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Baiq Herdina Septika
Universitas Pendidikan Mandalika
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STRATEGI PEMASARAN DALAM MEMPERTAHANKAN EKSISTENSI BISNIS OLEH-OLEH KHAS LOMBOK DITENGAH PANDEMI COVID 19 ( Studi Kasus Pada Toko Oleh-Oleh Sasak Maiq) Baiq Herdina Septika; Tama Krisnahadi; Menik Aryani
Jurnal Visionary : Penelitian dan Pengembangan dibidang Administrasi Pendidikan Vol 10, No 1 (2022): April
Publisher : Prodi Administrasi Pendidikan, Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/vis.v10i1.5190

Abstract

Abstract: This study aims to determine the marketing strategy implemented by Sasak Maiq SMEs during the Covid 19 pandemic, especially related to the marketing mix. This study uses a qualitative method, namely a case study that produces descriptive data set out in words. Sources of data in this study using purposive sampling and data collection techniques in this study the authors made a direct visit to UKM Sasak Maiq to conduct personal interviews with the main director, employees and several consumers. The strategy carried out by Sasak Maiq to be able to survive in the midst of the Covid 19 Pandemic is the Bauran 4P (Product, Promotion, Price and Place) mix. Based on the research that has been done, the researcher concludes that there are several strategies used related to the Marketing Mix, namely the product strategy, namely food innovation, the promotion strategy, namely participating in major events related to MSME product exhibitions and sales through social media, the price strategy, namely price discounts, and the marketing strategy. place, namely flexibility in product delivery. Even though there are financial constraints, Sasak Maiq can still find solutions and alternatives, namely by managing finances, namely by product innovation, maximizing social media and maximizing delivery services. Keywords: Marketing Strategy, Marketing MixAbstrak: Penelitian ini bertujuan untuk mengetahui strategi pemasaran yang diterapkan UKM Sasak Maiq selama pandemi Covid 19 khususnya  terkait dengan bauran pemasaran (Marketing Mix). Penelitian ini menggunakan metode kualitatif, yaitu studi kasus yang menghasilkan data- data deskriptif yang dituangkan dalam kata-kata. Sumber data pada penelitian ini menggunakan teknik Purposive Sampling dan teknik pengumpulan data pada penelitian ini penulis melakukan kunjungan langsung ke UKM Sasak Maiq untuk melakukan wawancara pribadi dengan Direktur utama, karyawan-karyawan dan beberapa konsumen. Strategi yang dilakukan oleh Sasak Maiq untuk bisa tetap bertahan ditengah Pandemi Covid 19 yaitu Bauran 4P (Product, Promotion, Price and Place).  Berdasarkan penelitian yang sudah dilakukan maka peneliti menyimpulkaan ada beberapa strategi yang digunakan terkait dengan Marketing Mix yaitu strategi product yaitu inovasi makanan, strategi promotion yaitu mengikuti event-event besar terkait pameran produk UMKM dan penjualan melalui sosial media, strategi price yaitu potongan harga, dan strategi place yaitu fleksibilitas dalam pengiriman produk. Meskipun ada kendala keuangan tetapi Sasak Maiq masih bisa menemukan solusi dan alternatifnya yaitu dengan mengelola keuangan  yaitu  dengan inovasi produk, memaksimalkan media sosial dan memaksimalkan layanan antar atau delivery.  Kata Kunci : Strategi Pemasaran, Bauran Pemasaran 
PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN KONSUMEN MEMBELI PRODUK SHARIE RADJA PANCAKE DURIAN Baiq Herdina Septika
JUPE : Jurnal Pendidikan Mandala Vol 7, No 4 (2022)
Publisher : Lembaga Penelitian dan Pendidikan Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jupe.v7i4.4398

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh bauran promosi terhadap keputusan konsumen membeli produk Sharie Radja Pancake Durian dan untuk mengetahui bauran promosi  yang paling dominan mempengaruhi keputusan konsumen membeli produk Sharie Radja Pancake Durian. Penelitian ini menggunakan deskriptif kuantitatif, dengan menggunakan sampel sebanyak 100 responden. Pengambilan sampel menggunakan teknik Accidental Sampling. Teknik analisa data dalam penelitian ini adalah analisis Regresi Linier Berganda.Hasil penelitian menunjukkan bahwa bauran promosi yang terdiri dari periklanan, promosi penjualan, publisitas, penjualan personil dan penjualan langsung berpengaruh terhadap keputusan konsumen membeli produk Sharie Radja Pancake Durian. Diantara bauran promosi tersebut, promosi penjualan paling dominan berpengaruh terhadap keputusan konsumen membeli produk Sharie Radja Pancake Durian. Hal ini berarti bahwa promosi penjualan merupakan cara yang efektif untuk mempengaruhi konsumen membeli produk Sharie Radja Pancake Durian
Strategi Pengembangan Produk dan Komunikasi Pemasaran Dalam Meningkatkan Omset Penjualan di Masa Pandemic Pada PT. Ervamies Makmur Pratama Diah Lukitasari; Baiq Herdina Septika
Jurnal Pendidik Indonesia (JPIn) Vol 6, No 1: April 2023
Publisher : Yayasan Pendidikan Intan Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47165/jpin.v6i1.501

