca is one type of zalacca that is quite attractive to the community. Service activities in the form of Science and Technology for the Community (IbM) to Srikandi farmer women's groups and Karya Bhakti are carried out with the aim to improve production skills, packaging techniques, design labeling and marketing to support sales turnover and added value to the pondoh zalacca chips they are seeking. The method used in this service is the method of training, assistance and education to the local community, especially for members of the Srikandi farmer women's groups and Karya Bhakti. The result of this dedication is that the vacuum frying processing machine, packaging technique branding and labeling design have been applied to the salak pondoh chips.
Penggunaan Mesin Sebagai Upaya Peningkatan Produktivitas Pembuatan Enting Jahe dan Enting Kacang di Kampung Kungkuk Kota Wisata Batu Provinsi Jawa Timur Karunia Setyowati Suroto; Muhamad Rifa'i; Retno Ayu Dewi Novita
JAST : Jurnal Aplikasi Sains dan Teknologi Vol 5, No 2 (2021): EDISI DESEMBER 2021
Publisher : Universitas Tribhuwana Tunggadewi Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jast.v5i2.2591

Abstract

This Community Service raises the business of Enting Ginger and Enting Kacang, Dusun Kungkuk, Punten Village, Bumiaji District, Batu City. The village is famous for its apple farming, one of which is Punten Village. With cold weather conditions, making apples thrive in the area and as one of the livelihoods of the residents of Kungkuk hamlet. For five years (2005-2010), there was a decline in the production of apple commodities which brought social impacts such as the children of apple farmers who went to school unable to continue their education and were forced to stop their education at the junior high or high school level, because there was no more money to continue their education. This kind of phenomenon spurred Mrs. Yayuk Murniwati to establish a non-apple product processing business in the form of enting, namely ginger and peanut enting. However, this business is still not developed due to limited capital and machines owned. The method to be applied is the method of community empowerment for homemakers to increase the productivity and independence of partners economically and socially through counseling and mentoring efforts. Assistance or introduction of tools in ginger and peanut grinding machines for making entings and packaging machines helped them advance and develop their business.ABSTRAKPengabdian Masyarakat ini mengangkat Usaha Enting Jahe dan Enting Kacang Dusun Kungkuk Desa Punten Kecamatan Bumiaji Kota Batu. Desa yang terkenal dengan pertanian apel, salah satunya Desa Punten. Dengan kondisi cuaca yang dingin, membuat apel tumbuh subur di daerah tersebut dan sebagai salah satu mata pencaharian warga dusun Kungkuk. Selama 5 tahun (2005-2010) terjadi penurunan produksi komoditas apel yang membawa dampak sosial seperti para anak petani apel yang sekolah tidak dapat melanjutkan pendidikan dan terpaksa menghentikan jenjang pendidikannya pada tingkat SMP ataupun SMA, karena sudah tidak ada lagi biaya untuk melanjutkan pendidikan. Fenomena semacam ini memacu ibu Yayuk Murniwati untuk mendirikan usaha olahan produk non-apel berupa enting yaitu enting jahe dan enting kacang. Namun, usaha ini masih belum berkembang dikarenakan keterbatasan modal dan mesin yang dimiliki. Metode yang akan diterapkan yaitu metode pemberdayaan masyarakat kelompok ibu rumah tangga dalam upaya peningkatan produktivitas dan kemandirian mitra secara ekonomi, sosial melalui usaha penyuluhan dan pendampingan. Bantuan ataupun perkenalan alat berupa mesin penggiling jahe dan kacang untuk proses pembuatan enting serta mesin pengemasan sangat membantu mereka dalam memajukan  dan mengembangkan usaha.
Kajian Pemberdayaan Berbasis Partisipatif Wanita Pedagang Di Pasar Karangploso Kabupaten Malang Warter Agustim; Retno Ayu Dewi Novita
BIP's JURNAL BISNIS PERSPEKTIF Vol 6 No 2 (2014): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.424 KB) | DOI: 10.37477/bip.v6i2.80

Abstract

Gender issues are included in this category, generally women have a more diverse perception of the definition of poverty than men. Women's perceptions of poverty is not only related to access to income, assets, quality of education and health, food and opportunities, but also covers all aspects of life. In this study used qualitative methods in which there is no hypothesis testing, some of the elements used to describe the facts and circumstances that occurred in Women Traders Wholesale Markets in Karangploso Traditional Market, in this study, data was collected using questionnaires, interviews and observation. The use of purposive sampling method in this study aims to obtain information accurately and accordancely with the objectives of this study in which each sampling adjusted to predetermined criteria. The conclusion is the woman trader in Traditional Market of Karangploso need protection and guidance from various sides both cultures, leadership and entrepreneurship in which the presence of local cultural elements that limit the participation in the economy improve living standards.It could be concluded that the need for a companion program for perpetrators Women traders in the market environment Karangploso Kab. Malang both by the government, the private sector or the relevant parties.
Workshop Peningkatan Keterampilan Motorik Anak Usia Dini dengan Menggunakan Permainan Sederhana di Desa Dalisodo Rizki Aprilia Dwi Susanti; Moh. Askiyanto; Sri Indah; Muhammad Fauzy Emqi; Retno Ayu Dewi Novitawati
Studium: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2022): Studium: Jurnal Pengabdian Kepada Masyarakat
Publisher : WIDA Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53867/jpm.v2i1.42

