Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Prospek: Jurnal Manajemen dan Bisnis Review of Management, Accounting, and Business Studies
Gede Feby Suarjaya Putra
Universitas Pendidikan Ganesha
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Kepercayaan Merek dan Nilai Pelanggan terhadap Kepuasan Pelanggan pada BPR Lestari Bali Gede Feby Suarjaya Putra; Ni Nyoman Yulianthini
Prospek: Jurnal Manajemen dan Bisnis Vol. 4 No. 1 (2022)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menguji pengaruh (1) kepercayaan merek terhadap kepuasan pelanggan, (2) nilai pelanggan terhadap kepuasan pelanggan, (3) kepercayaan merek terhadap nilai pelanggan, (4) kepercayaan merek terhadap kepuasan pelanggan melalui nilai pelanggan di BPR Lestari Bali. Desain penelitian yang digunakan pada penelitian ini adalah kuantitatif kausal. Subjek penelitian ini adalah nasabah pada BPR Lestari Bali. Objek penelitian ini adalah kepercayaan merek, nilai pelanggan dan kepuasan pelanggan. Sampel yang digunakan dalam penelitian ini berjumlah 110 orang. Data dikumpulkan dengan teknik kuesioner yang dianalisis dengan menggunakan analisis jalur. Hasil yang diperoleh dalam penelitian ini menunjukan bahwa, (1) kepercayaan merek berpengaruh positif dan signifikan terhadap kepuasan pelanggan, (2) nilai pelanggan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, (3) kepercayaan merek berpengaruh positif dan signifikan terhadap nilai pelanggan, (4) kepercayaan merek berpengaruh positif dan signifikan terhadap kepuasan pelanggan melalui nilai pelanggan di BPR Lestari Bali. 
Electronic word of mouth, price, store atmosphere, and brand image on food purchasing decisions Gede Feby Suarjaya Putra
Review of Management, Accounting, and Business Studies Vol. 6 No. 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v6i2.7393

Abstract

This research aims to the culinary business is an activity of producing F&B that aims to be sold to consumers in the hope of getting the maximum possible profit. Kober Mie Setan Branch of Dewi Sri is a well-known culinary business in Bali. Instagram is used by Kober Mie Setan, Dewi Sri Branch to promote the products it sells using the electronic word- of-mouth method. Communication via the internet was carried out by Kober Mie Setan, Dewi Sri Branch, to discuss product issues, one of which was price. Prices are inseparable from the store atmosphere. Mie Setan Kober created a new slogan, namely "Founders are not imitators". This creates a new brand image that is different in the minds of consumers. Consumers consider existing factors before buying a product in different ways according to generations. The purpose of this study was to determine the effect of electronic word of mouth, price, store atmosphere, and brand image on food purchasing decisions partially at the research location of Kober Mie Setan, Dewi Sri Branch. The population in this study are Generation Z consumers of Kober Mie Setan, Dewi Sri Branch. The number of samples in this study was determined using the Hair et al formula, so 125 respondents were obtained with the provisions of the sample criteria for this study. The research hypothesis was tested with the SmartPLS application. The results of this study indicate that the variables electronic word of mouth, store atmosphere, and brand image partially have a positive and significant effect on purchasing decisions and price has no effect on purchasing decisions.
Co-Authors Ni Nyoman Yulianthini