Abstract

This study aims to determine the product development  strategy and to determine the communication  system that is run by PT. Ervamies Makmur Pratama during the  covid-19  period.  This  research  uses  a qualitative  case  study  method  that produces  descriptive  data while the data collection techniques  are carried out by observation, interviews, and documentation techniques, product development strategies  and  communication   systems  that  are  carried  out  by  PT.  Ervamies Makmur Pratama to stay afloat in the midst of the covid-19 pandemic, namely the 4P marketing mix (product, promotion, price, and place) and the communication system using offline and online, using sales marketing and Facebook and Whatsapp. The product development  strategy is carried out by PT. Ervamies Makmur Pratama   as  a  promotional   strategy   to  attract buyers/customers   by  holding discounts, discount prices. Based on the research described by the researcher that the strategy and communication   system  carried  out  by  PT.  Ervamies  Makmur  Pratama  sales income has retumed to normal in 2022 and always provides satisfactory service to customers.
Entrepreneurship Training for Housewives to Improve the Family Economy in Semparu Kopang Village, Central Lombok Supratman Supratman; Baiq Herdina Septika; Tama Krisnahadi; Sri Sukarni; Yayang Erry Wulandari
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 6 No. 2 (2024): Mei
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v6i2.1857

Abstract

Entrepreneurship training in Semparu Village, Kopang, Central Lombok, aims to enhance family economies through the empowerment of housewives. This activity involves 20 housewives as direct partners. The implementation method includes preparation and execution phases, where materials are delivered through lectures and question-and-answer sessions to improve understanding of entrepreneurship. The training results show an increase in understanding of business management and practical skills, particularly in the production of papaya crisps, which demonstrate good market potential. Participants, who previously had little economic activity, now have the skills to start their own businesses, create job opportunities, and support community independence and empowerment. Recommendations for the future include ongoing monitoring and mentoring to ensure the application of the knowledge gained in facing business challenges. Additionally, it is recommended to expand similar training to other villages in Central Lombok to increase the broader economic impact. This activity not only facilitates short-term solutions through training but also lays the groundwork for sustainable development that supports economic independence and empowerment in Semparu Village.
Pelatihan Literasi Keuangan Dalam Meningkatkan Kesejahteraan Keluarga Bagi Ibu Rumah Tangga di Desa Bajur Kabupaten Lombok Barat Baiq Herdina Septika; Tama Krisnahadi; Menik Aryani; Yayang Erry Wulandari; Ratna Azizah Mashami
Jurnal Pengabdian UNDIKMA Vol. 1 No. 2 (2020): November
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v1i2.3102

Abstract

The purpose of this service activity is to conduct education on planning and managing household finances more effectively and optimally so that it can improve family welfare for housewives in Bajur village. The methods of implementing this activity are lectures, discussions and exercises. The lecture consists of delivering material related to the definition of a personal or family financial management system and the importance of such management for the good and the future of the family. Participants are also trained to make the correct income and expenditure budget manually. Participants in this service activity were a group of PKK women in Bajur Village, totaling around 35 people. The result of service activities is that more than 80% of participants attended, this was calculated from the number of participants of around 33 people who participated in this activity. Most of the participants (85%) understand the household income and expenditure budget, are able to set a priority scale for needs and are able to prepare household income and expenditure budgets correctly. This activity ran smoothly and received a very positive response from the participants. This can be seen from the participants who enthusiastically participated in the event from start to finish and actively discussed issues surrounding family financial management.
Pelatihan Manajemen Usaha Bagi Kelompok Usaha Bersama (KUBE) Jupiter Jaya Di Dusun Mavilla Rengganis Kabupaten Lombok Barat Baiq Herdina Septika; Tama Krisnahadi; Menik Aryani; Yayang Erry Wulandari; Ira Dianti
Jurnal Pengabdian UNDIKMA Vol. 2 No. 1 (2021): May
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v2i1.3587

Abstract

The purpose of this service activity is to increase the motivation of Community Business Groups and the competitiveness of products by providing business management training for Jupiter Jaya Joint Business Group (KUBE) in Mavilla Rengganis Village, West Lombok Regency. The methods of implementing this activity wereby lectures, discussions and mentoring. The lectures were consisted of delivering material on business management, namely packaging management, labeling management and business financial management. The participants in this activity were 10 members of Jupiter Jaya KUBE. For financial management, partners were given training in simple financial bookkeeping and given assistance in making business bookkeeping.The result of this service activityis that most of the participants can comprehend business financial management. It can be seen that more than 90% of participants are able to make financial bookkeeping. In addition, the partners also agreed to use pouch stand for fish crisp packaging. This is because the stand pouch is more practical in packaging, strong in design, very flexible in shape, economical in price, and more modern and attractive in appearance. For product brands, the partners also agreed to name the fish crisp brand as dua sekawan.
Co-Authors Diah Lukitasari Ira Dianti Krisnahadi, Tama Menik Aryani Ratna Azizah Mashami Sri Sukarni Supratman Supratman Yayang Erry Wulandari