Abstract

People increasingly understand that education at an early childhood is very impactful on the development of basic education. Children's basic education starts from early childhood education. One of the children’s developments is motor development. It is a broad opportunity to move, learning experiences to find, sensory motor activities which include the use of large and small muscles that allow children to have motor perceptual development. Therefore, the team carried out community service activities in Dalisodo Village to improve children's motor skills using the simple game method on August 25, 2022. Its aim is that mothers have knowledge in choosing the right games that can help children improve motor skills and can help children Dalisodo village growing to their full potential. This community service is carried out using by giving lectures and trainings for young mothers and toddlers in Dalisodo Village. The enthusiasm of the participants showed their curiosity in terms of games that could train children’s basic motor skills.
ANALISIS PERILAKU KONSUMEN PADA MASA PANDEMI COVID 19 Retno Ayu Novitawati; Nur Ida Iriani; Rizki Apriani Dwi Susanti; Evi Nur Ainun
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 10, No 2 (2022)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v10i2.3908

Abstract

This research is motivated by changes in consumer behavior during the pandemic at Cafe Take Nuda the changes that occur make a person's initial habits change, because they are accustomed to living behavior during a pandemic that requires people to apply health in the slightest thing, changes that are often made every day. people vary depending on the person's daily life which more often applies what kind of health pattern to prevent himself from being exposed to Covid-19. The focus of this research is to find out the problem of consumer behavior at Cafe Take Nuda during the pandemic, whether there is a difference between before the pandemic and during the pandemic. This type of research is qualitative research, research that produces descriptive data in the form of written and spoken words from people and observable behavior. This study uses a technique (snowball sampling), because the researchers took samples from the population by means of interviews. This study aims to determine the consumer behavior of Cafe Take Nuda during the pandemic. Based on the results of consumer research showing the rational behavior changes that researc hers got when going directly to the Cafe Take Nuda location, namely: customers who are consumers of Cafe Take Nuda are always recommended to use hand sanitizer, always use a mask, keep their distance and occupy a table that should fit 4 people. Only 2 people, for customers with more than 2 people, a bigger seat is provided in implementing social distancing, so that changes in consumer behavior are clearly different during a pandemic.Penelitian ini di latar belakangi oleh perubahan perilaku konsumen selama masa pandemi di Cafe Take Nuda perubahan-perubahan yang terjadi membuat kebiasaan awal seseorang menjadi berubah, karena terbiasa dengan perilaku hidup dimasa pandemi yang mengharuskan orang untuk menerapkan kesehatan dalam hal sekecil apa pun, perubahan yang sering dilakukan setiap orang berbeda-beda tergantung dari keseharian orang tersebut lebih sering menerapkan pola kesehatan seperti apa untuk mencegah dirinya terkena Covid-19. Fokus dari penelitian ini yaitu untuk mengetahui permasalahan perilaku konsumen di Cafe Take Nuda pada masa pandemi, apakah memiliki perbedaan antara sebelum pandemi dan di saat pandemi. Jenis Penelitian ini adalah penelitian kualitatif, penelitian yang menghasilkan data-data yang deskriptif berupa kata-kata tertulis maupun lisan dari orang-orang dan perilaku yang dapat diamati. Penelitian ini menggunakan teknik (snowball sampling), karena peneliti mengambil subyek sampel dari populasi dengan cara wawancara. Penelitian ini bertujuan untuk mengetahui perilaku konsumen Cafe Take Nuda dimasa pandemi. Berdasarkan hasil penelitian konsumen menunjukkan perilaku rasional perubahan yang peneliti dapatkan saat terjun langsung ke lokasi Cafe Take Nuda yaitu: pelanggan yang menjadi konsumen Cafe Take Nuda selalu dianjurkan menggunakan  hand  sanitizer,  selalu menggunakan masker,  menjaga jarak dan menduduki meja yang harusnya muat 4 orang digunakan Cuma 2 orang saja, untuk pelanggan yang lebih dari 2 orang disediakan tempat duduk yang lebih besar   dalam   menerapkan   social   distancing,   sehingga   perubahan   perilaku konsumen jelas berbeda saat adanya pandemi.
Co-Authors Abd. Rohman Ana Arifatus Sa’diyah Ari Mahfud Budi Prihatminingtyas Elly Lestari Eri Yusnita Arvianti Evi Nur Ainun Hariadi Darmawan, Hariadi Imansyah , Indrihastuti, Poppy Kalista Siska Elisa Moh. Askiyanto Muhamad Rifa’i Muhammad Fauzy Emqi Pinda Anggelina Henceni Poppy Indri Hastuti R .Y Susanto Rizki Apriani Dwi Susanti Rizki Aprilia Dwi Susanti Sri Indah Suroto, Karunia Setyowati Totok Sasongko Warter Agustim WIDOWATI Yuni Eka Fajarwati